Brittany Vanbibber Email & Phone Number

New York, Ny, Us

Lead audience development and support content strategy efforts for Nasdaq's content and brand division.

New York, New York, Us

Created, led and implemented marketing and social strategies for both CakeWorks, a boutique digital video agency, and CakeWorks’ book of business, which includes new digital upstarts and Fortune 500 media companies. Developed and maintained B2C marketing methodologies and best practices for digital content clients, including content programming models and platform solutions for social channel development and acceleration. Led designated client projects to successful completion from start to finish, delegated key deliverables, tasks and meetings to appropriate internal/external resources. Managed budgeting and paid marketing, as well as relationships with third-party agencies. Directed, trained and managed junior staff and freelancers to be hands-on executors of internal and external social channels, using both organic and paid tactics.

New York, New York, Us

Conceptualized, planned and launched Verizon Media’s first-ever social-first video brand, In The Know (ITK). Oversaw social account creation and growth, development of brand frameworks, content production and staffing. Owned and evolved the end-to-end social strategy for the ITK brand, which drove 14 consecutive months of growth and 20B+ video views in 2018. Managed and led the expansion from nine editors to a total of 28 and 15+ sub-brands. Delivered on revenue goals, primarily through campaign fulfillment and commerce links. Led production budgets and travel coordination for the team, resulting in 20+ on-the-ground activations across 100+ videos. Grew brand partnerships strategy by leading outreach, conceptualization, and packaging for co-branded video opportunities.

New York, New York, Us

Oversaw social strategy and content distribution for AOL.com’s accounts across social media platforms. Managed a team of video editors who created content for social media channels across AOL, and namely In The Know, which garners billions of views a month. Grew AOL.com’s social referrals through focused distribution tactics and social partnership development. Tracked and evaluated social performance, including referral traffic and social video views, for all of AOL.com’s accounts and platforms.

New York, Ny, Us

Oversaw 20+ social editors and managed the editorial calendar for AOL.com original content.Trained all social and editorial team members on best practices. Led AOL.com’s social coverage at events like the Aspen Food & Wine Classic, the CMAs, SXSW and more. Supervised AOL’s editorial series known as You Should Know, which featured up-and-coming social influencers across more than 250 articles published on site.

New York, Ny, Us

Managed the around-the-clock social media posting for AOL.com's Facebook, Twitter and Instagram accounts and created social-first content for AOL.com spanning a variety of verticals.

New York, New York, Us

Managed the social media posting and content distribution for Twitter and Facebook pages for How About We's blogs.

New York, Us

Pitched ideas and wrote multiple articles per week on tech topics by conducting engaging interviews, and covering industry news and product launches.

Miami, Florida, Us

Interviewed journalists and PR professionals, demonstrated use of the Muck Rack system to journalistic organizations, assisted in organizing media events and Vine-d the first ever Muck Rack Vine Journalism Awards with Twitter.

New York, Us

Wrote multiple articles for the Investment News website on financial topics ranging from ETFs to 529s.

Elmira, Ontario, Ca

New York, New York, Us