Brock Andersen Email & Phone Number

California, United States

San Francisco, Ca, Us

+ Utilizes advanced technical knowledge of fit, materials, patterns, & construction while playing a key role in every aspect of the EVERLANE product creation process - bringing sustainable, fashionable Apparel to life with innovation, sustainability, quality, cost, performance, efficiencies, & on-time delivery at top of mind.+ Drives seasonal & day-to-day Product Development, Sourcing, Operations, & bulk Production systems & processes while consistently looking for areas to improve.+ Closely collaborates with all cross-functional teams & bridges the gaps in the Product Creation process with Design, Merchandising, Planning, Technical Design, Quality, Sourcing, & Logistics.+ Maintains an obsessive eye for detail with a passion for best-in-class quality while creating/maintaining BOM’s, Proto deliveries, PLM / system inputs, cost negotiations, & sample approvals; communicates daily with domestic & overseas factory partners, vendors, & suppliers.+ Successful at delivering significant improvements in margins (IMU's) in multiple key categories.

San Francisco, Ca, Us

+ Involved in every aspect of the product creation process bringing sustainable Knit Apparel to life & delivering to the consumer with quality, innovation, accuracy, timing, & cost top of mind.+ Drives day-to-day development & production processes & closely collaborates with all cross-functional teams -- Design, Raw Materials, Merchandising, Planning, Technical Design, Quality Assurance & Logistics.+ Maintains obsessive eye for detail with a passion for delivering best-in-class quality while building BOM’s, PO’s, sample & material approvals, PLM input, & cost negotiations; communicates daily with overseas vendors & suppliers.+ Creates & facilitates best possible outcomes to problems & challenges that arise in all life stages of development & production.+ Utilizes strong negotiation & planning skills to achieve efficient factory capacities, effective production & delivery timelines, & receive best pricing.

San Francisco Bay Area, California, Us

+ Lead in expanding & contributing to the Circular Fashion Economy by discovering & identifying both new & vintage product to be listed for re-sale online. + Responsible for achieving & exceeding eCommerce sales goals for the Apparel, Footwear, & Accessories categories.+ Managed all digital activities required to merchandise Fashion products direct-to-consumer / online.

San Francisco, California, Us

+ Managed dynamic Graphic Tops businesses: Seasonal In-line, SMU, & Speed-to-Market programs.+ Coached & Inspired Product Development teams for optimal performance & growth – 4 Direct Reports.+ Managed & Owned execution of all sourcing, costing, & product development activities from from Concept Brief to bulk production Buy-Ready according to critical dates & product specifications.+ Delivered premium proto-types & samples in correct silhouettes, materials, graphic elements, finish/wash with sustainability & product performance in line with supply chain strategies, cost & quality targets.+ Led strong cross-functional partnerships with Merchandising, Design, Planning, Supply Mgmt, etc.+ Managed all Go-to-Market Calendar activities & drives accountabilities across all phases of development.+ Created & Supported execution of product Sourcing strategies & manages key vendor relationships.+ Worked closely with 6 in-country Supply Mgmt teams & 10 key global factory partners in 8 countries.+ Led seasonal cost negotiations to align with aggressive growth, costs reductions, & margin targets.+ Men’s & Women’s Bi-Seasonal – 1,000+ SKU’s / $550M Rev / 17.5M Units / ~70% Margins.

Us

+ Owned product creation process & strategies for exciting, profitable, margin-rich product assortments.+ YoY Growth - 2017--$93M → 2018--$116M (+$23M/+24%) → 2019--$136M (+$20M/+18%).+ Established the Product Line Management role, function, & accountabilities for the brand.+ Managed & Enabled a strong & talented team of Global Designers & Global Product Developers.+ Launched new categories, product lines, partnerships, & collaborations that were pivotal in achieving 20%+ YoY growth while also increasing product margins by 10+ points in the first year.+ Revamped the Printables & SMU groups to become an efficient cash-flow & volume-driving category as well as an impactful vehicle to tell head-to-toe stories & give valuable support to other product categories.+ Cultivated relations with major leagues & other partners - NBA, MLB, NFL, Jordan Brand, Kobe Inc.+ Sourced, developed, & launched Women’s Licensed Apparel & Printables line with strong initial sell-ins & bookings.

Us

+ Established the PLM role & function for the brand while managing & enabling a strong & talented team of Designers & Product Developers as well as working hand-in-hand with key cross-functional partners throughout the company & across the globe.+ Owned product creation process & strategies for exciting, profitable, margin-rich product assortments from concept to delivery.+ Initiated & launched new categories, product lines, partnerships, & collaborations.

Baltimore, Maryland, Us

+ Leader in establishing the initial Merchandising functions, roles, & accountabilities for the company.+ Responsible for Outdoor Apparel, Footwear, & Accs categories for all genders across all sales channels. + Achieved $276M Revenue with +20% YoY Growth in SP17 despite challenging marketplace & headwinds. + Led in constructing & improving an effective & efficient Go-To-Market process for the brand.+ Owned seasonal business plans across Outdoor & Action Sports Specialty, Sporting Goods, Department Stores, & Mall channels focusing on strategic initiatives, revenue growth targets, local market trends, style/SKU efficiencies, demand, forecasts, current inventory levels, segmentation/differentiation, & distribution.+ Developed seasonal Outdoor Apparel, Footwear, & Accessory line architectures, assortments, & merchandising plans for key accounts as well as independent sales rep teams.+ Collaborated with & obtained buy-in from Global & Regional Product teams as well as Global & Regional Merchandising, Marketing, Planning, Sales Leadership, & key account Retail Buying partners.+ Analyzed & clearly communicated sales history, market trends, market headwinds, consumer insights & behaviors, special account requirements or requests, competition, product mix, pricing strategies & promos, & new or missed whitespace opportunities.+ Created plans & assortments that stimulated brand awareness & loyalty along with creating product demand to drive sales & growth to meet & exceed seasonal/yearly revenue & margin targets.+ Helped guide seasonal Visual Merchandising, Space Planning, & Account Marketing strategies.+ Led key account meetings, attended trade shows & made regular market visits to build relationships, research trends/markets, & gain insights to maintain a finger on the pulse of cool & innovation.+ Created powerful processes & presentations to promote & facilitate positive change.

