Oversees engaging statewide communications on behalf of the Division of Human Resources.

Experienced in helping clients define their brand and establishing a marketing strategy that they can understand. Provide clients with recommendations related to branding, marketing assets, and marketing tactics. Develop and assist clients implement a marketing strategy according to objectives and budget.• High focus on assisting non-profits with branding and brand identity.• Provide deep expertise in logo design, packaging, and brand activation.• Highly adept at helping organizations determine brand voice, brand standards, and understanding the importance of consistency.Clients include: Red Bus Brewing Company, The Folsom Cordova Community Partnership, City of Folsom

The parks and recreation commission shall advise the city council and city manager on the development and administration of all park and recreation programs, parks and facilities; and shall make recommendations to the department of parks and recreation.

FACC is an advisory body comprised of seven members appointed by the Mayor and City Council. • Appointed to a 4 year term which expires 12/2018• Served as commission chairman (Jan 2016 - Dec 2017)• Spoke on behalf of the commission at community events

Developed and led marketing and GTM strategy for Wicresoft International’s 7 business units that are distributed across the U.S., United Kingdom, and Europe. Each unit is focused on a broad scope of services, including recruitment marketing, managed IT services, managed telecom, IT consulting, human resources consulting, and aftermarket support services. In January 2024, I was awarded the Paul Wills Character Award for my contributions to Wicresoft. I successfully built a strong reputation as an effective leader of the Wicresoft Marketing team and earned the respect of leaders across the organization for my strengths in marketing, collaboration, team leadership, business ethics, and a strategic approach to how marketing supports each business unit.KEY ACHIEVEMENTS:• Rebranded Wicresoft International and established corporate brand standards. • Collaborated with the business units to improve and rationalize their respective services and solutions portfolio and helped each business in authoring and socializing their brand value/story. • Cooperated with business unit leaders and managed campaigns that focused on audience engagement, brand awareness. • Redesigned and relaunched company website. Developed new site architecture and branding to better support the user experience and improve engagement.• Highly focused on metrics and measures to highlight marketing’s performance. Developed a quarter-by-quarter marketing plan, annual objectives and key results (OKRs) dashboard in Viva Goals, and established key measures across email marketing, social media performance and engagement, and website metrics to demonstrate success of the team’s marketing efforts.• Led sessions with each business unit to create marketing playbooks to determine tactics, cadence, and brand voice. Sessions resulted in establishing a clear strategy that focused on marketing consistency.• Led monthly sales calls focused on sales enablement, sales strategy, outreach, and customer nurture.

Kiefer Consulting acquired by Wicresoft International in March 2023. Continued to support Kiefer Consulting in my Director of Marketing role. Developed, maintained, and elevated the company brand. Responsibilities included the development of engaging, dynamic content that showcased the company’s portfolio of products and services. Worked directly with the CEO to establish brand strategy and go-to-market strategy. Collaborated with team of consultants to establish the company services portfolio and brand story, positioning the company for growth. Acted as the the architect on large pursuits, helping the team in developing win themes and points of view. Contributed significantly to positioning Kiefer for acquisition (acquired by Wicresoft in 2023) by strengthening Kiefer’s brand and reputation in the marketplace.KEY ACHIEVEMENTS:• Successfully implemented marketing strategies that supported business development and company growth.• Created a method to deliver marketing-qualified leads (MQLs) to the sales team, resulting in the company exceeding new business revenue targets.• Created, developed, and refined buyer journey and the marketing funnel to assess buyer interest and intent.• Deployed the company’s first marketing automation platform to deliver 26,000 targeted emails in the first year (open rate: 27.8% / Click-through rate: 13.6%).• Organically cultivated a marketing list of over 6,500 opt-in subscribers.• Recommended a strategic change in our business development strategy that resulted in sustained year-over-year growth for 3 consecutive years (2019-2022).• Completed a full rebranding of company assets and developed and enforced brand standards across all assets and channels.• Instrumental in reimagining how we prepare, plan, and approach large opportunities. Successfully directed the team in establishing a strong PoV and win themes that prioritized customer value and outcomes. • Recognized by partners for marketing expertise and effectiveness.

Determined content strategy for Healthcare, Enterprise Services, Inside Sales and Global Accounts. Led cross-functional strategy internally while providing creative direction to agencies and partners in support of content development, ensuring tactical alignment. Developed content and collateral to driving marketing campaigns, aligning with identified buying personas and supporting customer buying journey.KEY ACHIEVEMENTS:• Developed content (including blogs, infographics, storyboards for video, and interactive apps) for more than 60 demand generation and nurture campaigns that exceeded industry open rate averages.

