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Brock is an accomplished Senior Executive, C-Suite Officer, Entrepreneur, and Board Member with over 18 years of success in marketing, advertising, and technology. His broad areas of expertise include radio, TV, broadcast, video, digital, online, and mobile advertising; search engine marketing (SEM); social media and email marketing; new business development; sales management; and people development.In his executive career, Brock has held leadership positions at AdCellerant (Co-Founder/CEO, 7 years); Affinity Express; AdTaxi; Digital First Media; Clarity Media Group; The Denver Post; and Schurz Communications. Brock is currently serving the Local Media Foundation Board and has served on the Board of Data Dynamix. He has been responsible for co-founding AdCellerant, a leading digital advertising, and technology company, leveraging award-winning proprietary ad software platform that delivers digital marketing plans based on campaign industry and objectives, creating operational efficiencies and revenues. In its first 5 years, the company experienced over 4,000% growth; earned the 83rd spot on the Inc 5,000 list; $0 to >$20M+ annual revenues; and 1 to 5 countries expansion into >300 markets. In a separate scenario, he grew his last company from 2 to 56 executives and employees, and $0 to >$75M annual revenues in <3 years. Brock has independently consulted many companies in operational excellence and performance improvement. Mr. Berry was named CEO of the year in 2018 by the Colorado Technology Association and top 40 under 40 by the Denver Business Journal in 2019. He and his team have been recognized by CoBiz Magazine as a Top Digital Services Company in Colorado, recognized as one of Colorado’s Companies to Watch as a top 50 Company in Colorado, Inc. Magazine for 2 consecutive years as a “Best Workplace” along with many industry success awards, including Red Herring, The Denver Post, Innovation Pavilion, The Globeys, Denver Business Journal, and Editor & Publisher.I thrive in an environment where my creative side can drive thought, sales, strategy, and team leadership within a forward-thinking company. I excel in team leadership, guiding strategy, and working with each discipline to ensure we achieve all objectives/goals set for our company.Specialties: Developing Sales Organizations, Digital Advertising Sales, Monetizing Social Media, Search Engine Marketing, Search Engine Optimization, Newspaper Advertising Sales, Sales and Marketing Leadership, People Development, Training, Promotions, and Sports Marketing Partnerships.
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Chief Executive OfficerAdcellerant Dec 2013 - PresentDenver, Colorado, UsAdCellerant is a digital advertising and technology company focused on making quality digital marketing accessible to every business. AdCellerant achieves this goal by partnering with local marketers, media companies, agencies and channel sales organizations helping them leverage AdCellerant's proprietary advertising software platform UI.Marketing. UI.Marketing is an award-winning digital advertising platform that creates, executes and reports digital marketing plans based on industry, campaign goals, objectives. This one of a kind platform creates efficiencies for everyone involved and delivers unparalleled campaign results. • Running and managing all RTB / Programmatic Display advertising for media companies• Redesigning workflow, order intake, order management and ultimate execution of Search Engine Marketing strategy for a large local media company• Assist in building new digital product set, supporting P/L, ad operations process and overall go to market strategy• Lead generation, marketing automation, driving increased sales productivity -
Board MemberTechint Labs Jul 2018 - PresentDenver, Colorado, Us -
Board Member - Local Media Foundation BoardLocal Media Association May 2018 - PresentLake City, Michigan, UsThe Foundation board is charged with some of the organization’s most innovative work. As such, the board attracts executives with backgrounds in digital, IT, pure plays, and more. These are big thinkers with disruptive DNA. And they are tackling the Local Media training division, annual and regional Innovation Missions, monthly Local Media Innovation Alliance research/case study reports, and much more. They welcome your comments, input and ideas for future projects. -
Board MemberBlueorchid Jan 2020 - Jan 2024Denver, Colorado, Us -
Board MemberData-Dynamix Inc. Jul 2014 - Jun 2015Castle Rock, Colorado, Us -
Consultant - Vice President And General Manager - Ad Operations & ServicesAffinity Express Jun 2014 - Dec 2014Elgin, Il, UsConsulted on the growth and development of Affinity's Ad Operations and Managed Services business. The team manages trafficking, campaign management, bid management, reporting and overall fulfillment on behalf of Affinity partners in Display, Mobile, Tablet, Video and Search Engine Marketing. -
Senior Vice PresidentAdtaxi Networks Jul 2013 - Dec 2013Denver, Colorado, UsSenior Vice President in charge of Sales and Operations for AdTaxi Networks, a $60MM digital media company that concentrates on creating highly profitable, efficient, scalable, digital campaigns. AdTaxi networks utilizes a first class operations team and innovative technology to combine network display advertising, real time bidding solutions, mobile network display advertising, full service social media solutions, email and search to create ROI driven, platform agnostic digital campaigns.In addition to AdTaxi this position was also responsible for all Social, Yahoo! and Search totaling over $100,000,000 in total digital revenue responsibility.• Awarded #1 Ad Campaign by Local Media Insider• Developed AdTaxi Private Exchange specializing in supply side optimization• Developed new operations work flow improving time efficiency by 70%, including standardization of naming conventions, fulfillment, and process• AdTaxi Networks is being recognized as a Google Premier SMB partner, 1 of 17 in the US, along with Microsoft Gold Status -
