Britt Lakin Email & Phone Number

Dublin, Oh, Us

Dublin, Ohio, United States

Directly responsible for all brand management functions including event planning and promotion, social media, traditional media, on site marketing assets, and driving the customer journey. Manage all digital marketing, online presence, marketing campaigns, executions, and strategy. •Collaborate with local tourism agencies, business associations, and nonprofits (Visit Dublin, Union County Tourism, Industrial Parkway Association, Union County Chamber of Commerce, Feed the Kids Columbus, Dublin Schools, Dublin Alumni Association, etc) by hosting and planning events, engaging in meetings, and participating in collaborations such as Celtic Cocktail Trail, Covered Bridge Trail, Naturally Crafted Trail, and more.• Ideate, plan, and promote monthly events to engage community including community days, local vendor markets, Holiday events, promotional events, and collaborations.•Publish bi-weekly email newsletter campaigns utilizing AB testing, customer segmentation, and UTM tracking.•Design, purchase, and display all merchandise including apparel, glassware, and product.•Oversee design of all on site signage, labels, print, and digital to create brand consistency and recognition.•Write, create, curate, publish, and manage original, engaging content (image, video, written, audio) on social media platforms ensuring brand consistency through tone, look, and feel. •Execute social media influencer partnerships and initiatives. •Manage advertising campaigns, executions, and strategy including print, direct mail, digital, magazines, and news outlets. Manage public relations by writing press releases and talking points.•Manage, design, and edit website (WordPress).FACILITIES DIRECTOR•Manage building service providers, maintenance, and purchasing.•Manage facility and maintenance vendors, negotiate contracts, and pay invoices. •Created standard operating procedures for housecleaning and landscaping.

Columbus, Ohio, United States

•Write, create, curate, publish, and manage original, engaging content (image, video, written, audio) on social media platforms ensuring brand consistency through tone, look, and feel. •Create & execute print menus and signage.•Update website content (WordPress).•Through Brand Recognition, helped secure top placement for food truck at Budd Dairy Food Hall, top 10 rated food hall in the Country.

Managed marketing, events, communications, operations, facilities, and resident relations for Community Center for over 900 homes including a pool, fitness center, restaurant, and offices.•Planned, produced, and marketed public programming and events that enhanced resident experience, boosted restaurant and pool revenue, while building a sense of community. •Coordinated and managed vendors, suppliers and contractors that provided facility and event operations while adhering to fire code and Local and State Health Department regulations. •Facilitated community outreach between local businesses, government, schools, volunteers, and civic organizations to provide support of events and fundraising.•Managed an $800k budget for all aspects of facilities and events including budget creation and tracking, contract negotiation, accounts payable and receivable. Applied creative solutions to unexpected pandemic related expenses by renegotiating contracts and working with vendors for saving opportunities.•Created graphics, photography, signage and copy for events, print advertising, digital marketing, monthly newsletter, and social media while adhering to company branding guidelines and corporate writing standards. •Managed social media platforms to engage residents and community.

Columbus, Ohio Area

Lead photographer for furniture/ home décor/ interior design store that includes product styling and flat lays.•Style & Photograph product for online store including flat lays and furniture, client’s houses for website features, and store design for website and social media.• Work with the marketing team to conceptualize and design sets and styling for product branding.

Lead photographer and owner, also managing the financial and marketing aspects of a photography business.• Lead photographer of over 100 weddings, custom portraits, real estate, products, commercial, and headshots.• Created content on several platforms including blog posts, websites, publications, Facebook, Pinterest, Google, and Instagram.• Created branding and marketing to obtain new clients, retain clients, and establish a revered brand in the Columbus market that generated six figures in sales annually.• Managed ad campaigns with The Knot, Wedding Wire, and Google.• Commercial work providing cohesive and consistent imagery branding strategy for client’s digital content.• Designed pamphlets, magazines, product guides, and albums.• Created genuine relationships with clients to build their trust and friendship.• Tracked budgets, performed accounting in QuickBooks, paid sales and use tax, managed contractor payments, sourced products, secured contracts, and oversaw file storage and security

Led a team of three coordinators in the facilities and maintenance department for two distribution centers and thirteen home office buildings (approx. 3 million sq. ft.). Served as the main contact for internal employees for all facilities requests and facility vendors and contracted service providers. •Coordinated, addressed, and resolved all facility related issues with both internal customers and external vendors.•Assisted in event planning for quarterly meetings and annual A&F Challenge.•Secured quotes, processed order authorizations, placed orders, negotiated contracts, and coordinated resolution of any issues in the process.•Evaluated, analyzed, and reported energy consumption. Forecasted, projected, tracked, and approved utility bills and meters.•Led and actively participated on the sustainability committee to reduce the carbon footprint of the campus. Researched and implemented projects to create a greener campus and obtained LEED Silver Certification.

Created reports utilizing SQL, Microsoft Access, and Cognos while communicating with the internal customer throughout the reporting process.