Brittany Yates Email & Phone Number

Remote

Greater St. Louis Area

I was onboarded to create, streamline, and implement digital workflow products to enable a heightened analysis of production output data, utilized to determine methods of effectively improving production timelines. I launched a tool designed to reveal operational inefficiencies and resource management across the production and distribution pipeline. I consistently lead weekly updates through Knowledge Transfer across distribution tool and the Web with the marketing team and agency.• Rapidly became knowledgeable in Adobe Analytics to obtain knowledge of digital insights and their influence on agronomic content strategy.• Track and analyze weekly agronomy email campaigns. Determine behaviors and preferences, and utilize data to improve targeted marketing with fresh campaigns.• Entrusted to advise on writing, Web, and design team projects. Created over 300 unique projects utilizing Web, print, and video and held oversight over 180 Web published pieces in 2020.• Reduced writing time by 50%, design timelines by 40%, and increased content production output by 30% from 2018 to 2019.

Greater St. Louis Area

I leveraged legacy content and an optimized limited budget to support innovative campaigns and secured higher ROI via existing content, resulting in the improved reach of new content. I restructured the process for cross-functional reviews in collaboration with subject matter experts, writers, and the legal team.• Reduced review timelines and the impacts on key reviewers, while maintaining accuracy for the intended audiences.• Collaborated with agencies to determine agreeable designs and production requirements for over 20 Web, and social media marketing pieces monthly.• Facilitated the design and production requirements for digital and print content while simultaneously managing the project load of the Internal Creative Team consisting of two graphic designers, a writer, and two videographers.• Cut review timelines by two to three days while reducing writer burden. Streamlined processes resulting in the elimination of multiple revisions by Subject Matter Experts, establishing a two revision process

Greater St. Louis Area

I worked alongside communication leads and experts to accomplish the successful creation of over 30 annual targeted outreach campaigns. I focused on rapidly building strong rapport and developing trust within key social influencers, NGOs, and industry partners.• Oversaw the visual story refresh for eight tour exhibits in the Chesterfield Technical Tour Program and maintained attendance of over 10k global visitors annually.• Ran a collaborative effort with the Educational Outreach Team and Blogger Outreach Team, targeting K-12 students. Developed a science-based kit, mailed to children of bloggers. Secured high rated reviews for the kits, building brand recognition and reputation.

Greater St. Louis Area

I created innovative communication materials for executive leadership, distilling complex technologies and systems into benefits and key features for farmer-customer individuals.• Co-managed Annual Technology Pipeline Update through cross-functional project launch and marketing teams. Maintained quality and accuracy of messaging.

Belleville, Il

Greater St. Louis Area

Ba, Mass Communications And Sales And Media Management And Video Production

Activities and Societies: Volunteer for LUTV 26

Aa, Liberal Arts