Britt Stromberg Email and Phone Number
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I am an accomplished senior executive who’s been a CEO, Founder, Co-Founder, VP and Head of Strategy with a broad global perspective and deep brand marketing expertise.I bring a proven track record of solving C-suite challenges, distilling data into actionable strategies, and positioning global brands and startups for opportunity, growth and sustained success.AREAS OF EXPERTISE:• Nurturing big f***ing ideas that break through the clutter & drive awareness• Deploying research and analytics to improve customer experiences & ROI• Directing new market opportunities & GTM strategies• Aligning marketing and comms under a unified banner• Cultivating communities of mobilized brand advocates• Hiring & managing exceptional partners and in-house teamsKEY QUALIFICATIONS:PROVEN THOUGHT PARTNER & ADVISORAdept at collaborating with the C-suite to align teams, resources and strategies around a common vision to propel the business forward.DESIGN THINKERKeen eye for extracting the signal from the noise — identifying patterns, distilling insights, and selling in people-centered strategies and creative.CHANGE AGENTNatural ability to reconstruct business and drive change — delivering innovative opportunities, brand turnarounds, and marketing programs with a sharp focus on measurable performance & ROI.AUTHENTIC LEADER & COLLABORATORSkilled at rallying teams to think critically, challenge the status quo, make the complex simple, and develop the credibility to produce results.HANDS-ON BUSINESS DRIVERStrong bias for action — assembling the right parties & resources and bridging the gap between stakeholders to find alignment and meet aggressive goals.
Underwire
View- Website:
- underwire.works
- Employees:
- 2
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UnderwireGreater Seattle Area
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CmoGennev Sep 2023 - PresentKirkland, Washington, Us -
Fractional CmoUnderwire Mar 2023 - PresentSeattle, Washington, Us• Created a fractional CMO practice focused on women's health and wellness companies.
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Founder & Editor-In-ChiefUnderwire 2018 - May 2023Seattle, Washington, Us• Created media business focused on empowering early-stage female founders with thought leadership — interviewing dozens of CEOs, providing tactical playbooks, and serializing stories along the path to funding.• Pioneered a process to track and report on VC funding for female founders — establishing a strategic research partnership to create the first comprehensive report of its kind, Bias in Venture Capital Funding.
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Vice President Of Global MarketingSid Lee 2019 - May 2023Montréal, Québec, Ca• Recruited by the creative company’s CEO while it was known as Hornall Anderson to increase brand awareness and grow US market share — creating a demand-generation strategy to productize expertise and deliver millions of dollars in pipeline value.• Built a new digital marketing team — implementing a CRM strategy and processes to produce full-funnel inbound / outbound content and drive tighter collaboration across global business units and functions.• Created & led innovative research / IP initiative, The Belong Effect, to define the ROI of community marketing and bring to market new revenue streams, including:• Building a scalable research infrastructure capable of automatically growing an ongoing dataset while improving clients’ perspectives of their own communities.• Launching GTM & business-development strategies to establish the brand and successfully open relationships with top brands like Porsche, Depop and Chime. -
Co-Founder, Head Of StrategyStates Of Matter 2014 - 2018Seattle, Washington, Us• Co-founded a branding agency focused on providing e-commerce and technology businesses with strategy & creative solutions to accelerate their growth — securing relationships with 20+ clients and helping C-suite leaders fundraise, launch into new markets, and position for acquisition.• Built the strategy group to represent the voice of the client — serving as its leader and an integral advisor to clients & their boards in transforming business goals into opportunity through market research, analysis, positioning, messaging, naming, brand identity, and print & digital creative execution, including:• Helping clients fundraise millions of dollars in Series A and B rounds, overhauling brands to be acquired by Fortune 500 companies, and guiding six complex new market launches.• Created thought leadership tools to drive demand generation and business development — forging relationships with a spectrum of companies and a 50% close rate, including:• Inventing a radical solution that productized brand building for startups and creating proprietary tools to measure brand ROI and brand naming effectiveness. -
Creative DirectorRivet & Sway 2012 - 2014Seattle, Wa, Us• Recruited into the e-commerce eyewear startup for women as employee #3 — garnering an on-the-job MBA as the brand strategy & design leader while building the brand experience from the ground up to serve tens of thousands of customers with a 92 Net Promoter Score in 16 months.• Conceived a brand platform focused on making eyewear a personal style statement and launched an omnichannel strategy — delivering:• 40% of site traffic by convincing A-list influencers to partner with the brand.• 10% of monthly sales by creating & managing an army of brand ambassadors.• 30% of monthly sales from local & national events.• Responsible for all creative resourcing — building an in-house capability focused on reducing burn rate and hiring partners for design, PR, photography and influencer initiatives.• Served as brand & consumer advocate for product development — aligning the customer experience with a repeatable omnichannel playbook to elevate marketing efficiency. -
Founder & CeoWordslinger, Inc. 1996 - 2012• Founded consultancy focused on brand development and marcomms — building the business from the ground up, growing the team to 10+, and delivering brand strategy, positioning, naming, and messaging for high-profile clients from a wide variety of industries and market segments.• Cultivated a strong portfolio of business entirely through word of mouth:• Serving as a trusted partner to top global brands like PayPal, Hershey, Frito-Lay, PepsiCo, and Merck to launch & increase market share for new products & services.• Helping 100+ startups to secure funding, develop GTM strategies & refine product market fit.
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CopywriterMccann 1995 - 1996New York, Us• Recruited into the renowned agency as a strategic hire — bringing creative, technical, and copywriting expertise to the agency’s top portfolio of business with Texas Instruments.• Hand-picked as strategic liaison between executives at TI, McCann, and the MIT Media Lab — pioneering one of the Internet’s first blogs to interpret emerging technologies and identify potential opportunities for TI, such as the pre-cursors to AI and push notifications. -
Media Assistant, Project Coordinator, CopywriterEuro Rscg 1990 - 1995• Entered career during senior year of high school — joining DahlinSmithWhite | EuroRSCG Advertising and garnering media, account service and creative experience during the early Internet era while receiving a masterclass in brand development. • Tapped to creatively support Intel, Iomega, and Novell as a copywriter and member of the agency’s first Interactive Department — helping deliver the legendary “Intel Inside” ingredient-branding campaign and writing multiple high-profile first-generation websites.
Britt Stromberg Skills
Britt Stromberg Education Details
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University Of UtahEnglish Literature With A Minor In German
Frequently Asked Questions about Britt Stromberg
What company does Britt Stromberg work for?
Britt Stromberg works for Underwire
What is Britt Stromberg's role at the current company?
Britt Stromberg's current role is High-Impact CMO | Passionate Brand, Community & Customer Advocate | Strategic Opportunity Catalyst.
What is Britt Stromberg's email address?
Britt Stromberg's email address is br****@****ail.com
What is Britt Stromberg's direct phone number?
Britt Stromberg's direct phone number is +120692*****
What schools did Britt Stromberg attend?
Britt Stromberg attended University Of Utah.
What skills is Britt Stromberg known for?
Britt Stromberg has skills like Copywriting, Content Strategy, Creative Direction, Branding And Identity, Strategy, Creative Strategy, Brand Development, Brand Architecture, Advertising, Social Media Marketing, Start Ups, User Experience.
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