Brittney Pikul Email and Phone Number
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Brittney Pikul personal email
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Innovative and forward thinker that delivers value in order to solve complex business problems through marketing strategy and customer loyalty. With more than 13 years spearheading B2B and B2C marketing and loyalty strategies through digital and traditional channels, I bring a proven track record of building vision to provide a positive impact for customers, presiding over small to multi-million dollar budgets to launch integrated marketing plans. I provide thought leadership and consult to drive innovative strategy ideas by growing relationships between strategic partners. These strategies present brands consistently through all touch-points including media, owned properties/channels and program partners.Pioneering digital strategies throughout my career, I am passionate about providing thought leadership in the industry. I've been asked to speak at various conferences and most recently serve on the Better Sleep Council for the International Sleep Products Association. Performance and purpose driven marketing are a true passion of mine. Progressive experience in marketing communications strategy, digital marketing, media planning and execution, masterbrand strategy, analytics, Omni-channel, innovation in white space, customer/consumer insights, CRM and ecommerce. Experience in retail, consumer goods, and service industries.
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Manager, Product Engagement MarketingCox Communications Apr 2022 - PresentUnited States1:1 engagement communications strategy and tactics using customer first tactics and reporting on behavioral impacts to the business. -
Manager, Customer Lifecycle MarketingCox Communications Apr 2020 - Apr 2022Atlanta, Ga, United StatesCreatively onboarding and educating new and current customers through 360 communication tactics. Focus on Homelife Automation and Security + Internet
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Customer Engagement Manager, HomelifeCox Communications May 2019 - Apr 2020Atlanta, Ga, United States
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Beautyrest Director, Media & Digital MarketingSerta Simmons Bedding, Llc Jan 2015 - May 2019Atlanta, Georgia• Consistently beat KPI goals for four consecutive years, including web traffic increase of 39%, conversion increase of 47%, organic search ranking increase of 9% and social traffic increase over 500% which is attributed to hyper-targeted tactics; create presentation of results to share during monthly key stakeholder meetings.• Negotiate upwards of $24 million marketing budget to meet company goals, aggressively testing analytics to identify strategic opportunities that yield a solid financial story and craft compelling stories with key internal & external stakeholders to communicate the complex situations in an easy to consume manner.• Drive strategy and vision for growing relationships between key strategic retail partners to support omni-channel implementation and digital thought leadership, partnering with sales and retail marketing teams.• Preside over tactical integrated national marketing communications strategies across all media touch points including tv/video, digital, social, PR and promotions for the Beautyrest brand and its key sub-brands. • Orchestrate the brand’s overall digital strategy, inclusive of website, social platforms, content strategy and online marketing investments to drive consumers to purchase. Consistently surpass goals by 20%+ YOY.• Pioneer digital strategies to gain SOV equivalent to competitors that spend 50+% more online; rank top 3 in engagement on social media consistently due to relevant content at the right time in the research process.• Delve into key metric tracking approaches are in place to monitor marketing plan performance and report progress to key stakeholders.• Develop and mentor relationships with various top global agencies and direct reports. -
Digital Marketing DirectorHavertys Furniture Sep 2014 - Jan 2015Atlanta, Georgia• Converted engagement strategies to increase revenue from digital marketing channels by driving consumers to Havertys.com and in store. Restructured paid search campaigns to gain an increase in web traffic by 100% YOY.• Pioneered innovative marketing communications campaigns from known behavioral and attitudinal tendencies.• Shaped reporting against KPIs, user trends, traffic targets, sales goals and other metrics using Google Analytics, IBM Coremetrics and other reporting platforms to analyze revenue streams. • Primary contact with key vendors and agencies providing insights and strategy. -
Marketing DirectorHavertys Furniture Aug 2013 - Sep 2014Atlanta, Georgia• Revitalized the execution of digital and direct marketing including email campaigns, social media content, SEO, ecommerce, and direct mail by integrating sound analytics, brand strategy and positioning to increase retail activation.• Examined digital and in-store content; created new initiatives to engage and connect with consumers.• Maintained budget, accounting allocation and billing for digital and direct programs.
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Marketing ManagerHavertys Furniture Jul 2011 - Aug 2013Atlanta, Ga• Accelerated the execution and strategy of digital and social media communications. Launched Havertys official Blog in October 2011 which resulted in approximately 10,000 visitors a week. Created and implemented Pinterest launch which resulted in 85% new visitors to Havertys.com in 1Q2013.• Helmed effective deployment of strategies, campaigns, and tactics to internal and external stakeholders.
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Marketing & Public Relations ManagerCentraarchy Restaurant Management Co. Aug 2008 - Mar 2011Developed and implemented marketing plans, brand identity, and advertising for a multi-concept restaurant company operating 22 restaurants under 11 brands in the SoutheastPoint of contact for all media vendors, corporate directors and restaurant operators Introduced and implemented digital and social media marketing strategy and Social Media Handbook PolicyDeveloped and maintained public relations with key media contacts; published in various publications and websites.Created copy and tag lines for all print and digital marketing pieces as well as proofing the final copies; traffic coordinator -
Account ManagerDigital Marketing Services, Inc. Dec 2007 - Aug 2008Utilized consultative sales methods to sell digital print products.Generated new accounts through cold calls and client referrals.Assisted in development and implementation of marketing strategies including website layout and content, field marketing, and brand awareness. -
Credit ManagerWells Fargo Financial Nov 2006 - Dec 2007Used referrals and leads to recommend financial products to present and future clients.
Brittney Pikul Education Details
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Communication Management -
Communication And Media Studies
Frequently Asked Questions about Brittney Pikul
What company does Brittney Pikul work for?
Brittney Pikul works for Cox Communications
What is Brittney Pikul's role at the current company?
Brittney Pikul's current role is Marketing Communications Strategy & Digital Transformation.
What is Brittney Pikul's email address?
Brittney Pikul's email address is br****@****cox.com
What is Brittney Pikul's direct phone number?
Brittney Pikul's direct phone number is +177082*****
What schools did Brittney Pikul attend?
Brittney Pikul attended University Of Alabama At Birmingham, Auburn University.
Who are Brittney Pikul's colleagues?
Brittney Pikul's colleagues are Daniel Rieck, James Gibson, Jenna Jack, Lillian Torres, Charlie Rey, Robert Dennis, Michael Chartrand (Cci-Southwest).
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