Brittney Gilbert Email & Phone Number

Chicago, Illinois, Us

San Mateo, California, Us

San Mateo, California, Us

Leading a team of social media strategists from the global Center of Excellence to grow, engage and convert B2B and B2C audiences across the globe. ● Leads team with empathy-first mindset; nurtures employee development● Sets strategy for global social media presence in concert with stakeholders● Collaborates with international marketing teams on governance, best practices, paid/organic campaigns, reporting● Manages governance across channels and markets, including distributing global best practices and insights● Supervises and executes paid social media campaigns for regions across the globe ● Creates monthly and ad hoc analytics reports that inform strategy and determine company positioning● Oversees acquisition of tool/vendor contracts ● Coaches executives on social media best practices to improve their personal brands● Social listening to inform corporate communications and social strategy; crisis management● Social media copywriting / image and graphic creation

Santa Clara, California, Us

Grows and engages online audiences across all social platformsDevises strategies for all social platforms dependent upon KPIsOptimizes website for maximum social sharingProvides feedback to team based on analysis of social metrics in the form of actionable goalsSecures and implements budget for paid social playsConducts rigorous A/B testing for crucial elements of social contentIdentifies and fosters social sharing partnerships and manages content syndication dealsLeads regular team meetings where social successes and opportunities are exploredKeeps abreast of trends, expansions and new features of social platformsCreates content and messaging for Facebook, Twitter, PinterestDetermines best practices for all social platformsParticipates in social conversations with readers and moderates comments

New York, Ny, Us

Pinterest lead: launch and growth of account, strategy, measuring data, outreach, determining best practices, creation of editorial calendar, executing 60 original pins per week, tailoring editorial content for that platform, advertising through promoted pins, managing interns, pin design and managing group boards with established partners Instagram lead: image selection, copy creation, outreach, engagement, measuring analytics and managing partner shares. Twitter lead: posting 48 tweets per day, measuring metrics, growing the audience through engagement and retweeting, maintaining a consistent voice for the brand, Twitter card implementation for newsletter acquisition and partner sharing. Newsletter lead: content selection based on article performance, analyzing data and photo editing for an audience of 35K dailyFacebook: creating and managing organic and paid postsTumblr: launched and growth of account, strategy, measuring data, content creationSocial media coachingBrand developmentCommunity buildingComment moderationTracking emerging platforms and social media trendsWriting

New York, Ny, Us

Social media marketing campaigns, Facebook advertising campaigns, social media editorial campaigns, social media coaching, Facebook Insights analyzation and reporting, creation of company social media best practices, social media managing (six brands, over a dozen social media accounts), brand development, website traffic growth, social media sales execution, community building, comment moderation, staying abreast of social media trends.