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@tamu.edu
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11 phones found area 307, 979, 573, 760, and 619
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Billy Ray Mckim, Ph.D. is listed as Research & Strategy for Music, Media, & Entertainment at Actionable Insights Group, based in Nashville, Tennessee, United States. AeroLeads shows a work email signal at tamu.edu, phone signal with area code 307, 979, 573, 760, 619, and a matched LinkedIn profile for Billy Ray Mckim, Ph.D..
Billy Ray Mckim, Ph.D. previously worked as Director of Research and Strategy at Actionable Insights Group and Country Radio Seminar - Agenda Committee at Country Radio Seminar. Billy Ray Mckim, Ph.D. holds Ph.D., Audience And Communications Research Methods from Texas A&M University.
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Drawing on nearly 20 years of experience across the music, entertainment, and broadcasting industries, coupled with a solid academic background in communications and journalism, I leverage expansive industry knowledge, deep data analysis skills, and audience research to deliver actionable insights that drive music strategy. As the Director of Research and Strategy at Actionable Insights Group, I collaborate with record labels, radio broadcasters, artist management, and live music venues to enhance their marketing, audience activation, and creative development.Each day, I blend the arts and sciences of the music industry to guide strategic decisions and foster industry-wide collaborations. With a foundation in major-market radio and advanced degrees in audience and communications research, I offer a unique perspective enriched by active participation in key industry associations. I use diverse data sources from radio, streaming, music charts, and social media, applying advanced analytics and machine learning techniques in multiple coding languages (R, Python, and SQL) to identify trends, uncover opportunities, and predict shifts in music consumption.This comprehensive approach ensures that I provide my clients with insights that resonate with today’s audiences and position them to thrive in the dynamic music industry landscape.Before founding Actionable Insights Group in 2020, I worked in major-market radio, operated a market research group, and was a tenured professor at Texas A&M University. During my academic career, I founded Texas A&M’s radio broadcasting program, developed curriculum, conducted extensive research to understand audience behavior and media consumption, and served on the Nielsen Advisory Group. My experience in teaching, research design, and advisory roles has enriched my ability to provide strategic insights and foster industry-wide collaborations.
Listed skills include Higher Education, Research, Student Development, Public Speaking, and 64 others.
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Nashville, Tennessee, United States
Using diverse data sources such as radio, streaming, music charts, and social media, I craft insights for campaign strategies, marketing segmentation, and creative development. Leveraging tools like Music Connect, Mediabase, and Chartmetric alongside deep industry knowledge and fan insights ensures comprehensive market insights for record labels.
College Station, Texas
As a tenured associate professor at a flagship university, my appointment included teaching, research, and outreach.While at Texas A&M University, I established the radio broadcasting program and created a media research group to provide students with real-world experiences to work with industry experts and maintain strong ties with industry.Teaching:I.
College Station, Texas
I spearheaded multidisciplinary teams executing comprehensive media research to elevate campaign strategies, focusing on optimizing direct mail, email marketing, CRM, and lifecycle marketing initiatives. This included leveraging loyalty/rewards programs, targeted cohort analysis, and conversion optimization to refine engagement strategies across digital.
Tucson, Arizona
Center for Improving Methods for Quantitative Policy Research
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Billy Ray Mckim, Ph.D. works for Actionable Insights Group.
Billy Ray Mckim, Ph.D. is listed as Research & Strategy for Music, Media, & Entertainment at Actionable Insights Group.
AeroLeads has found 1 work email signal at @tamu.edu for Billy Ray Mckim, Ph.D. at Actionable Insights Group.
AeroLeads has found 11 phone signal(s) with area code 307, 979, 573, 760, 619 for Billy Ray Mckim, Ph.D. at Actionable Insights Group.
Billy Ray Mckim, Ph.D. is based in Nashville, Tennessee, United States while working with Actionable Insights Group.
Billy Ray Mckim, Ph.D. has worked for Actionable Insights Group, Country Radio Seminar, Texas A&M University, Wera 1010 - Multistate Committee For Improvement Of Survey Research Methods, and United States Marine Corps.
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Billy Ray Mckim, Ph.D. holds Ph.D., Audience And Communications Research Methods from Texas A&M University.
Billy Ray Mckim, Ph.D. is listed with skills including Higher Education, Research, Student Development, Public Speaking, University Teaching, Adult Education, Student Affairs, and Editing.
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