Broc D. Martin

Broc D. Martin Email and Phone Number

Executive Director, Strategic Growth and Development @ Arylessence
Atlanta, GA, US
Broc D. Martin's Location
Atlanta, Georgia, United States, United States
Broc D. Martin's Contact Details
About Broc D. Martin

Hello! I’m a highly motivated, solutions-driven professional with over 15 years' experience in strategic storytelling, leveraging trend and consumer insights, market intelligence, and custom research to fuel successful brand and retail innovation.Let's connect! Email: brocdmartin@gmail.comSKILLS: Knowledge Management | Project Management | Communication | Leadership | Strategic Brand Development | Data Analysis | Shopper Marketing | Consumer Insights | IRI Sales Data | Nielsen | Cross-Functional Collaborator | Retail POP & Display Strategy | Product Ideation & Innovation | Trend Forecasting | Competitive Analysis | Local Market Initiatives | Trade Show Reviews | Copywriting | Mentorship | Research Software (e.g. Qualtrics, Pollfish) | Graphic Design | Adobe Creative Suite (e.g. InDesign, PhotoShop) | G-Suite (e.g. Google Slides, Google Docs, Google Forms) | Microsoft Office (e.g. Excel, Word)CPG + I&I INDUSTRY EXPERIENCE:Air Care | Home Fragrance | Food & Beverage | Hard Surface Care | Household Cleaning | Laundry & Fabric Care | Personal Care | Liquid Hand Soap | Beauty | Pet Care | Natural Products | Multi-Cultural Hair Care

Broc D. Martin's Current Company Details
Arylessence

Arylessence

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Executive Director, Strategic Growth and Development
Atlanta, GA, US
Website:
arylessence.com
Employees:
104
Broc D. Martin Work Experience Details
  • Arylessence
    Executive Director, Strategic Growth And Development
    Arylessence
    Atlanta, Ga, Us
    View
  • Arylessence
    Executive Director, Strategic Growth & Development
    Arylessence Apr 2024 - Present
    Marietta, Ga, Us
    I manage the Marketing & Communications (MARCOM) team, overseeing insights-driven strategies aimed at promoting business growth across both consumer and professional product categories, as well as communicating our brand and partnership value to clients and beyond.
    View
  • Arylessence
    Director Of Business Insights
    Arylessence Jun 2023 - Apr 2024
    Marietta, Ga, Us
    View
  • Arylessence
    Director Of Market Research & Insights
    Arylessence May 2020 - Jun 2023
    Marietta, Ga, Us
    • Lead cross-functional teams on insights-driven activation strategies supporting multiple CPG and I&I industry clients• Manage development of extensive CPG category reports to drive core business segments; Revenue +8% YOY in 2022• Promote enhanced Sales and Marketing synergies to maximize knowledge share and target pivotal growth areas• Head monthly “Market Watch” interdepartmental sessions on industry news, brand launch activity, and evolving trends• Future Leaders Vice Chair of the American Cleaning Institute (ACI), forging next-gen industry change and relevancy• In 2020, produced critical, quick-turn resources targeting B2B COVID-19 sales, boosting category gains 25-2,700% YOY
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  • Arylessence
    Sr. Market Research & Insights Manager
    Arylessence May 2018 - Apr 2020
    Marietta, Ga, Us
    • Create and deliver client presentations to support brand objectives and identify white space opportunities• Design and execute rolling consumer insight surveys focused on shopper attitudes, preferences, and product/service usage• Copywriter/editor for marketing collateral, including authoring articles for industry-affiliated publications and social media [See Accomplishments Section]• Lead bi-weekly “In the Know” Marketing team meetings, sharing best-in-class creative practices, trends, and inspirations• Vet and manage a range of research vendor relationships such as Mintel, Fashion Snoops, WGSN, and Pollfish• Identify emerging trends across fragrance and flavor landscapes including trade show, specialty, and culinary realms• QC outbound marketing collateral, ensuring accuracy and brand alignment across associated deliverables and touchpoints• Established partnership with SCAD Atlanta on Fragrance & Flavor industry education and careers
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  • At&T
    Sr. Marketing Manager, Retail
    At&T May 2014 - Jan 2018
    Dallas, Tx, Us
    • Pioneered key studies producing $1M+ annual cost-savings and improving shopper and employee retail experiences• Partnered with Advertising, Operations, and Merchandising on 80M+ print, digital, and POP solutions for 5,500+ stores• Actualized untapped research potential within existing field communication resources, augmenting personnel feedback• Project managed complex, multifaceted retail campaigns for complete seasonal resets and iconic OEM product launches• Negotiated budget and timing implications for both national and local projects, securing funding and mitigating costs
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  • Arylessence, Inc
    Sr. Marketing Specialist -- Category Insights & Development
    Arylessence, Inc Feb 2007 - May 2014
    Marietta, Ga, Us
    • Researched competitive landscape for a variety of marketplace categories, tracking news, trends, and brand activity• Managed 400+ department projects yearly, delegating workflow, status updates, and ensuring successful execution• Think tank facilitator supporting project initiatives, identifying viable and strategic opportunities for client brands• Graphic designed marketing and sales collateral for client presentations, aiding content strategy and final deliverables
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  • Joining Hearts, Inc.
    Director Of Development -- All-Volunteer Non-Profit
    Joining Hearts, Inc. Oct 2011 - Sep 2013
    • Managed Patron and Corporate Sponsor relationships, retention, and growth plans in support of charity’s annual donation to Beneficiaries AID Atlanta and Jerusalem House; record-breaking $250,000 donated in 2012 • Created strategic marketing campaigns to promote organization and its mission, including email blasts to donors, social media announcements, community networking, targeted collateral, event signage, and website development• Collaborated with Board of Directors to plan and execute a variety of fund-raising initiatives, including six large-scale events each year• Directed a Host Committee of volunteers to drive successful incremental growth, securing both monetary and in-kind giving donations
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Broc D. Martin Skills

Marketing Marketing Strategy Product Development Social Media Competitive Analysis Sales New Business Development Email Marketing Market Research Project Management Strategic Planning Microsoft Office Consumer Products Graphic Design Fundraising Customer Service Management Adobe Creative Suite Leadership Adobe Cs Consumer And Marketplace Trends Shopper Marketing

Broc D. Martin Education Details

  • University Of Georgia - Terry College Of Business
    University Of Georgia - Terry College Of Business
    Master Of Business Administration - Mba
  • Transylvania University
    Transylvania University
    Spanish Language & Literature

Frequently Asked Questions about Broc D. Martin

What company does Broc D. Martin work for?

Broc D. Martin works for Arylessence

What is Broc D. Martin's role at the current company?

Broc D. Martin's current role is Executive Director, Strategic Growth and Development.

What is Broc D. Martin's email address?

Broc D. Martin's email address is dk****@****hoo.com

What is Broc D. Martin's direct phone number?

Broc D. Martin's direct phone number is +185953*****

What schools did Broc D. Martin attend?

Broc D. Martin attended University Of Georgia - Terry College Of Business, Transylvania University.

What are some of Broc D. Martin's interests?

Broc D. Martin has interest in Professional Networking, Volunteering, Travel, Social Media, Photography, News, Graphic Design.

What skills is Broc D. Martin known for?

Broc D. Martin has skills like Marketing, Marketing Strategy, Product Development, Social Media, Competitive Analysis, Sales, New Business Development, Email Marketing, Market Research, Project Management, Strategic Planning, Microsoft Office.

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