Mark Britton Email & Phone Number

Santa Barbara, Ca, Us

Performance Casual Footwear

Santa Barbara, California, Us

Design, innovation, creative direction, sourcing and development for: UGG, Olukai, Giesswein, GatorWaders, Uni, Based Barefoot, Collective Canvas, etc.• Created innovative designs, established and evolved design direction and developed footwear for athletic, outdoor, fashion and casual footwear brands in the US, EU, China, Korea, and Canada. • Provided creative direction to companies on product, branding, assortment and direction that directly contributed to revenue growth.

Nz

Managed footwear design, established visual brand language and art direction. • Initiated collaboration with executive and marketing teams to establish Deuce Sneakers’ brand identity.• Managed designers, contractors and development reports in asia, instilling passion about the brand vision and ensuring productivity in a fast-paced work environment. • Set budgets and sales targets for Deuce Sneakers. Cut SKU count by 20% while growing sales 12% Y.O.Y.• Initiated collaboration on a new development calendar with the factory and sales directors ensuring new product arrived as needed. Established time-saving practices and removed 3 weeks from the prior calendar.• Lead sourcing efforts to establish new factory resources after the sudden loss of production assets. Established back up plan to ensure additional production resources would be available in the future. Implemented a problem-solving strategy to guard against similar losses.

St. Louis, Missouri, Us

Generated design direction and developed innovative outdoor and athletic footwear for the Nevados, Avia, and Ryka brands.• Established innovative technologies and product stories to elevate the Nevados brand.• Grew the Nevados brand from $10 to $15 million a year in revenue.• Managed outside design contractors. Mentored and motivated the education of entry-level designers in a dynamic environment, raising their contribution to full independence.• Improved Nevados average gross margin by 30% by reviewing cost break-downs and engineering for cost.

Herzogenaurach, Bavaria, De

Designed and developed men’s, women’s, and kids’ athletic footwear for global markets- EMEA, Japan, North America.• Created key styles that generated over $200 million with as many as 22 projects a season, helping to grow the NEO Label brand from $0 to $330 million/yr. in 3 years. • Generated seasonal design stories to create a cohesive product line and merchandise with apparel counterparts. Presented to global product teams and accounts.• Originated footwear launching the David Beckham line of premium footwear for NEO Label in collaborative process accounting for his (and Victoria's) tastes and feedback.• Supported the transition, training and set up of the product creation and development teams by moving to Ho Chi Minh City for three months over the F’11/ S’12 seasons creating a program with NEO Label’s first comfort story “EZ” that sold 875,000 pairs in the first season.

Portland, Oregon, Us

Designed and developed a broad range of inline and account specific footwear for Columbia and Sorel. •Managed 4 footwear design contractors; established expectations, timelines, and contracts; collaborated to provide design direction •Fashioned key styles for Columbia men’s casual line: “The Coletrane” and “The Staubio” generating sales for 10 seasons•Designed The Sorel Youth Snow Command upper- the #1 selling youth boot in the line 2006-2007•Collaborated with other designers to generate styles for Columbia’s first branded technology- Techlite•Lead efforts to research and present anatomical information, market feedback and inspiration to fellow designers in absence of an innovations/color/materials/trend manager to spur innovation and cohesiveness in the line•Instructed 3 designers through learning and/or troubleshooting Illustrator and Photoshop to generate consistent technical information and improve renderings; subsequently, all 3 were self-sufficient•Promoted to a position within Columbia Sportswear

Bs In Design, Industrial Design

Business Administration And Management, General