As a Senior Change Management Consultant, I’m developing a strategic blueprint to help a Fortune 500 global commercial real estate client weave Gen AI into the fabric of their organization, driving productivity and innovation. I provide expert guidance to tech teams and key stakeholders, addressing resistance and ensuring alignment with Gen AI priorities. Leading the design and execution of stakeholder workshops and forums, I shape the Gen AI program’s governance, end-to-end processes, and role definitions. By crafting and executing a comprehensive change management strategy, I accelerate AI adoption through targeted communications, dynamic change networks, and leadership engagement. Additionally, I create and optimize critical change assets—such as information hubs and communication tools—to ensure the transformation is both impactful and sustainable.

As a Product Marketing Director in this SaaS startup, I drove organizational and product analysis to guide customer segmentation and retention strategies, recommending digital tools to streamline operational tasks across Product, Engineering, R&D, and Marketing. I advised on operational efficiencies, including OKRs, KPI development, and leadership communications, and defined an Early Engagement program to empower customer success and sales teams. Additionally, I developed KPIs using Tableau and helped define SLG to PLG strategies to optimize customer support using AI.SKILLS I LEVERAGED AND NEW ONES I BUILT:AI * Product Marketing * Customer Segmentation * SaaS * Operational Efficiency * Productboard * Miro * Tableau * OKRs * KPIs * SLG to PLG * Stakeholder Management * GTM * Field Enablement Training * Stakeholder Interviews * Customer Success * Confluence

Embarked on a journey to discover new places, network with new people, and take courses to enrich the value I can bring to organizations. I dove into new (and previous) coaching and mentoring projects, traveled, and reset my goals so that I could embrace new types of opportunities and challenges. My experiences in this year were some of the most valuable in shaping my future.

As a global team leader, I focused on cultivating effective team development and leadership through DEI initiatives, driving operational excellence, fostering customer advocacy, and ensuring financial operations excellence across 150 of AWS' most strategic customers and partners. I spearheaded initiatives such as the annual Operational Plan Program, change management initiatives for team evolution, and fostered engagement and success metrics across Media & Entertainment, Telecommunications, ISV, Digital, Auto, GSI, and Healthcare Industries. Through collaboration projects and evolved recruitment practices, I aimed to restore customer trust and promote diversity, earning recognition for exceptional leadership, particularly during challenging times like the COVID-19 pandemic.SKILLS I LEVERAGED AND NEW ONES I BUILT: AWS * Excel and Large Data Sets * Customer Success * Conflict Negotiation * Global Management * Leadership * Partner & Enterprise Customer Management * Cloud Cost Optimization * Interview Bar Raising * Workdocs * Salesforce * Asana * Sales * Service * Operations * Enablement * Cloud Optimization * Billing Systems * Sales Enablement

Recognized for exceptional people management and innovative product adoption strategies, I fostered strong partnerships with C-level Partner Executives while overseeing $800M in billed revenue. By establishing a net new national team and implementing operational templates, I propelled revenue growth by 87% within Bing's top 20 Channel Partners in just 4 years. Additionally, through technical collaboration pilots and cross-functional initiatives, I consistently drove Channel Partner adoption and improved integration, exemplifying values of inclusiveness, empowerment, and exceeding sales targets.SKILLS I LEVERAGED AND NEW ONES BUILT: Partner Management * Partner Marketing * P&L * Leadership * Complex Data Sets and Visualizations * Agile Product Development Rhythms * Marketing Strategy * Sell Through & Sell With Strategies * Team Development & Coaching * Public Speaking * Business Management * Strategic Planning * Capacity Planning * Quota and Forecasting * Organizational Behavior * Organizational Development * Professional Coaching * PowerBI * Sharepoint * Proprietary CMS & CRM Integration * Remote Management * Technical Account Management * International Selling

As a chief customer advocate and industry speaker for Microsoft, I drove retail advertising innovation at Bing by incorporating customer feedback into product development. Through strategic search monetization and global communication initiatives, I facilitated a 20% increase in the retail advertiser base and defined success metrics for Bing Product Ads. Additionally, through market research and analyzing retail industry trends while collaborating cross-functionally, I developed targeted marketing programs and optimization strategies, exemplifying values of customer-centricity and strategic foresight.SKILLS I LEVERAGED AND NEW ONES I BUILT: SQL Queries * Public Speaking * Product Marketing * Product Development * Product Management * Product Roadmaps * Cross Functional Collaboration * Product Adoption Targeting * User Experience Thought Leadership * Marcom * GTM * Lifecycle Marketing * Product Positioning * Communications * Executive Level Presentations * Executive Briefings * Event Marketing * Event Planning *Event Management * Customer Enablement * KPI Creation * Product Launch * Sales Enablement

