Brock Bair work email
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Brock Bair personal email
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I specialize in driving business growth in B2B SaaS and B2B2C sectors through precise marketing strategies that deeply grasp customer dynamics. My approach focuses on aligning marketing initiatives with key business objectives, leveraging both data and creativity to forge lasting customer relationships and drive market success.Key professional strengths:• Strategic Business Leadership: Crafting and executing marketing strategies that directly impact revenue and growth.• Customer Engagement Enhancement: Using creativity strategically to deepen engagement and enhance brand loyalty.• Data-Driven Decision Making: Relying on analytical insights to guide effective and efficient marketing tactics.• Creative Process Optimization: Streamlining the creative process to serve specific business goals, ensuring strategic alignment.I am committed to prioritizing measurable outcomes and strategic execution in all initiatives, with a dedication to using marketing not just to communicate, but to connect and convert effectively. My goal is to continue pushing the boundaries of what strategic marketing can achieve, always with a clear focus on driving business results.
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Account ExecutiveSmartleafNewton, Ma, Us -
PresidentB-Side Communications Apr 2018 - Present• Spearheaded brand identity, website, and marketing systems development at a consultancy for early-stage software and services startups.• Enhanced client acquisition and scalability by delivering tailored marketing strategies for each startup’s needs, including messaging, UX, and SEO improvements. -
Vice President Of MarketingGeneral Indemnity Group Apr 2022 - Aug 2022Boston, Massachusetts, Us• Served as the first marketing executive at a public surety insurance company with B2B and B2C SaaS offerings, establishing initial marketing frameworks and leadership practices.• Developed the go-to-market strategy and established a foundational SaaS marketing framework, driving early sales growth and influencing long-term product marketing efforts. -
Vice President Of MarketingCleargov May 2019 - Aug 2020Maynard, Ma, Us• Functioned as the first marketing executive in a VC-backed B2B SaaS company selling budgeting and transparency software to local governments, establishing marketing operations that drove company growth.• Professionalized early-stage marketing by implementing CRM systems, content marketing, and lead nurturing strategies, transforming it into an effective demand-generation engine.• Doubled the business size in one year and formulated a go-to-market strategy that drove sales to 140% of the target before the new product launch. -
Strategic AdvisorPattern Inc. Oct 2018 - May 2019Boston, Ma, UsPattern is a data engineering company that provides sophisticated AI and graph solutions to the most vexing big-data challenges. -
Vice President Of MarketingLeasepilot Apr 2018 - Oct 2018Boston, Massachusetts, Us• First marketing executive at a VC-backed B2B SaaS startup in the commercial real estate sector, launching blockchain-based document technology into the market and building foundational marketing efforts.• Developed and executed a marketing strategy that positioned the company to generate its first revenue, establishing the brand in the commercial real estate market and defining the company’s marketing vision and KPIs. -
Chief Marketing OfficerBevnet.Com, Inc. Oct 2015 - Mar 2018Newton, Massachusetts, Us• Built the marketing department from scratch for a BevNet spin-off, focusing on B2B SaaS tools for corporate event planners, establishing key marketing infrastructure and systems for growth.• Managed strategic marketing objectives, driving 40% revenue growth and establishing the brand in a competitive B2B SaaS market through content marketing and brand positioning. -
Marketing MentorMasschallenge Jul 2015 - Sep 2015Boston, Massachusetts, Us -
Chief Marketing OfficerSmart Lunches Jun 2014 - Aug 2015• Led marketing at a B2B2C startup providing technology-enabled school lunch programs, driving the transition to subscription sales, which increased customer retention and predictability of revenue.• Grew recurring revenue to 83% of total sales by optimizing marketing funnels and subscription acquisition campaigns, acquiring over 20,000 families and expanding into two new cities.
