Responsible for development, implementation and evaluation of the University’s marketing and communications strategies, including advertising and public relations activities. Ensure that the university’s history, mission, and vision are captured and communicated to all audiences with consistency and via a variety of media sources, including print, electronic, television and social media. - Develop and manage the overall marketing plan; define and implement all advertising and branding efforts.- Develop and distribute press releases and coordinate news interviews and media visits.- Serve as the clearinghouse for all written materials distributed by the University through traditional and direct marketing strategies.- Assess business goals and develop and execute marketing programs and campaigns to meet needs.- Create and oversee all advertising, recruitment and branding activities.- Analyze the higher education environment, competition and the target audience in key markets and regions to recommend communication and promotion strategies and plans.- Coordinate involvement in all conferences and student recruitment events and initiatives.- Manage all direct mail, email, lead generation, web and social media campaigns.- Develop and manage online marketing strategies including search engine optimization, pay per click and other online advertising efforts.- Lead development of all marketing and identity materials and ensure brand consistency.

Managed creative design projects for Lexmark International marketing team. Planned, coordinated, directed and implemented marketing campaigns. Assessed client needs, determined business goals and objectives and implemented creative design strategies.

Planned and executed all marketing strategies, events and customer marketing support programs in six-state region. Also managed regional advertising and public relations programs.