Brittney Stephenson Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Recommended Canadian retail prices of new products using insights from existing company products, international corporate pricing strategy, and analysis of similar product offerings in the Canadian marketLead the development and execution of holiday campaign signage for L’Occitane’s wholesale and retail locations across Canada. Developed creative brief to communicate signage needs to graphic designers. Coordinated with internal teams, designers, translator, and printers to deliver projects on timeCommunicated upcoming campaign promotions and merchandising plans to all L’Occitane retail locations through the production of detailed merchandising guides and weekly marketing memos

Toronto, Canada Area

Designed and administered the 2013 Inbound Marketing in Canada survey. Translated data gathered from industry professionals into marketing insights published in a final report.Produced a variety of marketing content for Powered by Search as well as agency clients, including blog posts, whitepapers, emails, website copy, and infographics. Assisted in the management of company’s Twitter, Pinterest, Facebook, LinkedIn, and Google+ accounts. Greatly enhanced knowledge of searching engine marketing, lead generation, and marketing automation.

Conducted secondary research on a variety of topics including social media, education technology, media usage studies, and publishing news and trends. Effectively synthesized and organized information into charts and research reports. Uncovered hard to find information using persistence and problem solving capabilities.

Responsible for all traditional and digital marketing and promotional activities, social media communications, and ensuring brand continuity throughout all marketing efforts. Duties of this role included designing and producing a variety of print promotional materials such as brochures, posters, banners, and information boards. Utilized official Facebook and Twitter accounts accounts to promote and share information about Make-A-Wish: Queen’s; responded quickly and professionally to all comments and inquiries. Exceeded 2011-12 targeted fundraising amount by $10,000, and attained more donations than the previous two years combined.

Oversaw and actively participated in all aspects of organizing and running the annual festival including logistics, marketing, fundraising, and sponsorship. Interviewed and hired all committee members and assisted in the development of each member’s long term goals and short term tasks.Effectively communicated with the team during weekly meetings, as well as through email correspondence to confirm timelines were followed. Provided additional support with specific portfolios where required.Responsibilities included evaluating the success of individual events run in previous years, and facilitating discussion surrounding the inclusion of new events in the 2012 festival. Created and updated a detailed budget, as well as designed and implemented a sustainability strategy to ensure future festivals did not incur unnecessary costs

Research assistant to a Queen’s University Film and Media professor. Completed a variety of projects with minimal supervision, including: compiling research briefs, preparing case studies, designing slide decks, updating spreadsheets, and organizing research materials through the use of an online database. Deliverables consistently met deadlines. Areas of research included: social and digital media, PR, advertising, and online education.

Bachelor Of Arts (Honours), English Language And Literature

Activities and Societies: ChildArts, Orientation Week Leader, Exposure Arts Festival, Tricolour Outlet, Make-A-Wish: Queen's Branch

Post Graduate Certificate, Marketing Management