Accounts: Chipotle, Pinterest, Patron & Hawaiian Airlines- Developed +10yrs of Paid Media experience and measured annual media budgets north of half a Billion at a Global scale- West Coast Data Analytics Lead (Digital Media Measurement and Visualization) across numerous accounts for several months- Re-established the Los Angeles Analytical department by reassessing clients scope of work; resulting in the following:- Reassigned 10 analysts to new clients/work to decrease burnout; resulted in 20% less turnover - Increased agency revenue annually(+$75k) through up-sales in Data Visualization, Automation and internal tool use cases - Verified Paid Media effectiveness through third party Brand Lift Studies, Multi-touch Attribution and Media Mix Models - Generated yearly and campaign-by-campaign measurement plans to account for media efficiency and effectiveness (DAU/MAU/ROI/ROAS/Cost Per Efficiency metrics) - Communicated attainable and realistic client goals through forecasting and hypothetical situations supported by data - Held quarterly trainings sessions on data management platforms (Ad servers, DSPs, Paid Social and Search) - Transitioned from in person communication to virtual calls, zooms, platform specific messages and process documents; covered in weekly status updates across clients and internal teams alike (+4yrs)

Accounts: Chipotle, Pinterest & Hawaiian Airlines- Lead Analyst: Oversee data visualization and data ingestion across multiple media channels( Online Video, Paid Search, Paid Social, Connected TV, Programmatic and Linear Television) *Awareness, Consideration and Conversion- Transition from in person communication to virtual calls, texts, messages and process documents covered weekly (+2yrs)- Challenge campaign approach and media planners in weekly optimization calls that turn into multiple tests - Measure awareness campaigns: Brand Awareness, Consideration, Purchase Intent; Foot Traffic Studies and App Lift- Measure conversion campaigns (direct response): Conversion Efficiency metrics, Conversion Volumes, Client Profits- Manage Client Brand Trackers, 3rd Party Brand Studies, Statistical Significant Analyses, and Creative Analyses- Support in the development of Media Mix Modeling and Multi-touch Attribution Models at the most granular levels- Support MediaHub Worldwide through new business pitches, internal teaching sessions and client onboarding

Account: Western Union- Lead USA Analyst: covering off on all Upper Funnel and Lower Funnel activity across all media channels.Account: Chipotle- Lead Senior Analyst: cover off on data visualization and interpretation of paid media across multiple channels.Account: Pinterest- Lead US Senior Analyst: cover ad hoc requests on custom creative executions of multiple digital media channels and local market initiatives.Support Mediahub Global on additional accounts in the Los Angeles offices

Blog: FooFaFi - Food, Fashion and Fingernails by Katrina M.- Learn to be spontaneous and creative with photography on a daily basis - Emphasize: colorfully classic style, foodie experimentation, and creatively-curated nails- Adjust lighting (in-doors/out-doors) and contrast with specific lenses - DSLR Canon EOS Rebel T5- Turn a simple shot into an envious photo for Social Media purposes- Take long drives across the city and country taking pictures of Katrina in her many famous outfits- Create a role model for Katrina's target audience with her Fashion Sense and Video Presence

Account: Qualcomm- Lead Senior Analyst that managed Display, Paid Search and Paid Social analytics on a Global scale (United States, Europe, and Asia)- Developed and presented monthly dashboards to Global/ Local clients on key highlights of brand performance by channel- Work with 3rd party partner, Millward Brown, to develop Cross-Media Brand studies by region- Communicated and lead status calls with region teams on a weekly basis to review detailed recommendations based off campaign performance or brand study results - Had a working relationship and open communication with Client and internal team to set up deadlines, timelines and campaign expectations- Proficient in Datorama and Tableau to develop valuable visuals for presentations all the way up to executive level- “Hand raiser” mentality allows my word to broaden to new business pitches and data research requests

Account: Toyota (General/ Hispanic Market), Aflac (Hispanic Market)- Media, Web and Paid Search Lead Analytics Planner- Download, Analyze, and Report Data through Omniture, DoubleClick, Adwords, and Marin- Lead weekly and monthly recap reports for model/ sales event specifics- Create a story of all the data collected for Account Management Team and Client

