Digital and Performance

I'm a volunteer contributing pro-bono writer to the amazing Reload Magazine.Reload Magazine is a retro and retro-inspired first-person shooter magazine launched in 2022 designed to highlight the incredible games and developers in the community.

I own and manage my own YouTube channel which focuses on reviews and commentary of indie and retro video games.🔑 Project Skills: 🧬Video editing is essential for running a youtube channel, and I've worked over the years to improve this skill set. Utilising Black Magic, and Adobe Premier Pro has a great learning experience.🎨Design and Thumbnails: starting with Canva like everyone, I learned Procreate Adobe Photoshop, and Adobe Illustrator to create the best quality designs, all optimised through rigorous testing to increase CTR and watch time. 📶YouTube SEO: working on YouTube SEO has benefited from shared knowledge between my day-job, and visa versa; optimising all content on-page, on content and backlinks, and general research, has improved my organic performance comprehension over the past several years. 🎬Content production and publishing: While I don't professionally work in social/brand/content directly these days; developing a content strategy, framework and schedule for my channel has been a great boon to my strategic mindset. I also direct and produce all videos per a framework of research, content styles and design/video trends. 🎭Social media community management: like with any channel, it's been my pleasure and responsibility to create and grow a community that now amounts to over 10K individuals who are as passionate about indie and retro games as I am.I have no doubt there are hundreds of other soft skills I've developed along this adventure. If you're curious about them, let me know, always a pleasure to talk about this topic.

Crowd is a global creative agency that specialises in amplifying demand for brands around the world.🔑 Work scope includes:🎯Media Strategy, planning, and buying: from planning, to execution, I work with my team or suppliers to create the most effective and modern performance, growth or brand media campaigns possible.📈 Performance Analytics: optimising our ad networks or SEO with my wider team to client’s KPIs, reporting on daily performance, and integrating it all into a custom reporting system per client to provide effective insights or recommendations on client campaigns.💡 Structures and Process: collaborating with every level of the team, I have created detailed internal business structures, processes and procedures to ensure an efficiently run team and smooth campaign rollout. 🤝 Cross-team: from running several team members in SEO and Paid directly, to collaborating with creative, accounts, finance, and social teams; I work to ensure I have an understanding of all campaign nuances, shifting client needs or internal requirements, or, just to check in on their well-being.📖Research and Knowledge Sharing: I make it a habit to engage with the latest market trends in media, SEO, and social media, and share those insights with the wider team. Using that research for new client pitch work, research projects using tools like GWI, or optimising ads based on new market data. 🫡Client Relations: working with my account team, I present our campaign results, and offer in-meeting recommendations, and insights to serve the client’s wider business objectives. 🧠Expanded Expertise: specialising in paid, I also work within SEO, CRM, social, creative, content, and related marketing pillars, within the team, or collaboratively with our wider global teams as needed. Primary sectors:📍Travel and tourism✈️Business-to-Business (B2B)💵Fintech and Crypto🚚FMCG and Retail🎓Education📶Applications

- Paid media strategy development and execution- Paid media creative and copy asset planning- Paid media tracking, reporting, and forecasting- Performance partner management and support- Paid media budget optimization and management- Developing inter-team processes to support Acquisition - Competitive analysis and tactics- Support wider Go-to-market business plans- Intrinsic awareness of short-term and long-term product plans- Development of long and short term tactical campaigns- Experimental paid channel ideation- Organic channel tactics (Social, SEO, content, dark social)- Reporting/presenting to the company leaders and shareholders- On-going development of CRO to develop further customer value

- Customer service and digital marketing liaison.- Creative asset briefing- Social media and digital media policies and processes. - Response matrix and response process- Social media strategy and ideation- Consolidation of digital strategies and business strategy.- Management of billing, budgeting, and planning for social and digital tools or advertising- Online advertising strategy and media planning- Execution on PPC advertising- Execution on social advertising- Optimizing digital ad channels- Paid media supplier management, such as affiliate partners or programmatic partners- Digital and social media listening, analysis, and reporting - Online media content strategy and planning- Social media content planning- Social media copywriting- Support on blog content strategy - Social media community management- Social media audience analysis- SEO Strategy- Web content search engine optimization- Keyword research and on-going optimization- Support on blog content strategy and optimization - Reporting to digital marketing stakeholders and performance.- Market intelligence analysis- Conversational and audience analysis

I developed, edited, and managed the online publication: www.six3two.com (now inactive). Functions included: - Sourcing of media and public relations contacts and agencies- Search Engine Optimization- Event Photography- Product Photography- Copywriting (Articles and social media)- HTML 5 web-development- Social media management- Website maintenance and management- General publishing and media managementPublication topics included: - Consumer technology- Gaming culture and games- Indie gaming - Indie music (primarily South African)