Vice PresidentAdtaxi Networks Nov 2011 - Jul 2013Denver, Colorado, UsVice President in charge of AdTaxi Networks a digital media company that concentrates on creating highly profitable, efficient, scalable, digital campaigns. AdTaxi networks utilizes a first class operations team and innovative technology to combine network display advertising, real time bidding solutions, mobile network display advertising, full service social media solutions, email and search to create ROI driven, platform agnostic digital campaigns.• Grew account base from 70 clients/month to over 1,350 clients/month• Grew team from 4 to over 70 in 15 months• Introduced new SEM and SEO team managing over 450 client campaigns monthly• Built internal social media agency and operations team saving the company 75% on vendor fees• Grew revenue from 6 figures monthly to 7 figures monthly in first year• Built companies first international footprint in Ireland, expanding to the rest of English speaking Europe• Built 8 figure business in 15 months building towards 9 figure business in year three -
Vice President Of National Online SalesDigital First Media Nov 2008 - Nov 2011Denver, Co, Us• Oversaw and assisted in growing the first publisher owned Ad Network from $0 - $2,000,000 in year 1 • Grew National Digital revenue at an average rate of 46% year over year in 6 states on over 50 sites• Grew DenverPost.com March and April 2011 revenue by 33% placing the site in the top 3 for year over year growth among the top 25 regional newspapers in the country • Working with Demand Side Platforms, Supply Side Platforms to monetize in-network mobile and desktop display advertising to grow revenue 40 - 60% year over year -
Advertising And Marketing ConsultantThe Parent Company Sep 2008 - Nov 2008UsMy objective was to develop the Sales Materials, Sales Department, implement an Ad Serving Platform (DFP), to monetize all available banner impressions. During the 3 month engagement The Parent Company implemented a new ad serving platform, studied site traffic demographics, developed rate cards, media kits, and built a daisy chain of client direct and network advertising partners to fill the 700,000,000 monthly ad impressions. The development of a strategic plan and execution across the entire retail group were the main drivers of success. -
Director Of SalesClarity Media Group Feb 2007 - Sep 2008Denver, Colorado, UsThe Sales Director's role is to work along side the properties in San Francisco, Baltimore and Washington DC to develop new National/Major Account clients and maintain existing National/Major Account clients.• Closed seven major/national contracts in four months, total incremental $700,000• Developed strong relationships at every level of the decision making process• Analyzed all preprint buys and developed strategies that increased preprint business by 62% -
Sales ManagerThe Denver Post Feb 2003 - Feb 2007Denver, Colorado, UsThe Sales Manager's responsibilities include hiring, training and coaching a sales team. The position also required a lot of internal product development and strategies to grow overall incremental revenue.• Managed 11 Sales Executives in the Local Territory Department• Grew company revenue by $3,492,927• In 2006 5 out of 6 Sales Executives were awarded Excellence Awards• Sales team led department in year over year growth in Commercial Printing, Direct Mail and Online revenue• Developed Holiday Magazine with a three year sales value of $975,000• Sales team led company in overall active account growth and ad count growth• Developed “$10,000 Thursday” promotion worth $160,000 -
Sales ExecutiveSchurz Communications Jan 2001 - Jan 2003Mishawaka, In, UsThe Sales Executive's role is to prospect new business, develop current clients, and sell the full product portfolio of the newspaper.• Exceeded 22 out of 24 goals as an Account Executive• Sold $100,000 in annual Chamber Membership directory• Top Account Executive for local Business magazine 2001 & 2002• Consistently exceeded sales goals by 5-10% -
Marketing AnalystKeycorp 2001 - 2001Cleveland, Ohio, UsI served the marketing team by providing analytics related to Consumer Data/Sales Data to drive the marketing campaigns of KeyCorp Midwest. The analysts boiled internal sales information down to target market data providing segments for Consumer Lending, Checking, Investment Banking and Commercial Lending.
Brock Berry Skills
Brock Berry Education Details
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Indiana University BloomingtonPolitical Science -
Lebanon High School
Frequently Asked Questions about Brock Berry
What company does Brock Berry work for?
Brock Berry works for Adcellerant
What is Brock Berry's role at the current company?
Brock Berry's current role is Founder and CEO at AdCellerant.
What is Brock Berry's email address?
Brock Berry's email address is br****@****hoo.com
What is Brock Berry's direct phone number?
Brock Berry's direct phone number is +130390*****
What schools did Brock Berry attend?
Brock Berry attended Indiana University Bloomington, Lebanon High School.
What are some of Brock Berry's interests?
Brock Berry has interest in Skiing, Backpacking, Rock Climbing, Cycling, Hiking, Career Development.
What skills is Brock Berry known for?
Brock Berry has skills like Digital Media, Digital Marketing, Online Advertising, Advertising Sales, Digital Strategy, Social Media, Advertising, Mobile Marketing, Sem, Lead Generation, Sales Management, Social Media Marketing.
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