Brock Higgins Email & Phone Number

Pullman, Wa, Us

Pullman, Washington, United States

- Stood-up data analytics platform (GA4), leveraging customer insights and brand value by tracking e-commerce activity and analyzing customer user journeys. Was able to track activity with custom JavaScript data layers that I created and published in GTM.- Streamlined the use of emails in marketing campaigns. Resulting in emails becoming our highest-performing channel; with an average open rate of 57%, a 35% increase in conversions, and 100% increase in webstore sales. Created emails with custom HTML. - Administrated our WordPress platform, including plugins, page creation, content management, and front-end/back-end maintenance Improving page speed optimization, and website functionality. - Managed the CRM platform to optimize customer relationship management and e-commerce functionality enhancing customer experience.- Designed, built, and launched a successful loyalty program to reward and incentivize customer engagement resulting in an increase of total customer accounts by 16% and a retention rate of 98%.- Collaborated with external sources to develop a new company website, ensuring a seamless user experience enhancing design, usability, content and conversion points of web properties.- Spearheaded the use Facebook Ads and Google Ads. Designing, organizing, and crafting compelling campaigns increasing targeted website traffic by 29% and conversion rates by 15% . -Implemented sitewide SEO best practices including keyword search volume analysis and competitive intelligence research.- Rebranded social media presence with engaging campaigns by tailoring our content to build community and educate our target audience resulting in an annual growth rate of 14% and a feature at the WA State Wine Commission’s WineVit as a Social Media best practice.- Transformed our use of visuals to better engage with our community and establish our brand on digital media platforms. Utilizing my skills as a photographer, videographer, and with additional Adobe software.

- I specialize in providing high-end professional photo and video services for small and large businesses.

Pullman, Washington, United States

- Assisted Instructional designers in making courses more accessible and easier to comprehend. Utilizing Articulate 360 and Adobe Audition. - Utilized Adobe Premiere and Audition to edit and produce video content and training. - Edited and produced various form of training content.- Collaborated with Electrical engineers to produce technically sound content. - Generated process improvement ideas for the Content Marketing Team. - Explore multiple facets of content marketing including campaign management, digital marketing, and video.-Implemented instructional sound design principles to optimize the customer's learning journey.

- Designed and implemented a marketing strategy for the CougStarter fundraising campaign resulting in $1,360 raised in a two week timeframe. - Created and presented the Formula SAE Business Presentation at the Formula SAE Michigan - May competition.- Collaborated with other project leads to create the Vehicle Cost Report for the vehicle our team designed and manufactured.

Pullman, Washington, United States

- Analyzed the current state of a business and its market, using both primary and secondary research, to identify opportunities for growth within the company.- Conducted market research to build a strategy to maximize engagement and retention of loyalty program members.- Crafted the brand identity, value proposition, and positioning of a company to increase growth.

Pullman, Washington, United States

- Worked closely with the director of marketing to develop and implement the KUGR rebranding project.- Created and implemented awareness focused social media strategies which resulted in a growth of 396.7% in Facebook Page reach and 1.2k% in Instagram reach. - Initiated the use of social media analytics to track audience engagement and draw conclusionsabout user data in Meta Business Suite.

- Was deemed a Top Movember Fundraiser for 2021 and was one of three college students in the United States named Big MO on Campus's "MO BRO" of the Year. Additionally, WSU earned a coveted position among the nation's top 15 universities for fundraising success.- Spearheaded a community-wide fundraising campaign promoting global health initiatives leading toover $30,000 raised.- Oversaw a cabinet of 5 members and enlisted the support of groups such as the Interfraternity Council(IFC) and the Veteran Student Services while creating partnerships with multiple businesses in thePullman Community.- Applied Marketing Techniques to social media posts, banners, and fliers to cultivate awareness of ourcause and fundraising events.- Spearheaded digital marketing campaigns promoting community fundraising events raising over $4,500. - Assisted the Community Development Coordinator in establishing relationships with student-athletes.

• As Vice President I lead executive meetings and standards committees, in addition to managing roles of committee chairman.• As Vice President I encouraged members to stay active and to fulfill their roles in the chapter, in addition to filling in for the chapter President when needed.

Pullman, Washington

• As Risk Chairman I was responsible for educating each member on potential risks and how to mitigate those risks.• As Risk Chairman I created and established a Harm Reduction Action Plan/Document in which I delivered to WSU’s IFC and enforced in our chapter.• As Risk Chairman I enforced and upheld safety standards and risk protocol when deemed necessary.

Worked as a Milk Pasteurizer where I would treat the milk, we received at the creamery with mild heat to eliminate pathogens and extend shelf life.

Worked as a Bulk milk hauler/Sampler/Lab Technician. Where I was responsible for collecting milk from WSU’s and The University of Idaho Dairies and delivering it to WSU’s Creamery. I was also responsible for the collection of official samples for regulatory purposes.

Pullman, Washington

Worked as a Food production worker where I helped conduct and oversee the cheesemaking process.

• Helped launch MSA’s site wide traffic safety program which allowed me to observe and analysis potential vehicle risk factors and record the data. I then helped implement and present a site wide safety action plan to eliminate these risks.• Updated and uploaded Employee Job Task Analysis for MSA employees in the EJTA database.• Helped conduct monthly and quarterly facility inspections for buildings operated my MSA employees on the Hanford Nuclear Site.• Updated and added new NFPA CITS Codes to the CITS database.• Helped take beryllium and lead samples on equipment that had been used on the Hanford Nuclear Site.

Richland/Kennewick/Pasco, Washington Area

• Worked as a cashier• Performed customer service by helping customers find the items they were looking for as well helpingcustomers return items• Helped with Inventory management by restocking shelves, organizing and cleaning the back-storage area, as well as kept inventory records of merchandise

Richland/Kennewick/Pasco, Washington Area

While working for Wildlands Inc. I was assigned to a variety of different jobs and projects that I worked hard to complete, they where as followed:- Landscaping - Invasive Species Control- Habitat Restoration- Hydroseeding - Erosion Prevention/Control- Seed Collection/Harvest - Plant reintroduction

Bachelor Of Finance, Finance, General, Senior

Activities and Societies: WSU Presidents Honor Roll, Lambda Chi Alpha, Movember Foundation, KUGR College Radio, Wazzu Racing

Bachelor Of Marketing, Marketing, Senior

Activities and Societies: Lambda Chi Alpha, Movember Foundation

Associate'S Degree, Business Administration And Management, General

High School Diploma