As Social Media Manager of Crowd Dubai, I work across the entire Crowd team, ensuring that clients' key performance objectives are met, with a stronger focus on social media communications for each brand. By the nature of the role, I've been required to be versatile, and agile, to ensure goals are met in good order, and align with overall agency and client goals. Core Responsibilities: - Community Management- Social Media Management- Content Planning- Content Strategy- Digital Media Planning- OTA and Media Partner Budget Management and Planning- Digital Media Buying- Social Media Paid Buying- Website optimisation- Article Copywriting- Social Copywriting- Social Media Strategic Planning- Social Media Contextual Reporting- Social Media Analysis- Adwords Reporting- Adwords Campaign Management- Social Media Advertising Reporting- Social Media Advertising Placement- Integrated Digital Marketing Strategy drafting, conception, and execution- Sales, proposal, and pitch for clients- Client relationship management, meeting and presenting- Account management- Account administration and task management- Creative team management and resource allocation- Event speakingCareer Focus Areas: - Social paid media and media planning- Paid media reporting and insights- CPC vs ROI optimisationClient brands include: - Ras Al Khaimah Tourism Development Authority- Oryx World Business Centre- Toni & Guy, Ras Al Khaimah- Puro Restaurant, Ras Al Khaimah- Jebel Jais, Ras Al Khaimah- Woodbender Furniture - Nefsy Food AppAgency Awards: Global Trend Awards- Gold: Marketing Effectiveness- Silver: Integrated CampaignW3 Awards- Silver: Best Integrated Campaign & Best Marketing EffectivenessPRCA MENA Digital Awards- 1st: Best Use of Paid Media & Best Digital Marketing Campaign

As Social Media Coordinator of MyBucks S.A. I worked on various social media operations and campaigns as well as managed teams of social media managers, and worked alongside Heads of Country, in African states, such as: South Africa, Zimbabwe, Namibia, Botswana, Swaziland, Zambia, Malawi, Kenya, Tanzania and Uganda, as well as overseas operations in India, Australia and Poland. Industries included: FinTech, Insurance, Financial apps, Short-term Finance and Banking in AfricaMy primary activities included: - Team management (management of teams of community managers in each country of operation).- Account management (management of all marketing activities for smaller business holdings in South Africa) - Paid media management; focusing primarily on sales, leads and return on investment campaigns. - Communications strategy development with the Head of Strategy and Head of Marketing (These strategies would be used in and be unique to each country of operation)- Strategic reporting, report drafting, and presentation drafting- Department financial administration (social media paid finances, invoicing and budget management)- General business administration- Content planning and strategy- Media planning and strategy- Content briefingSecondary functions: - Community management (day-to-day social media management, engagement and customer service)- Online customer service responses and processes development- Online reputation management (consulting with Public Relations agencies in development for effective public releases, and their impact on social)- Blog writing- Article search engine optimization- Social media training (conducting various training and insights sessions for the Marketing Team)- Social media guide development and process implementation (developing a new and unique process of social media management, activation and return monitoring for each country)

I owned and managed, South African Millennial online publication: www.milled.co.zaThe goal is to create insight to our users and enrich their lives. Creating content that is valuable, entertaining and remarkable. Milled is in a nutshell, was an entertainment publication, with a content focus on both music, gaming and movies, consumer technology as well as current issues we feel people like us need to know about, all the while aligning our content to be positive and adding to a solution and not a problem. Functions included:- Sourcing of media and public relations contacts and agencies- Search Engine Optimization- Event Photography- Product Photography- Copywriting (Articles and social media)- HTML 5 web-development- Social media management- Website maintenance and management- General publishing and media management- - Brand's we've worked with: - Huawei South Africa - ASUS South Africa - NuMetro - Ster Kinekor Entertainment - Microsoft South Africa - Xbox South Africa - VS Gaming - The Tazers - Boogie Central - Plug Music Agency - UIP - Times Media Films - HP South Africa (Laptops and Printers Divisions) - Mielie Pop Festival - Park Acoustics Festivals - Activation Media

