Brochearoe Fabian Email & Phone Number

Creating exciting sales opportunities for independent bookstores to connect with books published by Sourcebooks, including author events, preorder campaigns, channel exclusive sales programs, and specialized marketing mailings. Representing Sourcebooks at publishing industry events and increasing sales opportunities with the independent bookstore channel via seasonal book marketing and promotional plans.

Creating exciting sales opportunities for independent bookstores to connect with books published by Sourcebooks, including author events, preorder campaigns, channel exclusive sales programs, and specialized marketing mailings. Representing Sourcebooks at publishing industry events and increasing sales opportunities with the independent bookstore channel via seasonal book marketing and promotional plans.

Creating exciting opportunities for independent bookstores to connect with books published by Sourcebooks, including author events, preorder campaigns, and specialized marketing mailings. Representing Sourcebooks at publishing industry events and increasing sales opportunities with the independent bookstore channel via increased seasonal book marketing and promotional plans.

Beaver Dam, Wi

A location-independent, independent bookstore operating online, selling physical new and used books, audiobooks, and e-books online and holding virtual book clubs and author events.

I provide services including, but not limited to, these areas: book reviewing, business strategy development, communications, content writing, copy editing, DEI development, e-commerce management, graphic design, marketing, publicity, sensitivity reading, UX design, and web design.Current clients include: Chronicle Books, Handseller, Little Passports, Publishers Weekly, Shelf Awareness, Triangle Style MagazineFormer clients included The Craft Factory (children's drop-in craft studio), Dog LoCo Rescue (dog rescue), Derby City Flavor (company making organic liquids for e-cigarettes), Kate Boyer (author), Summa Academy (independent K-8 school), Red Castle Games (game shop), Cupcake Girls (provides community resources in the sex industry), Fern Hill Pottery (potters), Inscribe Inc. (writing & reading educators), Vitalia (naturopath/holistic health professionals clinic), and Zaatar (Lebanese restaurant).

Remote

Editorial Director & Talent Manager for the Room to Read Peace & Equality Book Collection, a United States-based project working with diverse creatives for a series of 10 digital picture books on the themes of peace & equality.

Portland, Oregon Area

Managed strategic communications - newsletters, presentations, publicity, and social media - for a nonpartisan political action coalition that passed a May 2020 ballot that secured $25M in revenue annually to end homelessness in the Portland Metro region.

Middleton, Wi

Assistant Store Manager role in a fast-paced corporate retail environment, managing 20+ staff, executing company sales goals, merchandising initiatives, and customer service standards.

Worked with the lead designer to strategize and conceptualize the new proprietary e-commerce marketing communications platform provided by HandSeller; mocked up front-end design and step-by-step processes, including providing design briefs and technical direction for the back-end development team based in India.

Project manager for a multi-tiered, revenue-producing, nationwide event series of one-day outdoor recreation focused festivals in 6-9 markets across the US, including contributing to marketing design, content creation, and publicity across multiple channels; sourcing/negotiating local exhibitor vendor partnerships, activities programming, and logistics; and day-of on-site execution.

Raleigh, North Carolina

- Increased communications with media outlets and local businesses while growing customer newsletter subscriptions by 10% over 6 months. - Part of e-commerce team, managing product upload and customer order processing. - Planned/executed store events; wrote all ad copy for store events, wrote copy and creative pieces for all printed advertising, redesigned print and digital events advertising.

Christchurch, New Zealand

- Key point-of-contact for over 20 study abroad programs in four countries catering to 17 American universities; traveled to each university for on-site enrollment marketing efforts, including in-classroom presentations and creating/disseminating marketing materials; exceeded marketing goals for all study abroad programs; generated new program leads - Spearheaded the organization rebranding, website redesign, and improved UX development on the primary website and for six subsidiary program websites - Developed the 2016 "Walk a Mile" Photo Contest campaign, garnering the most submissions and social media attention in AUIP's history; ran all social media accounts

Auckland, New Zealand

- Conducted initial phone interviews with prospective hotel employees - Provided customer service support to corporate travel accounts - Organized databases of client information

Portland, Oregon Area

A neighborhood independent bookstore since 1978, Annie Bloom's Books carries a broad range of new (not used) books across many genres. I worked part-time hand-selling books, facilitating author events, and running the Facebook account.

Princeton, New Jersey

Created and taught my own curriculum for a Creative Writing Class and a Contemporary Literature class for 6-8th grade students in Hun's Summer Enrichment Program.

Portland, Oregon Area

- Branded and executed the statewide marketing campaign to successfully pass Oregon's securities investment crowdfunding law in January 2015 - Ran three statewide digital marketing campaigns resulting in the first successful investment crowdfundings of independently-owned businesses - Managed one regional conference and the first statewide conference on securities crowdfunding, including logistics, execution, and publicity, earning local, regional, and national press coverage including Portland Business Journal, Forbes, and NPR radio - Assisted with the UX development of the HatchtheFuture.org website redesign

Portland, Oregon Area

Worked on national book release campaigns, wrote and submitted press releases, fielded media inquiries, and set up author event tours for an independent book publicist.

Harvard Square, Cambridge, Ma

Oversaw marketing/publicity efforts including press releases, social media, and store blog; gave UX design feedback on original website design as part of the Web Team; managed store on-site and off-site events; purchased all book/toy store inventory.

Conducted market research to create sales plans for all titles; managed e-commerce site; created seasonal print (magazine) and digital (newsletter/website) ads.

Editorial Intern for the Children's Division of Houghton Mifflin, working for Margaret Raymo, Kate O'Sullivan, Erica Zappy, and Ann Rider. Read solicited manuscripts and slush, wrote reader reports, flap, cover, and catalogue copy, worked in the PSS database.

Managed the children's department of an independent bookstore: - Ordered all department product, increasing sales by 30% over 3 years - Managed all department events in-store and off-site, including bookfairs and author events - Built initial department web pages (html) and designed/wrote monthly newsletter (Publisher) - handselling; merchandising; blogging; customer service

- Executed in-store and offsite bookfairs, including a 2-state, 3-day, 11-store bookfair fundraiser that raised $60k for public radio and television stations - Grew business-to-business corporate sales accounts with local businesses - Created monthly public-facing store newsletter - Handsold on sales floor

Amherst, Ma

- Created the database for the Barbara Elleman Research Library (BERL) - Facilitated museum events, including twice-weekly storytimes and museum-wide illustrator events.

Mfa, Writing Literature For Children

Bachelor'S Degree, Anthropology