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Strategy, Sales & Marketing Executive (MBA, Georgetown; BS Business, Bucknell University)Experienced high-performing business leader with the proven ability to develop emerging growth businesses & segments, manage product P&Ls & strategic client relationships and lead strategic initiatives & cross-functional teams with market leading private growth & Fortune 500 companies. Summary of Qualifications: • 22 years total, 18 years in Payments (Credit, Debit, Prepaid, Acceptance) / Retail Banking • Blue Chip company experience at Visa, American Express, Bank of America, General Mills• Emerging Start Up & VC Backed Private Growth Company Experience - NetSpend, Achieve Financial Services, IGN Entertainment / Snowball.com • Held a combination of strategy, sales, marketing and operations executive positions • Growth Segment Leadership – Affluent, Underbanked, Millennials, Multicultural, Small Business • Cross Channel Integrated Marketing Experience • Strategic Partnership Management - Chase, BofA, Amazon, United, Southwest, Disney, Marriott • Managed direct teams of up to 15 plus strategic initiative teams & business support • Consistently outperformed goals, recognized, awarded and developed
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Vp, Head Of U.S. Platform Services Vertical Merchant SalesVisa Apr 2024 - PresentFoster City, California, Us -
Vice President - Head Of Airline And Entertainment Merchant Strategic PartnershipsVisa Nov 2021 - Apr 2024Foster City, California, Us -
Vice President, Enterprise Travel PartnershipsVisa Jun 2017 - Nov 2021Foster City, California, Us -
Senior Business Leader, Head Of Retail Cobrand Partnerships Business DevelopmentVisa Jan 2015 - Jun 2017Foster City, California, UsHead of retail co-brand partnership development -
Senior Account Executive, Bank Of America Consumer Debit & Small BusinessVisa Jul 2013 - Jan 2015Foster City, California, UsGeneral Sales Manager for Visa's Bank of America Small Business and Consumer Debit business which is Visa's largest global Debit portfolio. -
Senior Account Executive, Chase Card Services Consumer Credit & CobrandVisa Sep 2011 - Jul 2013Foster City, California, UsGeneral Sales Manager for Visa's Chase Card Services Consumer Credit and Cobrand business which is Visa's largest global Credit portfolio. -
Chief Marketing OfficerAchievecard Jun 2011 - Sep 2011Led short & long term strategic planning, product repositioning and marketing optimization initiatives for top 10 U.S. GPR prepaid debit card company which led to raising $12.5M in capital from 16 investors in March 2012 to enhance the product, accelerate new account growth and revenue. The new direct marketing strategies implemented resulted in 30% lift in new account acquisitions performance changing business economics and growth trajectory.
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Vp, Head Of MarketingNetspend Corporation Apr 2009 - Jun 2011Austin, Texas, UsHead of Partner Marketing for leading U.S. GPR Prepaid Debit Card company. Grew revenues from $200M in 2009 to nearly $300M in 2011. Rebuilt the Marketing department increasing marketing efficiency and effectiveness which contributed to a successful IPO in 2010 and acquisition in 2013 for $1.4B. -
Svp, Consumer Credit Card Marketing Strategy ExecutiveBank Of America Jul 2007 - Apr 2009Charlotte, Nc, Us -
Svp, Small Business Marketing ExecutiveBank Of America Dec 2006 - Jul 2007Charlotte, Nc, Us -
Svp, Global Advertising Planning & Operations ExecutiveBank Of America Nov 2005 - Nov 2006Charlotte, Nc, Us -
Vp, Small Business Rewards Product MarketingBank Of America Aug 2004 - Nov 2005Charlotte, Nc, Us -
Senior Industry Development Manager - Travel & Entertainment Strategic Relationships GroupAmerican Express May 2001 - Sep 2004New York, Ny, UsOwned and managed the “Meetings, Weddings & Events” emerging card acceptance corporate strategic growth initiative. Developed and implemented a cross-segment penetration strategy & value proposition to increase hotel merchant card acceptance and Consumer, Small Business and Corporate usage of the American Express card. Achieved 137% of card charge volume growth goal contributing $5M+ in incremental pre-tax income. -
Director, Inside SalesIgn Entertainment Feb 2000 - Jul 2000Los Angeles, UsLed the advertising Internal Sales team identifying potential advertising customers and strategic partners for the nation’s 24th most visited web property network (2/02 Media Metrix) focused on reaching the teen / young adult demographic. Generated incremental sales and ad revenue critical to profitability and the March 2000 IPO valuation. -
Business Team LeaderGeneral Mills Jun 1998 - Jan 2000Minneapolis, Minnesota, Us
Brad Mclaughlin Skills
Brad Mclaughlin Education Details
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Georgetown University Mcdonough School Of BusinessBusiness Administration And Management -
Nyu Stern School Of BusinessExecutive Education - Disruptive Leadership -
Columbia Business SchoolExecutive Education - Digital Marketing Strategy -
Bucknell UniversityBusiness Administration And Management -
Duke University - The Fuqua School Of BusinessExecutive Education - Business Management Program -
University Of Virginia Darden School Of BusinessLeading Mindfully Through Crisis -
University Of North Carolina At Chapel HillKenan-Flagler Executive Education - Simplifying Complexity For Growth -
Cornell UniversityFintech -
InseadIgnite Executive Leadership Program
Frequently Asked Questions about Brad Mclaughlin
What company does Brad Mclaughlin work for?
Brad Mclaughlin works for Visa
What is Brad Mclaughlin's role at the current company?
Brad Mclaughlin's current role is Vice President - Visa.
What is Brad Mclaughlin's email address?
Brad Mclaughlin's email address is wb****@****own.edu
What is Brad Mclaughlin's direct phone number?
Brad Mclaughlin's direct phone number is +170466*****
What schools did Brad Mclaughlin attend?
Brad Mclaughlin attended Georgetown University Mcdonough School Of Business, Nyu Stern School Of Business, Columbia Business School, Bucknell University, Duke University - The Fuqua School Of Business, University Of Virginia Darden School Of Business, University Of North Carolina At Chapel Hill, Cornell University, Insead.
What are some of Brad Mclaughlin's interests?
Brad Mclaughlin has interest in Family, Sports, Travel, Aviation.
What skills is Brad Mclaughlin known for?
Brad Mclaughlin has skills like Marketing Management, Multi Channel Marketing, Marketing Communications, Crm, Electronic Payments, Marketing, New Business Development, Business Strategy, Strategic Planning, Payments, Strategy, Direct Marketing.
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