I work collaboratively with an amazing digital marketing team and provide the following guidance to Eating Recovery Center and Pathlight Mood & Anxiety Center, fueled by analytics and data:-SEO and content strategy: forecasting, analytics, audits, content hubs & topic clusters, competitor analysis, internal linking, keyword research, page optimization & more-Writing and editing long-form behavioral health content-Creating SEO briefs for all website content writers-SEO editing before and after publication-Web design and CMS page updates-Content strategy and copywriting for social media and email marketing campaigns

Created sales pages and email marketing campaigns for behavioral health and healthcare topics

• Developed and executed digital content strategy including website, social media, SEO, visual, email, event promotion, marketing campaigns and market research for national healthcare system with 24 locations in seven states• Analyzed data metrics to identify and integrate content and SEO best practices to streamline content production and improve organic reach• Nurtured and sustained working relationships with executive and clinical leadership team members, clinicians and staff, producing a variety of content (interviews, blogs, social media and articles) • Built and managed editorial calendar to drive content marketing strategy including website, blog, social media & email• Drove B2C email newsletter strategy including content, themes, image and influencer strategy• Created and implemented B2B and B2C social media content strategy, including creating a B2B strategy for LinkedIn to include thought leadership amplification, engagement and team member training• Recruited writers, pitched, edited and published content to align with company mission and brand voice

• Managed brand and web presence and executed website, social media, SEO, visual and marketing campaign strategy for medical provider network comprised of 39 centers at 153 locations• Wrote/edited 1000+ articles and blogs, and created/socialized visual content, with rising organic reach YOY• Developed content strategy and crafted online consumer messaging to help support patient education, acquisition and/or retention across multiple channels, including advocacy and awareness work • Recruited and managed several dozen writers, pitching, editing and publishing their work to align with company mission and goals

• Wrote and edited client branded marketing content and metadata, wireframe page content, and create branded slides using SEO best practices• Created contextual drivers including ads• Designed layouts for website including navigation, calls to action, graphics, and other page elements

• Managed clinical trials and national, international, federally and university-funded research projects at Emory College of Arts and Sciences and the Emory University School of Medicine• Performed clinical interviews and intakes with prospective patients and research study subjects; administered the Structured Clinical Interview-DSM (SCID); conducted psychological assessments
 (trauma, anxiety, depression, etc.)• Authored, co-authored and edited original research protocols, peer-reviewed journal articles, grants and other scientific writings
• Performed statistical analyses and interpreted data; created graphs, charts, and posters for research presentations and publications
• Recruited, interviewed, trained, and supervised research personnel• Represented research team at national and international conferences and presented research findings to scientific communities• Managed all research activities, including budget development, data collection, database and website management• Managed regulatory review, oversaw research participant protection, handled adverse event reporting, and interacted with sponsorsSites: The Emory Women's Mental Health Program, The Emory Trauma and Anxiety Recovery Program & The Emory Infant and Child Lab

Taught up to 5 yoga classes a week at various locations including Piedmont Hospital, Georgia State University, Atlanta yoga studios and fitness centers; led yoga workshops for corporate clients including AVEDA

* Managed psychology research projects* Team supervisor: data collection and data management* Trained new research team members