Strategic, data-driven and creative marketing professional working in the travel and tourism industry. Well-versed in engaging audiences with content delivered via owned, earned and paid channels. Successful track record in branding, marketing, public relations and community outreachNotable Projects:Destination Management: Secured funds from the American Rescue Plan Act to develop a wayfinding program for the City of Oxnard. Served on City of Oxnard Mayor John C. Zaragoza’s Gateway Task Force, guiding the concept development for four landmark gateways into Oxnard. Led the development of interior and exterior murals at the Oxnard Transit Center in collaboration with artist Maxfield Bala, enhancing the space with vibrant public art.Tourism Funding: Played a key role in developing the Marketing Plan to establish the Oxnard Tourism Management District and successfully assisted in its renewal, including an increase in the assessment percentage from 1.5% to 2%.Signature Events: Spearheaded Oxnard Fan Night on behalf of Visit Oxnard, featuring performances and meet-and-greets by the Dallas Cowboys Cheerleaders, mascot Rowdy, and Cowboys alumni such as Charles Haley and Drew Pearson.Communications: Ideated the Original Road Trip Pass program to provide press trip hard cost reimbursement as a partner program to the Visit CA Gold Pass. Created Visit Oxnard’s Crisis Communications Plan, utilizing guidance from U.S. Travel’s Playbook: Crisis Readiness and Response.
Listed skills include Social Media, Dance, Technical Writing, Customer Service, and 27 others.