Brock Bair

Brock Bair Email and Phone Number

Account Executive @ Smartleaf
Newton, MA, US
Brock Bair's Location
West Newton, Massachusetts, United States, United States
About Brock Bair

I specialize in driving business growth in B2B SaaS and B2B2C sectors through precise marketing strategies that deeply grasp customer dynamics. My approach focuses on aligning marketing initiatives with key business objectives, leveraging both data and creativity to forge lasting customer relationships and drive market success.Key professional strengths:• Strategic Business Leadership: Crafting and executing marketing strategies that directly impact revenue and growth.• Customer Engagement Enhancement: Using creativity strategically to deepen engagement and enhance brand loyalty.• Data-Driven Decision Making: Relying on analytical insights to guide effective and efficient marketing tactics.• Creative Process Optimization: Streamlining the creative process to serve specific business goals, ensuring strategic alignment.I am committed to prioritizing measurable outcomes and strategic execution in all initiatives, with a dedication to using marketing not just to communicate, but to connect and convert effectively. My goal is to continue pushing the boundaries of what strategic marketing can achieve, always with a clear focus on driving business results.

Brock Bair's Current Company Details
Smartleaf

Smartleaf

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Account Executive
Newton, MA, US
Brock Bair Work Experience Details
  • Smartleaf
    Account Executive
    Smartleaf
    Newton, Ma, Us
  • B-Side Communications
    President
    B-Side Communications Apr 2018 - Present
    • Spearheaded brand identity, website, and marketing systems development at a consultancy for early-stage software and services startups.• Enhanced client acquisition and scalability by delivering tailored marketing strategies for each startup’s needs, including messaging, UX, and SEO improvements.
  • General Indemnity Group
    Vice President Of Marketing
    General Indemnity Group Apr 2022 - Aug 2022
    Boston, Massachusetts, Us
    • Served as the first marketing executive at a public surety insurance company with B2B and B2C SaaS offerings, establishing initial marketing frameworks and leadership practices.• Developed the go-to-market strategy and established a foundational SaaS marketing framework, driving early sales growth and influencing long-term product marketing efforts.
  • Cleargov
    Vice President Of Marketing
    Cleargov May 2019 - Aug 2020
    Maynard, Ma, Us
    • Functioned as the first marketing executive in a VC-backed B2B SaaS company selling budgeting and transparency software to local governments, establishing marketing operations that drove company growth.• Professionalized early-stage marketing by implementing CRM systems, content marketing, and lead nurturing strategies, transforming it into an effective demand-generation engine.• Doubled the business size in one year and formulated a go-to-market strategy that drove sales to 140% of the target before the new product launch.
  • Pattern Inc.
    Strategic Advisor
    Pattern Inc. Oct 2018 - May 2019
    Boston, Ma, Us
    Pattern is a data engineering company that provides sophisticated AI and graph solutions to the most vexing big-data challenges.
  • Leasepilot
    Vice President Of Marketing
    Leasepilot Apr 2018 - Oct 2018
    Boston, Massachusetts, Us
    • First marketing executive at a VC-backed B2B SaaS startup in the commercial real estate sector, launching blockchain-based document technology into the market and building foundational marketing efforts.• Developed and executed a marketing strategy that positioned the company to generate its first revenue, establishing the brand in the commercial real estate market and defining the company’s marketing vision and KPIs.
  • Bevnet.Com, Inc.
    Chief Marketing Officer
    Bevnet.Com, Inc. Oct 2015 - Mar 2018
    Newton, Massachusetts, Us
    • Built the marketing department from scratch for a BevNet spin-off, focusing on B2B SaaS tools for corporate event planners, establishing key marketing infrastructure and systems for growth.• Managed strategic marketing objectives, driving 40% revenue growth and establishing the brand in a competitive B2B SaaS market through content marketing and brand positioning.
  • Masschallenge
    Marketing Mentor
    Masschallenge Jul 2015 - Sep 2015
    Boston, Massachusetts, Us
  • Smart Lunches
    Chief Marketing Officer
    Smart Lunches Jun 2014 - Aug 2015
    • Led marketing at a B2B2C startup providing technology-enabled school lunch programs, driving the transition to subscription sales, which increased customer retention and predictability of revenue.• Grew recurring revenue to 83% of total sales by optimizing marketing funnels and subscription acquisition campaigns, acquiring over 20,000 families and expanding into two new cities.
  • Teenlife Media, Llc
    Chief Marketing Officer
    Teenlife Media, Llc Sep 2013 - Jun 2014
    Boston, Massachusetts, Us
    • Led marketing for a company helping parents find high school enrichment programs, spearheading turnaround efforts by rebranding and targeting new customer segments.• Increased sales to record levels within six months by implementing targeted content marketing, redesigning the product for better user experience, and optimizing conversion rates.
  • Motion Recruitment Partners
    Head Of Marketing
    Motion Recruitment Partners Mar 2006 - Aug 2013
    Boston, Ma, Us
    • Oversaw marketing for a $100 million technology recruiting holding company, leading marketing initiatives across seven distinct B2B2C brands, driving consistent branding and revenue growth.• Built a 22-person marketing team and a network of external agencies, increasing total-company revenue by 78% (CAGR) and boosting repeat-business revenue from 3% to 65% by streamlining marketing operations and enhancing client relationships.
  • Phoenix Media / Communications Group
    Marketing Director
    Phoenix Media / Communications Group Oct 2004 - Mar 2006
    Providence, Rhode Island, Us
    The Phoenix Media family of companies includes the Boston Phoenix, Stuff@Night magazine, WFNX radio, people2people (SaaS white-label dating), and g8wave (mobile marketing services). I served as the company’s senior marketing executive.🔹 For the company’s SaaS white-label dating business: Grew customer lifetime value by 30%. Developed product enhancements that cut member attrition by 20%.🔹 Managed redevelopment of thePhoenix.com, PMCG’s flagship online publication. Increased daily page views by 100%. Doubled user loyalty metrics.
  • E-Dialog (Now Part Of Zeta Global)
    Account Director
    E-Dialog (Now Part Of Zeta Global) May 2001 - Sep 2003
    A digital agency focused on email marketing services: creative, production, metrics tracking and analysis. I was one of two co-leaders of the digital strategy and client services team.🔹 P&L responsibility for half the agency’s client base: Staples, Charles Schwab, National FootballLeague (NFL), National Hockey League (NHL), and various other hospitality and retail companies🔹 Managed 18-person digital marketing team. Operated campaigns delivering 5-10 million messages weekly.
  • Homeruns.Com
    Head Of Marketing
    Homeruns.Com Aug 1998 - Mar 2001
    An online grocery company with next-day delivery in Boston, suburban Long Island, and Washington DC.🔹 Led all customer acquisition, usage stimulation and retention activity. Hired and managed 8-person marketing team.🔹 Developed and led initiatives designed to change entrenched consumer behaviors (i.e., traditional grocery shopping) 🔹 Grew the company from $7 to $40 million in annual sales.🔹 Built lifetime value models and acquisition forecasts that led to $100 million in private-equity funding.🔹 Hired and managed a roster of four marketing agencies. Managed $10 million annual media and marketing budget: TV, radio, print, direct mail, digital display, email, PR, guerilla marketing.
  • Ingalls Advertising (Ingalls, Quinn & Johnson)
    Vice President, Technology Marketing
    Ingalls Advertising (Ingalls, Quinn & Johnson) Sep 1995 - Aug 1998
    🔹 Grew technology marketing practice to $12 million in billings. Clients included EMC, Raytheon, Spyglass, and CA Technologies🔹 Founding manager of New England’s first fully digital marketing organization, as an Ingalls subsidiary
  • Emi Strategic Marketing
    Account Director
    Emi Strategic Marketing Apr 1994 - Sep 1995
    Boston, Ma, Us
  • Trans National Group / Kessler Financial Services
    Business Analyst
    Trans National Group / Kessler Financial Services Oct 1988 - Nov 1993
    Boston, Ma, Us

