Britton Watson, M.B.A.

Britton Watson, M.B.A. Email and Phone Number

VP of Marketing and Customer Experience @ IRIS Networks
Franklin, TN, US
Britton Watson, M.B.A.'s Location
Franklin, Tennessee, United States, United States
Britton Watson, M.B.A.'s Contact Details
About Britton Watson, M.B.A.

As the VP of Marketing and Customer Experience at IRIS Networks, a leading provider of fiber internet access, hosted voice, and transport services, I lead the development and execution of the marketing strategy, brand integrity, and exploratory research for IRIS's products and services. I have a customer-centric approach and am passionate about solving problems, driving business growth, and delivering innovative and cost-efficient solutions to ensure smooth project operations.With over thirty years of experience in strategic marketing, my core skills include branding, social media content creation, qualitative market research, public relations, streamlining projects, and product launches. I am also an MBA graduate and a Google Analytics certified professional with strong analytical and conceptual talents concentrating on customer-focused designs. As a detailed and results-oriented servant-leader, strategic thinker, effective communicator, and visionary with unwavering integrity and energy, I never hesitate to take on the most challenging projects.

Britton Watson, M.B.A.'s Current Company Details
IRIS Networks

Iris Networks

View
VP of Marketing and Customer Experience
Franklin, TN, US
Employees:
34
Britton Watson, M.B.A. Work Experience Details
  • Iris Networks
    Vp Of Marketing And Customer Experience
    Iris Networks
    Franklin, Tn, Us
  • Iris Networks
    Vp Of Marketing & Customer Experience
    Iris Networks Dec 2023 - Present
    Nashville, Tn, Us
  • Iris Networks
    Director Of Marketing
    Iris Networks Dec 2021 - Dec 2023
    Nashville, Tn, Us
    IRIS Networks - dedicated internet access, hosted voice, and transport. Fiber routes built for today's traffic by a homegrown company with 25 years of experience. IRIS understands local customers like no one else – and it puts customers' needs first. Customers aren't just a number to us. They're our neighbors.
  • University Of North Alabama
    Graduate Teaching Assistant
    University Of North Alabama Jan 2019 - Oct 2023
    Florence, Al, Us
    Assisted:Fall 2019 - present: Thomas M. Lovett, EdD, JDProfessor, Dept of Accounting & Business LawSpring 2019: Jana Beavers, Ph.D. / Associate Dean, College of Business with a graduate level
  • Hps Schönox
    Head Of Marketing & Communications - North America
    Hps Schönox Apr 2019 - Oct 2021
    Florence, Al, Us
    Schönox HPS North America, Inc. specializes in manufacturing the most technically advanced subfloor solutions for new construction and renovation. Innovative products include primers, moisture mitigation systems, subfloor repair products, self-leveling compounds, adhesives and waterproofing materials – all skillfully developed to be more time and cost-efficient.
  • Florence City Schools
    Board Of Education - District 6 (Elected)
    Florence City Schools Oct 2016 - Oct 2020
    Florence, Alabama, Us
    The Board of Education's main areas of responsibility are:- Establish district policies.- Develop an annual budget for public approval.- Vote on the Superintendent's recommendations on personnel matters and contracts.- Act as a communication link between residents and the Superintendent.
  • Blue Olive, Llc
    Strategist, Marketing Chief, & Managing Partner
    Blue Olive, Llc Jul 1999 - Dec 2018
    In July of 1999, I founded Blue Olive in Nashville, TN as an independent marketing consultancy. The goal was to provide companies and organizations with industry insight, market analysis, SWOT breakdown, and clearly define goals, supported by measurable outcomes, via a written strategic plan that includes a distinct, creative brand, seamlessly implemented and with quantifiable impact.Blue Olive relocated to Florence, AL in 2006 and acquired another agency with a strong foothold in interactive and proceeded to grow into a well respected regional firm. Their greatest strength lies in the ability to help clients articulate their end goals with measurable outcomes. Meticulously written and calculated strategic plans included strong and progressive interactive development, dynamic and creative ideas, and well-planned implementation of tactics that generated results for clients.With the management of more than 2000 projects, the Blue Olive team spearheaded the development of a custom, web-based trafficking system in April of 2009, called TEMS (Time and Event Management System.) This allows staff, clients, outside freelancers, and marketing partners access to real-time, ongoing job notes. Changes and an automatic email traffic snapshot of what was due for the next ten days was sent each Monday morning to every team member. The often lengthy and mundane weekly traffic meetings were replaced with a brief 5-minute stand-up session.Blue Olive's mission: provide forward-thinking companies with strategic marketing solutions that work.Personal mission: under commit... over deliver.
  • Dye, Van Mol & Lawrence
    Account Supervisor
    Dye, Van Mol & Lawrence 1998 - 1999
    Nashville, Tennessee, Us
  • Alacare Home Health & Hospice
    Director Of Public Affairs
    Alacare Home Health & Hospice Dec 1996 - Mar 1998
    Birmingham, Alabama, Us
  • Corporate Reports
    Director Of Production
    Corporate Reports Apr 1995 - Sep 1996
    Atlanta, Georgia, Us
  • Criterion Group
    Account Executive | Production Manager | Traffic Director
    Criterion Group 1991 - 1995
  • Southern Progress Corporation
    Editorial Assistant To John Huey
    Southern Progress Corporation May 1989 - May 1990
    Birmingham, Alabama, Us
    administrative duties

Britton Watson, M.B.A. Skills

Marketing Email Marketing Strategic Planning Marketing Strategy Online Marketing Market Planning Market Research Ppc Advertising Social Media Marketing Social Media Media Planning Interactive Marketing Strategy Public Relations Marketing Communications Copywriting Corporate Branding Interactive Strategy Qualitative Market Research Strategic Consulting Product Management Social Networking Online Advertising Product Strategy Quantitative Research Digital Marketing Leadership Business Development Management Integrated Marketing E Commerce Marketing Research Brand Development Customer Service Public Speaking Microsoft Office Event Management Event Planning Team Building Blogging

Britton Watson, M.B.A. Education Details

  • University Of North Alabama
    University Of North Alabama
    Marketing
  • Texas Christian University
    Texas Christian University
    Communications
  • Emma Willard School
    Emma Willard School
    Diploma

Frequently Asked Questions about Britton Watson, M.B.A.

What company does Britton Watson, M.B.A. work for?

Britton Watson, M.B.A. works for Iris Networks

What is Britton Watson, M.B.A.'s role at the current company?

Britton Watson, M.B.A.'s current role is VP of Marketing and Customer Experience.

What is Britton Watson, M.B.A.'s email address?

Britton Watson, M.B.A.'s email address is br****@****ive.com

What schools did Britton Watson, M.B.A. attend?

Britton Watson, M.B.A. attended University Of North Alabama, Texas Christian University, Emma Willard School.

What are some of Britton Watson, M.B.A.'s interests?

Britton Watson, M.B.A. has interest in Home Improvement, Reading, Shooting, Gourmet Cooking, Sports, The Arts, Home Decoration, Health, Children, Cooking.

What skills is Britton Watson, M.B.A. known for?

Britton Watson, M.B.A. has skills like Marketing, Email Marketing, Strategic Planning, Marketing Strategy, Online Marketing, Market Planning, Market Research, Ppc, Advertising, Social Media Marketing, Social Media, Media Planning.

Who are Britton Watson, M.B.A.'s colleagues?

Britton Watson, M.B.A.'s colleagues are Chris Harris, Connor Radeck, Mark Weller, Jaret Mcmillan, Ian Hutchinson, Wade Blevins, Gwen Spalding.

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