Broc D. Martin Email & Phone Number

Atlanta, Ga, Us

Marietta, Ga, Us

I manage the Marketing & Communications (MARCOM) team, overseeing insights-driven strategies aimed at promoting business growth across both consumer and professional product categories, as well as communicating our brand and partnership value to clients and beyond.

Marietta, Ga, Us

Marietta, Ga, Us

• Lead cross-functional teams on insights-driven activation strategies supporting multiple CPG and I&I industry clients• Manage development of extensive CPG category reports to drive core business segments; Revenue +8% YOY in 2022• Promote enhanced Sales and Marketing synergies to maximize knowledge share and target pivotal growth areas• Head monthly “Market Watch” interdepartmental sessions on industry news, brand launch activity, and evolving trends• Future Leaders Vice Chair of the American Cleaning Institute (ACI), forging next-gen industry change and relevancy• In 2020, produced critical, quick-turn resources targeting B2B COVID-19 sales, boosting category gains 25-2,700% YOY

Marietta, Ga, Us

• Create and deliver client presentations to support brand objectives and identify white space opportunities• Design and execute rolling consumer insight surveys focused on shopper attitudes, preferences, and product/service usage• Copywriter/editor for marketing collateral, including authoring articles for industry-affiliated publications and social media [See Accomplishments Section]• Lead bi-weekly “In the Know” Marketing team meetings, sharing best-in-class creative practices, trends, and inspirations• Vet and manage a range of research vendor relationships such as Mintel, Fashion Snoops, WGSN, and Pollfish• Identify emerging trends across fragrance and flavor landscapes including trade show, specialty, and culinary realms• QC outbound marketing collateral, ensuring accuracy and brand alignment across associated deliverables and touchpoints• Established partnership with SCAD Atlanta on Fragrance & Flavor industry education and careers

Dallas, Tx, Us

• Pioneered key studies producing $1M+ annual cost-savings and improving shopper and employee retail experiences• Partnered with Advertising, Operations, and Merchandising on 80M+ print, digital, and POP solutions for 5,500+ stores• Actualized untapped research potential within existing field communication resources, augmenting personnel feedback• Project managed complex, multifaceted retail campaigns for complete seasonal resets and iconic OEM product launches• Negotiated budget and timing implications for both national and local projects, securing funding and mitigating costs

Marietta, Ga, Us

• Researched competitive landscape for a variety of marketplace categories, tracking news, trends, and brand activity• Managed 400+ department projects yearly, delegating workflow, status updates, and ensuring successful execution• Think tank facilitator supporting project initiatives, identifying viable and strategic opportunities for client brands• Graphic designed marketing and sales collateral for client presentations, aiding content strategy and final deliverables

• Managed Patron and Corporate Sponsor relationships, retention, and growth plans in support of charity’s annual donation to Beneficiaries AID Atlanta and Jerusalem House; record-breaking $250,000 donated in 2012 • Created strategic marketing campaigns to promote organization and its mission, including email blasts to donors, social media announcements, community networking, targeted collateral, event signage, and website development• Collaborated with Board of Directors to plan and execute a variety of fund-raising initiatives, including six large-scale events each year• Directed a Host Committee of volunteers to drive successful incremental growth, securing both monetary and in-kind giving donations

Master Of Business Administration - Mba

Ba, Spanish Language & Literature