Account: Toyota (General/ Hispanic Market), Aflac (Hispanic Market)- Download, Analyzed, and Reported Data through Omniture, DoubleClick, Adwords, and Marin- Ran Campaign Recap Reports for monthly campaigns (Sales Events/ Model Specifics)- Constantly monitored page views, visits, and engagement on Desktop and Mobile Site- Reviewed and Optimized Paid Search Campaigns through Marin on a weekly basis- Compiled Data to create Charts/ Graphs for account presentations with Tableau and Excel- Create a story of all the data collected for Account Management Team and Client- Presented to clients 4 Model Recaps, 4 Sales Event Recaps and 3 Tent-pole Recaps (22 Total Reports)

Accounts: Mitsubishi, Activision, and Tourism Australia (SEO and SEM)- Launched 17 campaigns (ad groups,keywords and ad copy) - Optimized the accounts on a daily basis with negatives and bidding strategies- Attended strategic weekly meetings to discuss specific accounts and calendar dates with the team- Created and maintained specific account pacing documents through Microsoft Excel- Multi-tasked with 3 specific accounts on a day to day basis pacing the budgets and tracking views, impressions, and clicks

- Managed and organize perspective student information for the database of Loyola Marymount. - Planned and lead Open House/ Preview Day Events as a Student Ambassador.- Tour Guide for families, schools, Board Members, and friends on campus tours.- Communicated with over 10 parents, teachers, students per day regarding applications as well as student life on campus. - Shared my college experience with all to entice them to want more.- Student Ambassador that represented the University domestically and nationally.

- Was fully engaged and aware of upcoming Administrative projects and aided in the development of the Institute of Marketing- Served on the M-School Advisory Board to update the Professionals in the area with student projects- Researched and tested new topics of marketing strategy for class/ weekly discussions.- Graded and discributed projects to aid our professions in class meetings.

- Worked with Center of Service and Action to plan, promote and implement several service opportunities throughout the year. - Scheduled educational program presentations for students to learn about upcoming events on our calendar and committee involvement opportunities in the 3 groups regarding homelessness, education, and environmental sustainability. - Arrange weekly meetings with Program Advisors at Center for Service and Action and First Year Experience.- Organized agendas and lead bi-weekly meetings with the Executive Council.- Provided support for all team members regarding the social justice topics of Education, Homelessness and Environmental Sustainability.

- Corresponded with 1,350 incoming freshmen and over 700 parents for the orientation program via phone, email and walk-in meetings- Facilitated a group of 46 Orientation Leaders throughout training and orientation for 5 weeks- Organized/ created presentations through PowerPoint and Prezi for an esthetically pleasing information session on Student Affairs and LMU's Mission- Lead 6 group discussions sharing experience from a students perspective- Communicated with On-Campus event planning on set-up/clean up of receptions and presentation halls- Organized lunch and dinner with the On-Campus dining services

- Generated School Spirit within the 8 Freshman Residence Halls by having competitive sports games planned, posters of information pinned up, and cheer sessions. - Executed weekly service opportunity at Cowan Elementary School to teach them about Choice Theory totaling over 20 hours of community service. - Invited Out-of-State students to community dinners and off campus adventures in Los Angeles to socialize and expand friendships.- Frequently posted on Facebook and Instagram with weekly campus updates and sports games.

Accounts: Zillow, Blue Apron, Elevate - Maintained fixed schedules to ensure clients' weekly, monthly, and quarterly GRP/budget goals were being met for broadcast and cable- Contributed to the development and implementation of processes for compiling weekly pre log and daily post log reports sent to clients and internal teams- Created, sent, and confirmed insertion orders for all DR networks

- Manage 12 Locations across the Southern California Area.- Develop and execute strategic plans and budgets on a monthly basis - Set weekly goals to track progress in social media campaigns and engagement - Tracked sales/ promotions then prepare reports for the Vice President and Supervisors bi-weekly- Supervised the creation of an interactive app for all 12 locations- Created fun and useful water bottles to give out to our tenants at the locations- Planned out a community Art Walk for over 100 of Culver City community members to attend on our facility grounds with 6 artists, 1 DJ, and over 100lbs of meat from the Taco Guy.

- Filed and organized the documents of motions, case dates and personal information for a chapter 7/13 bankruptcy case- Managed billable hours worked on cases daily for clients as well as 5 case managers- Communicated and schedule appointments for about 10 clients per day and updated clients weekly with regards to their case. - Managed the office calendar with dates of meeting and bills due every first day of the week.