Brittney W. Email and Phone Number

Part of the executive team reporting directly to the CEO and responsible for the marketing department budgetLed the rebranding of the company from RealtyTrac to ATTOM Data SolutionsCreated all presentations for monthly board updates, quarterly board of directors meetings and quarterly company-wide town hall eventsPresented at board meetings and company-wide town hall eventsLed integration of Salesforce's Pardot B2B marketing automation software and am responsible for managing the platform and campaignsWorked with a third-party consultant to conduct an in-depth win/loss analysis on our customers, the results of which influenced strategic planning, product strategy, sales strategy and marketing messagingResponsible for the company trade show calendar, coordination and planning of attendance, exhibiting and sponsoring and creation of all collateral and presentation materialsResponsible for launching new data elements and creating marketing collateral Responsible for product launches Market mapping our data licensing business to identify new industries and prospective customersCreate company sales deck outlining company’s value proposition and productsCreate product marketing sell sheets (digital one pagers) for our productsWork with product, UX and development to continue to build out the ATTOM Data website

Conducted a customer segmentation analysis; identified all current customers by product and industry for use in strategic planning and selling strategyWorked directly with the CEO, CFO and a board member of the company on a special analysis project to determine the future direction and business plan for RealtyTrac.com. I analyzed the company’s finances and operating structure and processes to make a recommendation, which led to the decision to begin a “harvest” of the website. We reorganized that part of the business and cut unnecessary vendor relationships so that the operating cost more appropriately matched the revenue generation and remain operating the site.Created all sales presentations and materials for the company Enhanced product marketing sell sheets (one pagers) to be consistent with overall brand messaging Contributed lead generation for data solutions sales team segmented by industryCreated marketing materials for our API product including e-mail marketing and sales materials

Led a team of 4 (including 2 sales reps, EVP Data Solutions, CEO) on a special campaign to target and sell to a unique group of prospective clients. Project included: pipeline analysis, generation and tracking, creation of marketing brochure and collateral, and research about each prospective client. I led the weekly pipeline meetings, and this initiative resulted in $300,000 in sales.Created all sales presentations for data solutions and business development sales meetingsConducted customer segmentation and analysis to better understand our customers and to target other potential customersLed the implementation of the enterprise version of Salesforce within RealtyTrac. Met with leadership and sales reps to finalize business processes and integrated them into Salesforce. Led the launch of SalesforceReported to CEO and worked with him on special projects including enterprise-level business development opportunities

Delivered more than $1,000,000 in annual earned media value to each of my 11 clients through media placement in national and local outletsWrote and pitched company reports and press releases; secured an exclusive relationship and feature in Barron’s Magazine, which led to the company’s highest month in earned media Secured national and local media placement for clients including Bloomberg, Fox Business, CNN Money and moreLed the PR initiative and strategy for the launch of our Homefacts app, which led to a 362% increase in app downloads a week after the release was distributed; secured a news feature highlighting the app on KTLACreated the annual master PR calendar with all prospective releasesMaintained and updated WordPress intranet and content sites, and established Google Analytics for each site for tracking purposesCreated and distributed weekly and quarterly media coverage reports to client with metrics pulled from Cision and Critical MentionHelped grow a network from 3 clients to 11 clients by presenting during the sales presentation, customizing the sales decks, attending trade shows, creating e-mail marketing campaigns and securing media placement for prospective clientsWrote content for e-mail marketing and created master communications/marketing calendar for future campaigns

Served as chief spokesperson and liaison between media and Councilmember Parks. Created and sent out the weekly newsletter, wrote press releases, organized press conferences, updated the website, pitched stories to the media, and secured media coverage in a variety of local and national media outlets including: CNN, Fox News CBS, NBC, ABC, KTLA, NPR, LA Weekly, KABC, L.A. Downtown News, The Geraldo Rivera Show, LA Talk Radio and The Los Angeles Times.

Wrote and edited entertainment news video packages that were published online daily and included in Splash's weekly entertainment news show.