My Roles as Online Marketing Manager at Black Snow Group:- Community Management- Social Media Management- Online and Social Media Content Planning- Online and Social Media Content Strategy- Social Media Copywriting- Website Blog Writing- Website Copywriting- Social Media Strategic Planning- Social Media Contextual Reporting- Social Media Analysis- Adwords Reporting- Adwords Campaign Management- Facebook Advertising Reporting- Facebook Advertising Placement- LinkedIn Advertising Reporting- LinkedIn Advertising Placement- Social Media Influencer Management- Account Administration- Account Management- Marketing and Strategic Research- New Business Proposal and Contract Writing and Development- Brand Pitching and PresentationDigitial Tools: - Sprout Social Pro - Hootsuite Pro- Microsoft Office Package- Facebook Business Manager and Advertising Platform- LinkedIn Business Manager and Advertising Platform- Google Adwords Platform- Google Analytics Platform- QuoterollerBrand's I have worked with: - Hatmed Medical Clinic- Epic ERP- SES Africa- Black Snow Group Internal Marketing- EVE- Maponya911- Gingerboy Resturant- Jolly Pepper Takeaway- Goldwell South Africa- KMS South Africa- Rent Protect- Retro Events- Albinism Society of South Africa - Temi Construction- Phishield South Africa- Express Fitness- Extramarks South Africa

Third Planet Insight is a data analytics and insights reporting consultancy. Originally a full-service digital agency, founded by Brett Magill in 2015, Third Planet specialised in mid-2017 focusing on market and data intelligence and now operates as a practical consultancy. - - My functions in Third Planet:- Community Management- Social Media Management- Online and Social Media Content Planning- Online and Social Media Content Strategy- Social Media Copywriting- Website Blog Writing- Website Copywriting- Social Media Strategic Planning- Social Media Contextual Reporting- Social Media Analysis- Supplier Management- Account Administration- Account Management- Marketing and Strategic Research- New Business Proposal and Contract Writing and DevelopmentBrands Include: - Beyond Brands - Canvas Cultique Tattoo Studio - Negative Space Lazer Cutting - Wassp! Communications - Meropa Communications - Fleishman Hillard South Africa - GREY Advertising - Rawson Properties - Sitombe Photography - Sugar Sweet Productions - ShieldSmith - Flux Trends - Surgesound - Bags of HopeBrands I've supported through consultation with other agencies: - SES Africa - Grohe Brands - Volvo Trucks South Africa - Tabasco South Africa - Consol Bottles Up - Airlink South Africa - Mercantile Bank - CTM South Africa - Lindsey Saker - Whirlpool South Africa - Philips South Africa - Microsoft South Africa - General Motors International - Dulux South Africa - REDISA - Afrasia Bank - SABSFor consult or questions on any of the above, contact me here: brettmagillme@gmail.com

Johannesburg's original Online Retailer of Locally-made Craft Beer pivoted to Johannesburg's premier online craft beer publication, aiming to be the authority in Craft Beer in South Africa!I've pivoted from being the operator and creator of an e-commerce store, to being an editor to a passionate aspect of my life, the craft beer industry in South Africa. I'm not sure where this new change will take me, but I'm sure we'll have a lot of fun along the way and make some great relationships that will build the craft beer industry in Africa further.

My Roles as Social Analyst at Cerebra (Since absorbed by Wunderman):- Social Media Data Analysis- Contextual Analysis- Reporting and UpdatesDigitial Tools: - Engager Pro - Hootsuite Pro- Microsoft Office Package- Radian 6 (Official) - Fanpage Karma- Simply MeasuredBrand's I have worked with: - Vodacom South Africa- Vodacom Sport Sponsorships

My Roles as Digital and Technology Account Administrator at FleishmanHillard South Africa:- Online Reputation Management- Community Management- Contextual Analysis - Digital Analysis - Measurement and Metrics - Business Intelligence - Social Listening- International and Local Crisis Monitoring, Analysis and ReportingDigitial Tools: - Sysomos- Sprout Social (Basic)- Social Bakers (Basic)- Radian 6 (Official)- Topsy (Since shutdown)- Crimson Hexagon- Lithium - Hootsuite Pro- Microsoft Office PackageBrand's I have worked with: - Afrasia Bank- Akzo Nobel- Alexander Forbes- Barclays South Africa- Clubmed South Africa- General Motors United States- Hogan Lovells- Intel South Africa- Life Healthcare- Microsoft South Africa- Xbox South Africa- Redisa- Philips Europe - Ricoh South Africa- SABS (South African Beauro of Standards) - SADTU (South African Democratic Teachers Union)- Sage Pastel South Africa- Shanduka Group- Strontium Technology- Tsepo Outsourcing Group- Switching House- Rand Merchant Bank (RMB) South Africa- Various Local and International Governmental Organisations and Entities

My Roles as Digital and Technology Account Administrator at FleishmanHillard South Africa: - Online Reputation Management - Community Management - Contextual Analysis - Digital Analysis - Measurement and Metrics - Business Intelligence - Social Listening.

Primark is a strategic communications consultancy agency that activates markets around brands to achieve our clients goals and create returns using various media expertise.Functions as a freelancer included: - Customer Relationship Management- Finance Management, Community Management- Sales- Networking- Campaign management- Web development consultation- Creative briefing and project planning- Social media consultation