Assistant Director | Martech Process Lead
CurrentAs the Martech Process Lead, I steer the integration and effective use of marketing technology platforms to to amplify marketing efforts, refine processes for efficiency, and ensure that our solutions are in sync with our firmwide strategy. Collaborating across different departments, I facilitate training, oversee user access and permissions, and fine-tune workflows, while also dissecting data to extract insights and enhance marketing results through ongoing innovation and adherence to best practices within the martech space.