Oakley Services is an innovative industrial services family office and investment company that aims to shape the future of industrial construction and manufacturing in the South.Our current portfolio includes: AMCON, LaborWorx, BoldAir, RigUpATL, Helix, and DivvyWorx

• Hire number 8 for Deputy - Americas, an organization that was over 100 team members by the time I left• Responsible for creating, implementing and optimizing Deputy’s best-in-class demand generation strategy that helped the company grow 100%+ YoY for three straight years• Oversaw Digital Marketing, Partner Marketing, Brand Management, Social Media and Digital Marketplaces• Managed a $3 Million Paid Media budget & team of 5 Marketers• Led demand generation strategies and digital marketing programs that leveraged SEM, PPC, Display, Social and Affiliate marketing to 5x free trials per month• Implemented conversion rate optimization best practices that cut free trial abandonment by 33%• Led a marketing team that took Deputy from an average of 800 trials per month in 2016 to 3000+ per month in 2018• Took the US website traffic from 25k visits per month to 600k per month• Spearheaded customer review campaigns that helped Deputy get named Best Workforce Management Software of 2017 by G2 Crowd and Employee Scheduling Category Leader on GetApp three years in a row

• Named one of Atlanta’s 100 Fastest Growing Private Companies in 2014 and to the Inc. 5000 List in 2015 while a part of the team• Developed and implemented a comprehensive multi-channel marketing plan for the Oracle Cloud technology that created a multi-million dollar pipeline for our core sales and key accounts teams• Managed client relationships with global brands like: Cox Automotive, Dell and Sherwin-Williams• Worked directly with individual product managers to ensure proper understanding of relevant market segments and ideal positioning of all offerings• Led all trade-show logistics & branding with travel coordinator to ensure efficient operation

• Managed a $400,000 media budget that generated a 3x return on investment in fundraising dollars for the Atlanta Mission’s 75th Anniversary Campaign• Developed PR programs to secure TV, print, radio and online media placement• Served as the Atlanta Mission spokesperson for television and print media coverage• Helped create and launch the first rebrand for the historic organization in decades, which is still used today

• Promoted after 14 months in Charleston, SC to the number 1 market in the Southeast Business Unit, Atlanta, GA• Drove Red Bull North America’s marketing strategies through the management of Georgia's consumer collecting programs: including 15 Sampling Team Members & 4 Collegiate Brand Managers• Developed a Best Practice recruiting template for the Collegiate Marketing Program that was adopted by the National Marketing Team and rolled out across the country• Created original events, activations and athlete marketing projects that were reflective of the Red Bull Brand values and delivered an authentic brand message to the consumer• Co-managed budget of $1.3 million that delivered 11 titled events, 15 supported events and 4 athlete activation projects• Worked directly with the area sales team to ensure marketing initiatives and programs were leveraged across the sales channels and the brand image was brought to life in On-Premise, Off-Premise and Non-Traditional environments

• Managed 250 On-Premise Red Bull accounts in NC and SC• Increased Brand awareness by implementing consumption activation promotions and account support• Immediately met and surpassed monthly sales and marketing goals set by the On-Premise Brand Manager• Promoted to Field Marketing Specialist with Red Bull North America after only 5 months

• Assistant-Producer of 10 weekly ACC Football features• Helped the ACC execute over 50 athletic events such as the ACC Men’s Basketball Media Day, the Dr. Pepper ACC Football Championship and the ACC Basketball Tournament

• Worked directly for the sports director assisting with daily production of the ten o’clock sportscast; including field interviews and editing• Awarded the opportunity to produce an entire sportscast as seen on the evening broadcast