Director Of Strategy & Brand
CurrentLeading the development and execution of strategic initiatives to drive brand growth and market leadership for Hyundai Motor America and Culture Brands’ Operating Companies.
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@altria.com
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1 phone found area 804
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Britt Wright, Mba is listed as Director of Strategy & Brand at Culture Brands | Alum - Altria, Nestle | at Culture Brands, based in Washington, District of Columbia, United States. AeroLeads shows a work email signal at altria.com, phone signal with area code 804, and a matched LinkedIn profile for Britt Wright, Mba.
Britt Wright, Mba previously worked as Director of Strategy & Brand at Culture Brands and Account Director (Hyundai) at Culture Brands. Britt Wright, Mba holds Master Of Business Administration (Mba), Business Administration And Management, Brand Management from University Of Maryland - Robert H. Smith School Of Business.
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I’m a seasoned brand strategist and business leader with 12+ years of experience driving growth for global brands across industries. My expertise lies in blending creative vision with financial discipline to deliver impactful, consumer-centric solutions that drive measurable business results.I’ve led multi-million-dollar budgets, optimized P&L performance, and developed innovative strategies that grow market share and build brand equity. Whether crafting culturally relevant campaigns, developing product innovation pipelines, or driving operational efficiency, I thrive at the intersection of strategy, creativity, and business acumen.Key highlights include: • Managing $15M+ budgets and delivering ROI-driven strategies across TV, digital, social, and experiential campaigns. • Overseeing end-to-end product development pipelines, resulting in $4.5M+ in expected gross sales per innovation. • Leading cross-functional teams across supply chain, finance, and marketing to optimize operations and execute impactful initiatives. • Creating award-winning campaigns that resonate with diverse audiences and amplify brand purpose. • Drove brand equity and innovation, overseeing loyalty program strategy, executing packaging redesigns, and managing cross-functional agencies to deliver campaigns and execution of annual Brand Plans. I’m passionate about putting people first—whether it’s empowering my team, understanding consumers, or building authentic connections through marketing. Let’s connect to explore opportunities to drive growth and make a meaningful impact!
Listed skills include Public Speaking, Final Cut Pro, Marketing Communications, Customer Service, and 32 others.
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Washington, District Of Columbia, United States
Leading the development and execution of strategic initiatives to drive brand growth and market leadership for Hyundai Motor America and Culture Brands’ Operating Companies.
Washington, District Of Columbia, United States
Leading a highly skilled team of 8 to develop culturally relevant campaigns across TV, Digital, Social, experiential while growing share of voice, brand equity, for Hyundai Motors with prospective African American consumers. I oversee the day-to-day account activities, including management of the internal team and client services while also supporting strategy, research, media, production, and creative.
Washington Dc-Baltimore Area
Developed a 3-year pipeline of product extensions through business cases based on consumer demand, profitability, and customer interest for NIDO, Abuelita, & Milo.
Washington, District Of Columbia, United States
Led NIDO business and maintained position as Growing Up Milk Category by growing share and sales through end to end projects, leading a cross functional team including Finance, Commercial, Supply Chain, with inputs from Regulatory, Legal, Manufacturing to define and execute growth strategies
Richmond, Virginia, United States
Managed Black & Mild’s Brand Equity and Consumer Engagement through culturally relevant initiatives, executed across owned and 3rd party channels.
Managed Black & Mild’s Brand Equity and Consumer Engagement through culturally relevant initiatives, executed across owned and 3rd party channels.
Richmond, Virginia
-Enabled and developed Digital Experiences in Retail Digital Platforms for Altria’s Tobacco Operating Companies.
Baltimore, Maryland Area
-Managed a territory of retail accounts representing leading multimillion-dollar brand portfolios across Altria’s Tobacco Operating Companies through strategic planning which included seasonality, pricing, visibility, and distribution.
Founded an Event and Hospitality company specializing in Pop-Up Event Experiences for multicultural young professional around the Great Washington D.C. Metropolitan. Generated 300k in Gross Revenue across 27 events, each with individual brands and campaigns with a database of ~8,000 professionals 25-45.Partnered with Fortune 500 companies, creative agencies, visual artist, performing artist, venue management and owners to contractors to create events.
Prince George'S County, Maryland
Collected, verified and analyzed thoroughly newsworthy information. Assembled findings into a stable story. Write and deliver news stories with the reader's perspective in mind. Publish or broadcast news stories via an Omni channel approach. Received assignments or investigate news leads/tips.
Washington D.C.
Tutored students from Washington D.C. public schools over the summer who participated in the Upward Bound Program. The goal of Upward Bound is to provide certain categories of high school students better opportunities for attending college. The categories of greatest concern are those with low income, those with parents who did not attend college,[1] and those living in rural/Urban areas
Activities and Societies: Chief of Staff for the Part-Time MBA Association, Track Representative - Baltimore Fall ‘16 Cohort
Activities and Societies: Alpha Phi Alpha Fraternity, Inc. - President Black Student Alliance - President WGMU Radio - Host George Mason.
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Britt Wright, Mba works for Culture Brands.
Britt Wright, Mba is listed as Director of Strategy & Brand at Culture Brands | Alum - Altria, Nestle | at Culture Brands.
AeroLeads has found 1 work email signal at @altria.com for Britt Wright, Mba at Culture Brands.
AeroLeads has found 1 phone signal(s) with area code 804 for Britt Wright, Mba at Culture Brands.
Britt Wright, Mba is based in Washington, District of Columbia, United States while working with Culture Brands.
Britt Wright, Mba has worked for Culture Brands, Nestlé, Altria, Rhino Group (Hospitality), and Ctv.
You can use AeroLeads to view verified contact signals for Britt Wright, Mba at Culture Brands, including work email, phone, and LinkedIn data when available.
Britt Wright, Mba holds Master Of Business Administration (Mba), Business Administration And Management, Brand Management from University Of Maryland - Robert H. Smith School Of Business.
Britt Wright, Mba is listed with skills including Public Speaking, Final Cut Pro, Marketing Communications, Customer Service, Event Planning, On Air Announcing, Radio Broadcasting, and Leadership.
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