Brian Mast work email
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Brian Mast personal email
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As a Partner and Managing Director of Client Services at 104 West Partners, I bring more than 25 years of experience in marketing, public relations, and communications to each client engagement. Possessing deep experience in the high-tech, consumer, and healthcare verticals, I hold responsibility for the daily management of the agency, building and sustaining high-value client relationships, and engaging in business development.My primary focus, though, is on clients. Why? Because I understand what clients need because I have been a client myself, running communications in-house and managing agencies at several points throughout my career. And it is this that has driven me, alongside my team, to institute certain practices and guidelines on behalf of 104 West clients. This model for client service is centered around setting the right expectations, establishing open lines of communication, and of course, delivering results. To ensure high levels of client service, I engage with clients in a mix of strategy and nitty-gritty details. Critical to scaling this level of service is working with my team members, helping them better communicate and collaborate with our clients. And I love doing this. It is highly rewarding to me to see smart people excel in their careers, come into their own, display intellectual curiosity, and show their passion for delivering great work.Some of my other specialties outside of interfacing with clients include developing media and marketing communications strategy; corporate communications; global public relations and coordination; business continuity during crises (and specifically M&A and hostile takeover situations); product PR; and career management and employee relations. At the end of the day, 104 West is in the business of standing up new companies and ideas and helping our clients stand out. We do this through communications programs that create relevant, catalytic narratives: narratives that spark a conversation in the broader market context.I would welcome the opportunity to talk with you more about your brand’s goals and see if there might be synergy between us. Please connect any time. I would love to speak with you.
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Co OwnerWaits-Mast Family CellarsSan Francisco, Ca, Us -
Partner, Managing Director, Client Services104 West Partners Mar 2016 - PresentDenver, Colorado, Us104 West Partners is a strategic communications firm that works with technology firms to create narratives that serve as a catalyst, sparking conversation in the broader market context.Serves as a leader at 104 West and holds responsibility for managing both clients and teams. Directs the development of communications strategies used by a variety of companies at diverse stages—from early-stage start up through to growth and transformation. Places a deep focus on expanding communications services and distribution models while simultaneously managing the growth of the agency and engaging in business development within the technology sector, including Silicon Valley. - Participated in strategy that enabled the agency to be named a finalist in the 2019 PR Week Awards for Outstanding Boutique Agency. -
Managing Director, Client Services104 West Partners Apr 2015 - PresentDenver, Colorado, Us -
Co OwnerWaits-Mast Family Cellars Oct 2007 - PresentLeads as co-owner of a small, San Francisco-based winery specializing in Pinot Noir production. The company focuses on single-vineyard Pinot Noir hailing from small, independent growers in Anderson Valley, Mendocino Ridge, and Mendocino County. Read more about Waits-Mast’s history, wines, and availability by visiting www.waitsmast.com. - Founded the winery in 2005 and crafted the first barrel of Pinot Noir; launched Waits-Mast Family Cellars as a small, yet focused commercial brand in 2007. - Utilizes the Mansfield-Dunne winery for wine production, located in the Bayview district of San Francisco. - Received recognition for the quality of the wines by the press, including two inclusions in the San Francisco Chronicle Top 100 Wines, a ranking in Wine & Spirits Top 100 Wines, as well as other accolades. -
Vice President, CommunicationsEhealthinsurance Mar 2010 - Mar 2015Santa Clara, California, UsTransitioned into an expanded role to manage all public relations and communications initiatives. Focused on consumer outreach, identifying B2B and B2G partnerships and licensing opportunities, issues management and compliance with government policies and regulations, corporate PR, social media strategy, and company messaging and positioning. - Served as the chief advisor for public relations and communications within the organization; operated as a trusted advisor to executive leadership. - Provided planning and strategic leadership for the development and execution of communications objectives and strategies that demonstrate thought leadership, generate awareness, and build understanding among key constituencies. - Directed a key initiative called the eHealth Price Index, which was the first tool that could measure the daily price of health insurance. -
Director Of Public RelationsEhealthinsurance Apr 2008 - Feb 2010Santa Clara, California, UsLed and oversaw public and media relations program to help grow the organization’s brand awareness and perceptions among key stakeholders. Directed public relations activities, events, and campaigns while collaborating with functional leads to craft channel-specific media plans. Ensured content was delivered within a cohesive brand story and corporate narrative. - Partnered with members of the senior leadership team to anticipate external business challenges or issues. - Recommended media and public relations solutions and addressed isses that had a broad impact on the business. -
Interim Head Of International PrYahoo!, Inc. Apr 2007 - Mar 2008Sunnyvale, Ca, UsCharged with managing global teams spanning the European Union, Asia, and emerging markets that included Southeast Asia, India, Brazil, and more. Responsible for aligning corporate communication objectives with the goals and objectives of the business. - Created international communication strategy and executed within local markets. - Participated in and coordinated regional public relations summits. - Facilitated messaging development used in global marketing strategy while retaining a regional focus. -
Senior Vice PresidentPorter Novelli Sep 1995 - Jun 2007New York, Ny, UsOversaw team focused on Internet and consumer technologies. Tasked with leading a 15-member team to drive corporate and product press relations for PeopleSoft while managing a focused business continuity communications program during its stormy hostile takeover by Oracle. Additionally led communications program for a wide range of enterprise and consumer technology companies, primarily with Hewlett-Packard. -
Account ManagerCopithorne & Bellows 1995 - 1999Us -
Communications ManagerNanao Usa Inc. 1992 - 1995
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AeMyriad Creative 1991 - 1992
Brian Mast Skills
Brian Mast Education Details
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University Of Notre DameCommunications -
National University Of Ireland, Galway, Summer Program
Frequently Asked Questions about Brian Mast
What company does Brian Mast work for?
Brian Mast works for Waits-Mast Family Cellars
What is Brian Mast's role at the current company?
Brian Mast's current role is Co Owner.
What is Brian Mast's email address?
Brian Mast's email address is br****@****est.com
What schools did Brian Mast attend?
Brian Mast attended University Of Notre Dame, National University Of Ireland, Galway, Summer Program.
What skills is Brian Mast known for?
Brian Mast has skills like Corporate Communications, Strategy, Marketing Communications, Public Relations, Social Media, Leadership, Social Media Marketing, Media Relations, Strategic Communications, Press Releases, Management, Integrated Marketing.
Who are Brian Mast's colleagues?
Brian Mast's colleagues are Shalini Sekhar.
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