Brock Bair Skills

Email Marketing Lead Generation Marketing Strategy Mobile Marketing Digital Marketing Social Media Social Media Marketing Digital Strategy Content Marketing Online Advertising Sem Seo Public Relations Web Analytics Ppc Google Analytics Conversion Optimization Leadership Customer Retention Google Adwords Start Ups Positioning Search Engine Optimization Strategy Data Driven Marketing Sales And Marketing Alignment Brand Loyalty Social Networking Online Reputation Management Search Advertising Paid Search Campaigns User Experience Brand Positioning Strategies Email Strategy Romi Corporate Blogging Corporate Social Media Inbound Lead Generation Digital Marketing Experience Digital Innovation Seo Copywriting Social Media Best Practices Social Promotion Message Development Corporate Branding Branding And Identity Video Marketing Reputation Management Social Analytics Community Management Marketing Business To Business Demand Generation Customer Acquisition Entrepreneurship Copywriting Analytics Branding Sales Enablement Software As A Service Salesforce.com Saas Google Data Studio Team Leadership Start Ups Management Messaging Hubspot Marketing Operations Marketing Automation

Brock Bair Education Details

  • Duke University
    Duke University
    Religion
  • University Of Oxford
    University Of Oxford
    Study Abroad Program Focusing On British Political Systems

Frequently Asked Questions about Brock Bair

What company does Brock Bair work for?

Brock Bair works for Smartleaf

What is Brock Bair's role at the current company?

Brock Bair's current role is Account Executive.

What is Brock Bair's email address?

Brock Bair's email address is br****@****dea.com

What is Brock Bair's direct phone number?

Brock Bair's direct phone number is +161723*****

What schools did Brock Bair attend?

Brock Bair attended Duke University, University Of Oxford.

What are some of Brock Bair's interests?

Brock Bair has interest in Children, Civil Rights And Social Action, Education, Science And Technology, Human Rights, Arts And Culture.

What skills is Brock Bair known for?

Brock Bair has skills like Email Marketing, Lead Generation, Marketing Strategy, Mobile Marketing, Digital Marketing, Social Media, Social Media Marketing, Digital Strategy, Content Marketing, Online Advertising, Sem, Seo.

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