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Chief Marketing OfficerTeenlife Media, Llc Sep 2013 - Jun 2014Boston, Massachusetts, Us• Led marketing for a company helping parents find high school enrichment programs, spearheading turnaround efforts by rebranding and targeting new customer segments.• Increased sales to record levels within six months by implementing targeted content marketing, redesigning the product for better user experience, and optimizing conversion rates. -
Head Of MarketingMotion Recruitment Partners Mar 2006 - Aug 2013Boston, Ma, Us• Oversaw marketing for a $100 million technology recruiting holding company, leading marketing initiatives across seven distinct B2B2C brands, driving consistent branding and revenue growth.• Built a 22-person marketing team and a network of external agencies, increasing total-company revenue by 78% (CAGR) and boosting repeat-business revenue from 3% to 65% by streamlining marketing operations and enhancing client relationships. -
Marketing DirectorPhoenix Media / Communications Group Oct 2004 - Mar 2006Providence, Rhode Island, UsThe Phoenix Media family of companies includes the Boston Phoenix, Stuff@Night magazine, WFNX radio, people2people (SaaS white-label dating), and g8wave (mobile marketing services). I served as the company’s senior marketing executive.🔹 For the company’s SaaS white-label dating business: Grew customer lifetime value by 30%. Developed product enhancements that cut member attrition by 20%.🔹 Managed redevelopment of thePhoenix.com, PMCG’s flagship online publication. Increased daily page views by 100%. Doubled user loyalty metrics. -
Account DirectorE-Dialog (Now Part Of Zeta Global) May 2001 - Sep 2003A digital agency focused on email marketing services: creative, production, metrics tracking and analysis. I was one of two co-leaders of the digital strategy and client services team.🔹 P&L responsibility for half the agency’s client base: Staples, Charles Schwab, National FootballLeague (NFL), National Hockey League (NHL), and various other hospitality and retail companies🔹 Managed 18-person digital marketing team. Operated campaigns delivering 5-10 million messages weekly.
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Head Of MarketingHomeruns.Com Aug 1998 - Mar 2001An online grocery company with next-day delivery in Boston, suburban Long Island, and Washington DC.🔹 Led all customer acquisition, usage stimulation and retention activity. Hired and managed 8-person marketing team.🔹 Developed and led initiatives designed to change entrenched consumer behaviors (i.e., traditional grocery shopping) 🔹 Grew the company from $7 to $40 million in annual sales.🔹 Built lifetime value models and acquisition forecasts that led to $100 million in private-equity funding.🔹 Hired and managed a roster of four marketing agencies. Managed $10 million annual media and marketing budget: TV, radio, print, direct mail, digital display, email, PR, guerilla marketing.
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Vice President, Technology MarketingIngalls Advertising (Ingalls, Quinn & Johnson) Sep 1995 - Aug 1998🔹 Grew technology marketing practice to $12 million in billings. Clients included EMC, Raytheon, Spyglass, and CA Technologies🔹 Founding manager of New England’s first fully digital marketing organization, as an Ingalls subsidiary
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Account DirectorEmi Strategic Marketing Apr 1994 - Sep 1995Boston, Ma, Us -
Business AnalystTrans National Group / Kessler Financial Services Oct 1988 - Nov 1993Boston, Ma, Us
Brock Bair Skills
Brock Bair Education Details
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Duke UniversityReligion -
University Of OxfordStudy Abroad Program Focusing On British Political Systems
Frequently Asked Questions about Brock Bair
What company does Brock Bair work for?
Brock Bair works for Smartleaf
What is Brock Bair's role at the current company?
Brock Bair's current role is Account Executive.
What is Brock Bair's email address?
Brock Bair's email address is br****@****dea.com
What is Brock Bair's direct phone number?
Brock Bair's direct phone number is +161723*****
What schools did Brock Bair attend?
Brock Bair attended Duke University, University Of Oxford.
What are some of Brock Bair's interests?
Brock Bair has interest in Children, Civil Rights And Social Action, Education, Science And Technology, Human Rights, Arts And Culture.
What skills is Brock Bair known for?
Brock Bair has skills like Email Marketing, Lead Generation, Marketing Strategy, Mobile Marketing, Digital Marketing, Social Media, Social Media Marketing, Digital Strategy, Content Marketing, Online Advertising, Sem, Seo.
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