Integral part of specialized team developing services-led approach for 3,000-person sales force. Singlehandedly built go-to-market strategies leveraging broad portfolio of hardware, software, and services.KEY ACHIEVEMENTS:• Recruited by company marketing leaders to help define services strategy and go-to-market strategies that would align with the company’s business transformation.• My support was requested on several occasions by the business to assist with large pursuits, where I contributed to establishing win themes and creating visuals that enhanced storytelling and communicated value. Played a key role in driving successful outcomes for major opportunities.• Nominated to and completed the Emerging Leaders program; an intensive leadership, management, and mentorship honor identifying high potential executives.

Developed off-cycle sales strategies for business expansion in top 100 accounts in Northern California. Creatively packaged hardware, software and services to deliver fiscally advantageous customer value.KEY ACHIEVEMENTS:• Engineered key account roadmap strategy to grow the business by in key accounts by 60% and created long-term partnerships.• Authored a repeatable approach and developed go-to-market tools that were used by major / enterprise account sales teams to expand in the top 100 accounts across northern and southern California.

Ricoh Americas Corporation, Western Region, October 2010 – November 2011Designed and developed comprehensive curriculum plan improving Enterprise Services sales through the progression of sales force competency.KEY ACHIEVEMENTS:• Introduced sales tools and new strategies (roadmaps and long-term account planning materials) to improve sales force / customer communication, bringing velocity to sales cycles. Increased deal size in key opportunities by at least 25% and as much as 70%.• Developed and executed account strategies for high-stakes pursuits, partnering with sales teams and executives to craft winning themes, sharpen positioning, and accelerate deal closures. Worked with teams in both California, Washington and Oregon.• Recipient of prestigious IKON Above & Beyond Award in April 2011 in recognition of the success of ES90X, a program that was designed to educate sales professionals and increase services engagements in key accounts.

Strategic business partner to top Northern California accounts, creating, customizing and delivering high-impact sales presentations to IKON’s largest accounts at the C-level.KEY ACHIEVEMENTS:• Retained 90% of accounts, guiding, and managing existing customers through significant corporate and product change. Recipient of prestigious IKON Above & Beyond Award in April 2010 in recognition of leadership that resulted in account retention.KEY ACHIEVEMENTS:• Retained 90% of accounts, guiding, and managing existing customers through significant corporate and product change. Recipient of prestigious IKON Above & Beyond Award in April 2010 in recognition of leadership that resulted in account retention.• Developed and executed account strategies for high-impact engagements, collaborating with sales teams and executives to craft winning themes, refine positioning, and accelerate deal closures. Led some of the region's most significant wins.

• Successfully retained key accounts and managed through significant corporate change• Developed a nationally recognized strategic planning tool to assist in developing account strategy• Created and delivered high-impact customized sales presentations for IKON’s largest accounts• Assigned to develop business and strategic direction in the top accounts in the area

• Increased sales and corporate profitability in a historically weak market with consistent growth (2004: 130% of plan, 2005: 100% of plan, 2006: 112% of plan, 2008: 117% of plan)• Supported 100+ sales professionals in 8 Northern California offices (California/Oregon/Nevada borders to Bakersfield & Hawaii)• Two-time winner of the IKON Customer Retention Award, an award not typically awarded to a vendor partner (7/2007, 9/2007)• Authored a newsletter to effectively communicate with the sales force and increase Ricoh product awareness• Supported the professional development of new DSRs by establishing a DSR development program• Played a critical role in the development of national initiatives that increased product knowledge and helped Ricoh increase market share in the IKON channel• Over-achieved sales quota (Prestige Club 2005, 2007, 2008)

• Over-achieved sales quota (2000, 2001, 2002, 2003, 2004)• Established the corporate marketing strategy and influenced marketing direction for the company• Collaborated with leadership in designing a unique 35-foot mobile showroom to market the company and technology

• Set creative benchmarks for a team of graphic designers, composition artists, photographers, and copywriters in a corporate agency-like environment• Lead Art Director for in-store signage, fixtures and seasonal visual assets• Designed ads, signage, and corporate communications• Developed expertise in pre-press management including pre-flighting, art preparation, and color management