Establishing the Paid Search Practice for eBay's GSI retail customers, I developed training programs, scaled reporting templates, and delivered C-level business pitches, while leading/coaching a team of 25 experts. Through initiatives like implementing a paid search audit mechanism and streamlining onboarding processes, I achieved a 90% retention rate and increased the customer base by 30% in 2012. Additionally, by building and scaling search campaign frameworks for enterprise customers, I improved cost/profit visibility and drove business growth, reflecting a commitment to delivering ROI-driven strategies and fostering team excellence.SKILLS I LEVERAGED OR NEW ONES I BUILT:P&L Management * Search Engine Marketing. * Email Marketing * Leadership * Business Development * Retail Product Feeds and Generation * Public Speaking * Training and Education * Digital Marketing Attribution Modeling * Organizational Development * B2B Marketing * B2C Marketing * Analytics Platforms and Implementation * Retail Performance Metrics * Relationship Management * C-level Presentations * Executive Briefings * Vendor RFPs and Management

I spearheaded a 6-month roadmap to scale demand generation channels, collaborating across departments to drive budgeting, asset development, and campaign tracking, culminating in presentations to senior executives. By developing the first RFP process and integrating Marketo with Salesforce, I secured a CRM Vendor and improved operational efficiency. Additionally, I led the delivery of 8 lead generation campaigns and bridged the gap between Marketing and Sales through comprehensive training, resulting in a 20% improvement in close rates.SKILLS I LEVERAGED OR BUILT:Paid Search Marketing * SEM * SEO * Email Marketing * CRM * B2B Marketing * Sales * Training and Education * Sales Readiness * Salesforce * Marketo * Google Analytics * Direct Mail * Analytics * Coaching * Cross-Functional Leadership * Product Marketing * Product Development * Customer Voice * Lifecycle Marketing * Campaign Management * Budget Management * Campaign Success Metrics

Led the digital demand generation marketing team, overseeing a $25MM annual budget and developing staffing models to support growth. Managed external procurement processes and vendor relationships, optimizing channels such as CRM, Affiliate Marketing, and Programmatic Platforms. By expanding the team, executing a $25MM B2C marketing plan, and implementing holistic attribution modeling, drove 65% of all Online Revenue, demonstrating a commitment to strategic growth and cross-channel efficiency. Additionally, pioneered mechanisms for capturing customer sentiment, facilitating website and product improvements through collaboration with engineering, exemplifying a customer-centric approach to innovation.SKILLS I LEVERAGED OR BUILT:Google Analytics * Adobe (Omniture) * Foresee Results * Paid Search Marketing * SEM * Email Marketing * Mobile Advertising * Display Advertising * Social Media * Google Adwords * Bing Ads * Ask.com * YSSP Yahoo Search Submit Pro * Programmatic Advertising * Creative Assets * Affiliate Marketing * WebSite Design * User Experience * Product Development * Business Logic * Partner Marketing * Contests * Focus Groups * Thought Leadership * Leadership * Management * P&L

I spearheaded auditing and redeveloping our paid search program, driving rapid revenue growth with aggressive profitability metrics. This involved successfully doubling digital advertising spend to $20MM/year while maintaining a gross profit margin of 80% or higher. Collaborating cross-functionally, I led the development of a custom bid management platform integrated into proprietary systems, optimizing over 75,000 unique events. Additionally, I implemented A/B testing for display media and user experiences, ensuring continuous improvement and effectiveness across advertising efforts.SKILLS I LEVERAGED OR BUILT:Google Analytics * Adobe (Omniture) * Paid Search Marketing * SEM * Mobile Advertising * Display Advertising * Google Adwords * Bing Ads * Ask.com * YSSP Yahoo Search Submit Pro * Programmatic Advertising * Creative Assets * WebSite Design * Product Development * Business Logic * Thought Leadership * Leadership * Management * API Integration * Content Management (CMS) Integration * Budget Management * Creative Direction * Efficiency Auditing * Paid Search Auditing

• Leveraged paid search marketing best practices to optimize return on investment while establishing and maintaining successful client relationships across a diverse range of industries including FinServ, CPG, Travel, and Spirits.• Performed in-depth quantitative analyses of marketing campaigns through Atlas, Adwords, Yahoo, Ask.com, YSSP, and Google Analytics and presented findings in executive briefings

• Created and executed paid search strategies for FinServ, Telecommunications, and Technology industries, ensuring campaigns were aligned with business objectives while translating client goals into an ongoing, strategic execution plan• Facilitated successful onboarding of new clients by collaborating with them to define campaign goals and objectives, while also driving expansion of client relationships to promote new products, services, and business lines

• Inside Sales representative responsible for East Coast trade Industry companies meeting contact and sales targets monthly.

• Quickly acquired extensive knowledge in guiding drug trial procedures and exemplified exceptional communication skills as well as a talent for providing clear and concise interpretation of regulatory and protocol guidelines, which resulted in a rapid advancement to a leadership position within 6 months. • Managed site recruitment and evaluation of qualified physicians to carry out protocol requirements for new drug studies, and serving as the primary liaison between clinicians, field doctors, and the project management team