Oversee commercial sales and support operations for LICORbio. Develop and coach the teams, analyzing sales trends, assessing performance, and improving sales strategies for overall organizational growth.

Responsible for leading and managing field and inside sales teams, fostering individual and team development to ensure accountability and high performance. The role includes participating in new business development and collaborating with commercial, technical support, and global marketing teams to develop and implement effective sales strategies.

Responsible for hiring, training, and supporting a global sales team to achieve 200% year-over-year growth. Key duties include managing distributor relations in APAC and EMEA, collaborating with Marketing on account-based strategies, navigating team re-organizations and product delays, and enhancing sales operations by implementing new tools. The role involves selling to Academic, Pharma, Biotech, and Government sectors.

Responsible for achieving territory sales objectives in alignment with Illumina's mission by developing and executing strategic sales plans. This role involves selling a wide range of products, including CapEx instruments, microarray, library preparation, and SaaS/PaaS products, with proven year-over-year forecast accuracy. The candidate collaborates within a highly matrixed organization, builds strong customer partnerships, and successfully fills the opportunity pipeline for the next five years. Additionally, they have sold across all product lines and verticals, converting the majority of accounts to Illumina workflows and tripling territory revenue for future growth.

Responsible for driving sales of Illumina’s bench-top sequencing portfolio and related workflows, collaborating with the broader commercial team to enhance sales growth and customer satisfaction. The role includes selling bench-top sequencers, library preparation portfolios, and consumables in the Bay Area/UT, building a solid two-year sales pipeline, and consistently exceeding quota. Additionally, mentoring and coaching new sales representatives.

• Contributed to Illumina’s strongest product line revenue period during tech and market developments • Received excellence award during massive overhaul/implementation of new Enterprise system• Responsible for product life cycle, product definitions, pricing, launch activities, product sustainability/obsolescence• Voice of customer flow to R&D to ensure the products meet market needs• Monitor profitability, forecasting and gross margin analysis for products and services • Market segmentation analysis, SWAT, pricing recommendations, strategic plans, and product specs, analyze competition• Collaborate with Marketing Comms for product messaging and implementing tactical programs• Drive projects through PDP and coordinate with Customer Service, Manufacturing, R&D, and Planning

• Significantly contributed to doubling the revenue of the most under-performing territory (Midwest)• Initiated multiple conversations per week, in highly technical capacity, to qualify and “hook” potential buyers• Top performing rep, promoted in 3-month intervals

• Achieved 7% response rate on email campaigns and 20% in follow-ups. • Generate between 50-1000 prospects per week for new clients using optimization techniques• Generated leads which resulted in large-ticket instrument sales