Brian Mast

Brian Mast Email and Phone Number

San Francisco, CA, US
Brian Mast's Location
San Francisco, California, United States, United States
Brian Mast's Contact Details

Brian Mast personal email

About Brian Mast

As a Partner and Managing Director of Client Services at 104 West Partners, I bring more than 25 years of experience in marketing, public relations, and communications to each client engagement. Possessing deep experience in the high-tech, consumer, and healthcare verticals, I hold responsibility for the daily management of the agency, building and sustaining high-value client relationships, and engaging in business development.My primary focus, though, is on clients. Why? Because I understand what clients need because I have been a client myself, running communications in-house and managing agencies at several points throughout my career. And it is this that has driven me, alongside my team, to institute certain practices and guidelines on behalf of 104 West clients. This model for client service is centered around setting the right expectations, establishing open lines of communication, and of course, delivering results. To ensure high levels of client service, I engage with clients in a mix of strategy and nitty-gritty details. Critical to scaling this level of service is working with my team members, helping them better communicate and collaborate with our clients. And I love doing this. It is highly rewarding to me to see smart people excel in their careers, come into their own, display intellectual curiosity, and show their passion for delivering great work.Some of my other specialties outside of interfacing with clients include developing media and marketing communications strategy; corporate communications; global public relations and coordination; business continuity during crises (and specifically M&A and hostile takeover situations); product PR; and career management and employee relations. At the end of the day, 104 West is in the business of standing up new companies and ideas and helping our clients stand out. We do this through communications programs that create relevant, catalytic narratives: narratives that spark a conversation in the broader market context.I would welcome the opportunity to talk with you more about your brand’s goals and see if there might be synergy between us. Please connect any time. I would love to speak with you.

