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A strategic marketing leader who transforms consumer insights into measurable business impact across retail, telecommunications, and consumer goods sectors. Known for:- Driving $221.5B in revenue through data-driven marketing strategies, achieving 34% subscriber growth- Leading omnichannel innovation across 5,300+ retail locations, securing $2M+ in partner funding- Orchestrating 400+ targeted campaigns, resulting in 46.3M customer base growth- Developing innovative retail experiences that combine consumer psychology with emerging market trendsI specialize in building strategic frameworks that connect brands with consumers through emotionally resonant experiences while delivering measurable business results through:- Brand Strategy & Innovation- Consumer Experience Design- Data-Driven Marketing- Cross-Functional Leadership- Strategic Partnership DevelopmentCurrently open to senior leadership opportunities in brand strategy, marketing innovation, and customer experience.
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Retail Marketing ManagerAt&TChicago, Il, Us -
Manager, Consumer & Marketing StrategyAt&T Nov 2020 - PresentDallas, Tx, Us- Led end-to-end development of innovative retail and digital experiences, leveraging consumer psychology principles to drive engagement and brand differentiation- Orchestrated 400+ targeted campaigns across omnichannel touchpoints, achieving 150% over-delivery on KPIs- Developed comprehensive brand frameworks and strategic partnerships, securing $2M+ in partner funding- Pioneered data-driven marketing strategies resulting in 46.3M customer base growth and 58% subscriber increase -
Chief Of StaffAt&T Jul 2016 - Nov 2020Dallas, Tx, Us- Served as a strategic advisor to C-suite executives, leading cross-functional initiatives across the multi-company portfolio- Developed and implemented employee experience programs across 9 locations, achieving a 95% satisfaction rate- Led strategic analysis and recommendations for executive decision-making, improving project delivery by 30% -
Global Project Manager, B2B Customer ExperienceAt&T Jul 2013 - Jul 2016Dallas, Tx, Us- Led customer experience transformation initiatives for Fortune 500 clients, developing innovative solutions that achieved 98% satisfaction rates while setting new standards for B2B engagement- Pioneered consumer-centric approaches in B2B marketing, translating complex technical solutions into compelling value propositions that resonated with enterprise clients- Rapidly advanced through 4 promotions based on the ability to translate consumer insights into actionable marketing strategies -
Chief Marketing OfficerNon-Profit Sector Aug 2013 - May 2020- Drove digital transformation initiatives resulting in 300% website traffic growth and 5000% social media growth- Developed and executed data-driven marketing strategies, achieving 50% increase in brand awareness- Led board-level strategic planning and performance reporting for 10K+ member organization
Brian Mayo Skills
Brian Mayo Education Details
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New York UniversityConsumer Psychology -
University Of MississippiPsychology -
New York UniversityConsumer Psychology
Frequently Asked Questions about Brian Mayo
What company does Brian Mayo work for?
Brian Mayo works for At&t
What is Brian Mayo's role at the current company?
Brian Mayo's current role is Retail Marketing Manager.
What is Brian Mayo's email address?
Brian Mayo's email address is br****@****ail.com
What schools did Brian Mayo attend?
Brian Mayo attended New York University, University Of Mississippi, New York University.
What are some of Brian Mayo's interests?
Brian Mayo has interest in Social Services, Children, Education, Science And Technology, Arts And Culture.
What skills is Brian Mayo known for?
Brian Mayo has skills like Pc And Macintosh Operating Systems, Microsoft Office, Microsoft Excel, Microsoft Word, Powerpoint, Spss, Qualtrics, Bartending, Organization, Communication Skills, Customer Service, Leadership.
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