Brittney Pikul Email & Phone Number

United States

1:1 engagement communications strategy and tactics using customer first tactics and reporting on behavioral impacts to the business.

Atlanta, Ga, United States

Creatively onboarding and educating new and current customers through 360 communication tactics. Focus on Homelife Automation and Security + Internet

Atlanta, Ga, United States

Atlanta, Georgia

• Consistently beat KPI goals for four consecutive years, including web traffic increase of 39%, conversion increase of 47%, organic search ranking increase of 9% and social traffic increase over 500% which is attributed to hyper-targeted tactics; create presentation of results to share during monthly key stakeholder meetings.• Negotiate upwards of $24 million marketing budget to meet company goals, aggressively testing analytics to identify strategic opportunities that yield a solid financial story and craft compelling stories with key internal & external stakeholders to communicate the complex situations in an easy to consume manner.• Drive strategy and vision for growing relationships between key strategic retail partners to support omni-channel implementation and digital thought leadership, partnering with sales and retail marketing teams.• Preside over tactical integrated national marketing communications strategies across all media touch points including tv/video, digital, social, PR and promotions for the Beautyrest brand and its key sub-brands. • Orchestrate the brand’s overall digital strategy, inclusive of website, social platforms, content strategy and online marketing investments to drive consumers to purchase. Consistently surpass goals by 20%+ YOY.• Pioneer digital strategies to gain SOV equivalent to competitors that spend 50+% more online; rank top 3 in engagement on social media consistently due to relevant content at the right time in the research process.• Delve into key metric tracking approaches are in place to monitor marketing plan performance and report progress to key stakeholders.• Develop and mentor relationships with various top global agencies and direct reports.

Atlanta, Georgia

• Converted engagement strategies to increase revenue from digital marketing channels by driving consumers to Havertys.com and in store. Restructured paid search campaigns to gain an increase in web traffic by 100% YOY.• Pioneered innovative marketing communications campaigns from known behavioral and attitudinal tendencies.• Shaped reporting against KPIs, user trends, traffic targets, sales goals and other metrics using Google Analytics, IBM Coremetrics and other reporting platforms to analyze revenue streams. • Primary contact with key vendors and agencies providing insights and strategy.

Atlanta, Georgia

• Revitalized the execution of digital and direct marketing including email campaigns, social media content, SEO, ecommerce, and direct mail by integrating sound analytics, brand strategy and positioning to increase retail activation.• Examined digital and in-store content; created new initiatives to engage and connect with consumers.• Maintained budget, accounting allocation and billing for digital and direct programs.

Atlanta, Ga

• Accelerated the execution and strategy of digital and social media communications. Launched Havertys official Blog in October 2011 which resulted in approximately 10,000 visitors a week. Created and implemented Pinterest launch which resulted in 85% new visitors to Havertys.com in 1Q2013.• Helmed effective deployment of strategies, campaigns, and tactics to internal and external stakeholders.

Developed and implemented marketing plans, brand identity, and advertising for a multi-concept restaurant company operating 22 restaurants under 11 brands in the SoutheastPoint of contact for all media vendors, corporate directors and restaurant operators Introduced and implemented digital and social media marketing strategy and Social Media Handbook PolicyDeveloped and maintained public relations with key media contacts; published in various publications and websites.Created copy and tag lines for all print and digital marketing pieces as well as proofing the final copies; traffic coordinator

Utilized consultative sales methods to sell digital print products.Generated new accounts through cold calls and client referrals.Assisted in development and implementation of marketing strategies including website layout and content, field marketing, and brand awareness.

Used referrals and leads to recommend financial products to present and future clients.

Ba, Communication Management

Activities and Societies: UAB Kaleidscope- Student Advertising Manager UAB's School NewspaperSelected by UAB out of all the students.

Communication And Media Studies