Brian Mast's Current Company Details
Waits-Mast Family Cellars

Waits-Mast Family Cellars

View
Co Owner
San Francisco, CA, US
Website:
waitsmast.com
Employees:
3
Brian Mast Work Experience Details
  • Waits-Mast Family Cellars
    Co Owner
    Waits-Mast Family Cellars
    San Francisco, Ca, Us
  • 104 West Partners
    Partner, Managing Director, Client Services
    104 West Partners Mar 2016 - Present
    Denver, Colorado, Us
    104 West Partners is a strategic communications firm that works with technology firms to create narratives that serve as a catalyst, sparking conversation in the broader market context.Serves as a leader at 104 West and holds responsibility for managing both clients and teams. Directs the development of communications strategies used by a variety of companies at diverse stages—from early-stage start up through to growth and transformation. Places a deep focus on expanding communications services and distribution models while simultaneously managing the growth of the agency and engaging in business development within the technology sector, including Silicon Valley. - Participated in strategy that enabled the agency to be named a finalist in the 2019 PR Week Awards for Outstanding Boutique Agency.
  • 104 West Partners
    Managing Director, Client Services
    104 West Partners Apr 2015 - Present
    Denver, Colorado, Us
  • Waits-Mast Family Cellars
    Co Owner
    Waits-Mast Family Cellars Oct 2007 - Present
    Leads as co-owner of a small, San Francisco-based winery specializing in Pinot Noir production. The company focuses on single-vineyard Pinot Noir hailing from small, independent growers in Anderson Valley, Mendocino Ridge, and Mendocino County. Read more about Waits-Mast’s history, wines, and availability by visiting www.waitsmast.com. - Founded the winery in 2005 and crafted the first barrel of Pinot Noir; launched Waits-Mast Family Cellars as a small, yet focused commercial brand in 2007. - Utilizes the Mansfield-Dunne winery for wine production, located in the Bayview district of San Francisco. - Received recognition for the quality of the wines by the press, including two inclusions in the San Francisco Chronicle Top 100 Wines, a ranking in Wine & Spirits Top 100 Wines, as well as other accolades.
  • Ehealthinsurance
    Vice President, Communications
    Ehealthinsurance Mar 2010 - Mar 2015
    Santa Clara, California, Us
    Transitioned into an expanded role to manage all public relations and communications initiatives. Focused on consumer outreach, identifying B2B and B2G partnerships and licensing opportunities, issues management and compliance with government policies and regulations, corporate PR, social media strategy, and company messaging and positioning. - Served as the chief advisor for public relations and communications within the organization; operated as a trusted advisor to executive leadership. - Provided planning and strategic leadership for the development and execution of communications objectives and strategies that demonstrate thought leadership, generate awareness, and build understanding among key constituencies. - Directed a key initiative called the eHealth Price Index, which was the first tool that could measure the daily price of health insurance.
  • Ehealthinsurance
    Director Of Public Relations
    Ehealthinsurance Apr 2008 - Feb 2010
    Santa Clara, California, Us
    Led and oversaw public and media relations program to help grow the organization’s brand awareness and perceptions among key stakeholders. Directed public relations activities, events, and campaigns while collaborating with functional leads to craft channel-specific media plans. Ensured content was delivered within a cohesive brand story and corporate narrative. - Partnered with members of the senior leadership team to anticipate external business challenges or issues. - Recommended media and public relations solutions and addressed isses that had a broad impact on the business.
  • Yahoo!, Inc.
    Interim Head Of International Pr
    Yahoo!, Inc. Apr 2007 - Mar 2008
    Sunnyvale, Ca, Us
    Charged with managing global teams spanning the European Union, Asia, and emerging markets that included Southeast Asia, India, Brazil, and more. Responsible for aligning corporate communication objectives with the goals and objectives of the business. - Created international communication strategy and executed within local markets. - Participated in and coordinated regional public relations summits. - Facilitated messaging development used in global marketing strategy while retaining a regional focus.
  • Porter Novelli
    Senior Vice President
    Porter Novelli Sep 1995 - Jun 2007
    New York, Ny, Us
    Oversaw team focused on Internet and consumer technologies. Tasked with leading a 15-member team to drive corporate and product press relations for PeopleSoft while managing a focused business continuity communications program during its stormy hostile takeover by Oracle. Additionally led communications program for a wide range of enterprise and consumer technology companies, primarily with Hewlett-Packard.
  • Copithorne & Bellows
    Account Manager
    Copithorne & Bellows 1995 - 1999
    Us
  • Nanao Usa Inc.
    Communications Manager
    Nanao Usa Inc. 1992 - 1995
  • Myriad Creative
    Ae
    Myriad Creative 1991 - 1992

Brian Mast Skills

Corporate Communications Strategy Marketing Communications Public Relations Social Media Leadership Social Media Marketing Media Relations Strategic Communications Press Releases Management Integrated Marketing Strategic Partnerships Internal Communications Crisis Communications B2b Marketing Online Advertising Communication Training Analyst Relations Financial Services Message Development Business To Business

Brian Mast Education Details

  • University Of Notre Dame
    University Of Notre Dame
    Communications
  • National University Of Ireland, Galway, Summer Program
    National University Of Ireland, Galway, Summer Program

Frequently Asked Questions about Brian Mast

What company does Brian Mast work for?

Brian Mast works for Waits-Mast Family Cellars

What is Brian Mast's role at the current company?

Brian Mast's current role is Co Owner.

What is Brian Mast's email address?

Brian Mast's email address is br****@****est.com

What schools did Brian Mast attend?

Brian Mast attended University Of Notre Dame, National University Of Ireland, Galway, Summer Program.

What skills is Brian Mast known for?

Brian Mast has skills like Corporate Communications, Strategy, Marketing Communications, Public Relations, Social Media, Leadership, Social Media Marketing, Media Relations, Strategic Communications, Press Releases, Management, Integrated Marketing.

Who are Brian Mast's colleagues?

Brian Mast's colleagues are Shalini Sekhar.

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