Brittany Isaacs, M.S. Email & Phone Number

Columbia, MD, US

Columbia, MD, US

• Product Marketing lead for Vulnerability Management, Security Center and Web App Scanning
• Lead new product launches and major feature releases
• Develop clear, customer-focused communications and content to improve product adoption
• Develop buyer personas, solution messaging, and content strategy for the vulnerability management market
• Perform market research and analysis using primary (customer, partner) and secondary (analyst, sales) sources; use this to inform product, pricing, and go-to-market strategies
• Actively participate in analyst relations and public relations initiatives

Jacksonville, FL, US

• Drive the development of messaging and annual marketing plan for product portfolio
• Serve as customer authority, working with the wider marketing, sales and leadership teams on go-to-market, demand generation and sales enablement activities
• Collaborate across Product and Sales to develop positioning and messaging strategies that puts customer outcomes first. Build in-depth collateral and tools for sales and B2B customers.
• Owns strategic project management, including but not limited to content development, creative brainstorming, media strategy and planning, budget recommendations, campaign protocols, creative briefs, email automation.
• Contributes to project elements at all scales: writing marketing copy, persona development, sales enablement, market and competitive research, and customer engagement.
• Report, track and analyze campaign effectiveness, recommending updates based on experience and data for optimization. Apply A/B testing when applicable.

Alexandria, Virginia, US

• Proactively initiates and recommends integrated strategic campaigns, events, and projects in support of business goals, including lead generation, training revenue, event promotion and registration, membership growth.
• Owns and is responsible for the strategic management of projects, including but not limited to creative brainstorming, media strategy and planning, budgetary recommendations, Salesforce campaign structure and.
• Assists in and directly contribute to project elements at all scales: email or landing page copy, social posts, advertisement or sales collateral copy, video scripts, etc.
• Reports on the effectiveness of projects, recommending adjustments to improve results based on intuition, experience, and data. Uses A/B testing when appropriate.

Tampa, FL, US

• Collaborated on brand and tactical marketing campaigns from planning to execution
• Acted as the contact point for content management team, proactively ensured smooth operation and effective collaboration with cross-functional project teams
• Set goals and deadlines, delegated tasks, and oversaw day-to-day team operation

Tampa, FL, US

• Led web and blog content population; built and coded marketing automation campaigns and emails; developed, managed and populated content for websites and landing pages
• Assisted with implementation of SEO, on-page optimization, A/B testing and redirects
• Established processes and procedures for building web and landing pages, develop recommendations for website enhancements and test content for usability

Tampa, FL, US

• Managed and maintained relationships with internal stakeholders, external vendors, agencies and media for production and press
• Composed and edited press releases, articles, managed and edited content
• Conducted communications analysis, such as surveys, tracked media coverage and digital media reach, created monthly analytics reports
• Produced marketing and advertising materials including weekly bulletins, email newsletters, flyers, posters, media releases, and postcards; format layouts
• Updated website content, implement social media content and graphics

Manatee County, Florida, US

• Researched market and media opportunities, communicated with advertising reps on media buy, demographics and reach
• Developed social content strategy, build and maintain social media calendars
• Researched, created and maintained targeted media lists, drafted and prepared media coverage reports; supported client research; gathered web analytics
• Coordinated, researched, and prepared client account work

Tallahassee, Florida, US

• Assisted brand, advertising, digital marketing teams with project planning, development and execution; spearheaded and directed campaign outreach strategy
• Conducted branding and target customer/competitor research and analysis
• Created and monitored marketing campaign dashboards; tracked web analytics, campaign reach and effectiveness; reconciled media buy insertion orders with invoices
• Proofed and edited copy for marketing and advertising; aided with social media efforts

Tallahassee, Florida, US

• Provided administrative and secretarial support for the firm such as answering telephones, maintained schedules, and recorded attorney time
• Acted as the first point of contact with prospective new clients, lawyers, judges and clerks
• Created advertisements for local newspapers, sponsorships and magazines
• Gathered new clips; edited and sent email newsletters; updated and maintained website
• Processed invoices and assisted firm administrator in accounting, budget and billing

New Orleans, Louisiana, US

• Built a working knowledge of business and industry details for multiple clients to create targeted marketing and PR plans; developed strategies for increased media reach and exposure
• Researched, maintained and created targeted media lists; researched editorial and award opportunities; created editorial and promotional reports
• Drafted and created client event plans and scripts, press kit pieces, promotional and trade partnership pitches and proposals
• Developed social media and blog content calendars; participated in internal PR team brainstorming and strategy meetings

Minneapolis, MN, US

• Restock items neatly on store shelves, make sure merchandise labels are correct, maintain brand image of store
• Answer guest questions, provide checkout assistance
• Delivering a fast, fun, and friendly experience for every guest

Seattle, Washington, US

• Assist Marketing Department in website maintenance by handling routine updates, assemble marketing materials, assist with volunteer recruitment
• Provide support for Accounting Department- accounts receivable and payable, grant research and writing,
• Phone and reception coverage, mail processing, filing and data entry

Seattle, WA, US

• Wrote and distributed press releases, update and maintain media list, organize and maintain press clipping archive, assembling communications materials and packets
• Assist staff with social media, event logistics, publicity and hospitality

Master Of Science (M.S.), Integrated Marketing Communication

Bachelor Of Arts, Business Administration; International Business, Marketing