Brock Bair Email & Phone Number

Newton, Ma, Us

• Spearheaded brand identity, website, and marketing systems development at a consultancy for early-stage software and services startups.• Enhanced client acquisition and scalability by delivering tailored marketing strategies for each startup’s needs, including messaging, UX, and SEO improvements.

Boston, Massachusetts, Us

• Served as the first marketing executive at a public surety insurance company with B2B and B2C SaaS offerings, establishing initial marketing frameworks and leadership practices.• Developed the go-to-market strategy and established a foundational SaaS marketing framework, driving early sales growth and influencing long-term product marketing efforts.

Maynard, Ma, Us

• Functioned as the first marketing executive in a VC-backed B2B SaaS company selling budgeting and transparency software to local governments, establishing marketing operations that drove company growth.• Professionalized early-stage marketing by implementing CRM systems, content marketing, and lead nurturing strategies, transforming it into an effective demand-generation engine.• Doubled the business size in one year and formulated a go-to-market strategy that drove sales to 140% of the target before the new product launch.

Boston, Ma, Us

Pattern is a data engineering company that provides sophisticated AI and graph solutions to the most vexing big-data challenges.

Boston, Massachusetts, Us

• First marketing executive at a VC-backed B2B SaaS startup in the commercial real estate sector, launching blockchain-based document technology into the market and building foundational marketing efforts.• Developed and executed a marketing strategy that positioned the company to generate its first revenue, establishing the brand in the commercial real estate market and defining the company’s marketing vision and KPIs.

Newton, Massachusetts, Us

• Built the marketing department from scratch for a BevNet spin-off, focusing on B2B SaaS tools for corporate event planners, establishing key marketing infrastructure and systems for growth.• Managed strategic marketing objectives, driving 40% revenue growth and establishing the brand in a competitive B2B SaaS market through content marketing and brand positioning.

Boston, Massachusetts, Us

• Led marketing at a B2B2C startup providing technology-enabled school lunch programs, driving the transition to subscription sales, which increased customer retention and predictability of revenue.• Grew recurring revenue to 83% of total sales by optimizing marketing funnels and subscription acquisition campaigns, acquiring over 20,000 families and expanding into two new cities.

Boston, Massachusetts, Us

• Led marketing for a company helping parents find high school enrichment programs, spearheading turnaround efforts by rebranding and targeting new customer segments.• Increased sales to record levels within six months by implementing targeted content marketing, redesigning the product for better user experience, and optimizing conversion rates.

Boston, Ma, Us

• Oversaw marketing for a $100 million technology recruiting holding company, leading marketing initiatives across seven distinct B2B2C brands, driving consistent branding and revenue growth.• Built a 22-person marketing team and a network of external agencies, increasing total-company revenue by 78% (CAGR) and boosting repeat-business revenue from 3% to 65% by streamlining marketing operations and enhancing client relationships.

Providence, Rhode Island, Us

The Phoenix Media family of companies includes the Boston Phoenix, Stuff@Night magazine, WFNX radio, people2people (SaaS white-label dating), and g8wave (mobile marketing services). I served as the company’s senior marketing executive.🔹 For the company’s SaaS white-label dating business: Grew customer lifetime value by 30%. Developed product enhancements that cut member attrition by 20%.🔹 Managed redevelopment of thePhoenix.com, PMCG’s flagship online publication. Increased daily page views by 100%. Doubled user loyalty metrics.

A digital agency focused on email marketing services: creative, production, metrics tracking and analysis. I was one of two co-leaders of the digital strategy and client services team.🔹 P&L responsibility for half the agency’s client base: Staples, Charles Schwab, National FootballLeague (NFL), National Hockey League (NHL), and various other hospitality and retail companies🔹 Managed 18-person digital marketing team. Operated campaigns delivering 5-10 million messages weekly.

An online grocery company with next-day delivery in Boston, suburban Long Island, and Washington DC.🔹 Led all customer acquisition, usage stimulation and retention activity. Hired and managed 8-person marketing team.🔹 Developed and led initiatives designed to change entrenched consumer behaviors (i.e., traditional grocery shopping) 🔹 Grew the company from $7 to $40 million in annual sales.🔹 Built lifetime value models and acquisition forecasts that led to $100 million in private-equity funding.🔹 Hired and managed a roster of four marketing agencies. Managed $10 million annual media and marketing budget: TV, radio, print, direct mail, digital display, email, PR, guerilla marketing.

🔹 Grew technology marketing practice to $12 million in billings. Clients included EMC, Raytheon, Spyglass, and CA Technologies🔹 Founding manager of New England’s first fully digital marketing organization, as an Ingalls subsidiary

Boston, Ma, Us

Boston, Ma, Us

Ba Cum Laude, Political Science, Religion

Study Abroad Program Focusing On British Political Systems