Glendale, California, Us

+ Managed Men’s & Boy’s Apparel, Bags, Accessories, & Footwear licensed product businesses.+ Consistently met & exceeded quarterly revenue targets & growth goals.+ Developed & implemented business plans by category, channel, account, licensee, partner brand, & Intellectual Property.+ Owned cost evaluations for promotional, marketing, research, & creative expenditures.+ Analyzed & evaluated retail sell-through & quarterly projections to ensure hitting all budgets & forecasts.+ Took the lead on key Licensing Partnerships and Collaborations such as: Vans, Stance, & NEFF.

Huntington Beach, California, Us

+ Led product briefing, design, & development process, including: creation of Line Architecture & Framework, Line Plans, Sourcing Strategy, Cost Negotiations, & Sampling to execute seasonal strategies that achieve brand vision & hit revenue/margin targets for Knits, T-shirts, & Printables categories.+ Responsible for $44M/year Printables & Knits business with 10% growth & 55%+ Margins.+ Collaborated seamlessly with Design, Sales, Retail/DTC, Marketing, SMU, & Production departments to manage the direction, sourcing, & construction of each style to maximize quality, cost, margins, & delivery.+ Analyzed trends, past sales, consumer & key account feedback to gain & maintain market advantage. Constructed seasonal assortments & margin reports to ensure maximum style / SKU productivity.+ Built & Maintained tech packs/BOMs; lead fit sessions & directed Tech Design teams; created product briefs & made them a reality; designed & developed label, hang tag, & trims packages.+ Cultivated crucial relationships with domestic & overseas factory partners; diversified factory/source base+ Led complete overhaul of T-shirt Programs with new Yarns, Material/Fabric, Fit, Construction, & Finish.+ Created Organic Cotton, Transitional Cotton, Recycled Poly, & other Sustainable Goods programs.

Beaverton, Or, Us

+ Planned, Merchandised, Sourced, & Developed Local-for-Local (domestic) seasonal category assortments aligning Apparel, Footwear, & Accessories for Action Sports, NIKE Sportswear, Basketball, Men’s & Women’s Training, Running, Young Athletes, Nike Factory Stores, Footlocker, & Sneakers+ programs.+ Aligned local market needs to Regional & Global initiatives, targets, & strategies for over 50 territories.+ Accelerated fiscal revenue growth through more efficient creation & lean manufacturing execution of locally sourced & re-developed Regional styles not represented in the Global assortments.+ Created Product Creation processes for Quick-Turn Tees, NIKE Factory Store, & Footlocker programs.+ Recognized organizational gap & covered key role of Action Sports FW & APP Category Manager.+ Sought & initiated up-to-date & innovative ways for factories to create & manufacture the most high-quality & sustainable products with the end goal of becoming close-looped.

Beaverton, Or, Us

+ Owned & Lead the development of licensed Performance & Technical Apparel & Accessories, including: Outerwear, On-field & Fanwear Jerseys, Practice Gear, T-shirts, Bags & Backpacks for major licensors – NCAA Football, NFL, USA & Canada Hockey, NCAA Lacrosse, USA Olympics, & Major League Baseball.+ Guided & Educated the Design & Merchant partners on achievable product qualities & techniques from a margin & profitability perspective as well as a factory capability/capacity standpoint.+ Created, re-aligned, & improved GTM Product Creation Calendar for the Licensed Team Apparel Group.+ Completed all Project Craft coursework - designed to elevate classic & modern Apparel craftsmanship.+ Had active & significant role on the “Nike Better World” Employee Communication Committee.

Huntington Beach, California, Us

+ Managed entire product lifecycle, including: market research, concepts, seasonal line plan, product briefs, product development, specs, construction & fit, lab dips, prototypes, samples, & bulk production.+ Teamed with vendors to source state-of-the-art fabrics, materials, embellishments, trims, processes, & technologies.+ Helped coordinate transition to international/overseas development & production for Printables.+ Played key role in creating Organic / Transitional Cotton, Recycler, & Sustainable Goods programs.

+ Successful in designing professional-level T-shirt and Outerwear graphics for high profile brands such as Burton snowboards, which have been produced and sold worldwide.

Ontario, California, Us

+ Expert with T-shirts, Sweatshirts/Fleece, & all things Printables, including: screen-printing, graphic design, artwork separations, embellishment techniques, embroidery, garment washes & specialty finishes.+ Teamed up with Sample Department to solve & avoid problems in order to create samples that can be replicated & mass-produced at the highest quality while meeting all customer deadlines.+ Corresponded daily with customers, internal partners, as well as domestic & overseas vendors to coordinate, track, organize, & deliver all strike-offs & samples.+ Responsible for accurately tracking & negotiating all sampling / development costs with all customers.+ Created & delivered samples for Sales Reps, Design Reviews, Trade Shows, & Key GTM Meetings.+ Researched & presented innovative ideas, materials, & techniques to customers to help with their seasonal & SMU development & design needs.

Business / Management

Fashion Merchandising

Diploma, General