Brock Ray

Brock Ray Email and Phone Number

Helping companies design and build the systems that run their business. || Director of UX Design || Traust @ Traust Consulting
minneapolis, minnesota, united states
Brock Ray's Location
Minneapolis, Minnesota, United States, United States
Brock Ray's Contact Details
About Brock Ray

I’m a creative director and marketing strategist with a passion for user experience design and a deep interest in behavioral psychology. For 20 years, I’ve been transforming complex business needs into intuitive, human-centered design solutions that drive results. My role at Traust allows me to blend my expertise in UX/UI design with strategic marketing, ensuring that our enterprise application development work not only meets user needs but also exceeds business objectives. Originally hailing from Washington, D.C., I now live in Minnesota with my wife, Jennifer, and our children, Collin and Bonnie. When I'm not immersed in developing strategic marketing solutions, I can be found enjoying blues music, community theater, and engaging in community service projects with the Minneapolis City of Lakes Rotary Club.My Strengths Finder Top 51. Strategic: Enjoy creating alternative ways to proceed; can quickly spot relevant patterns and issues.2. Ideation: Fascinated by ideas and able to find connections between seemingly disparate phenomena.3. Learner: Great desire to learn and want to continuously improve; the process of learning excites me.4. Achiever: Lots of stamina; a hard worker; takes great satisfaction from being busy and productive.5. Communication: Find it easy to put thoughts into words; good conversationalist and presenter.

Brock Ray's Current Company Details
Traust Consulting

Traust Consulting

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Helping companies design and build the systems that run their business. || Director of UX Design || Traust
minneapolis, minnesota, united states
Website:
traust.com
Employees:
13
Brock Ray Work Experience Details
  • Traust Consulting
    Director Of Marketing & Creative
    Traust Consulting Apr 2021 - Present
    Minneapolis, Minnesota, United States
    Traust is an enterprise application development and ERP consulting firm that helps clients embrace and implement technology to make business more efficient, productive, and profitable. As Director of Marketing & Creative at Traust, I focus on putting users and their needs at the center of our application development process, transforming the way our clients work on a global scale. I work with an amazing team of software architects, systems analysts, and developers to help design and build next-generation applications for our enterprise clients in manufacturing, distribution, logistics, life sciences, and higher education. On a day-to-day basis, my work includes leading projects and teams across all phases of the product design process from project definition, to user research, to strategy formulation, opportunity area identification, ideation, prototyping, testing, into final visual design, production, and delivery.We love solving difficult business problems through digital solutions. Let’s connect!
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  • Traust
    Project: Clinical Trial Supplies And Supply Chain Management System
    Traust Jan 2022 - Sep 2023
    UX design and front-end development for a custom Oracle APEX software development initiative to create a full lifecycle clinical trial and supply chain logistics management application.
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  • Traust
    Project: Student Registration And Employee Portal
    Traust Feb 2022 - Oct 2022
    Requirements engineering and UX design for an Oracle APEX custom software development initiative to create a combined employee portal and student registration/academic progress application.
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  • Traust
    Project: Manufacturing Quality Control System
    Traust Apr 2022 - Jul 2022
    UX Design for an Oracle APEX custom software development initiative to create a quality control data collection and reporting application for a tool manufacturing company.
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  • Planforce
    Director Of Marketing And Brand
    Planforce Jun 2017 - Apr 2021
    Greater Minneapolis-St. Paul Area
    As Director of Marketing and Brand, I worked to strategize key decisions related to brand recognition, project pursuits, and inbound marketing targets to support a regional commercial architecture and design firm that is growing in reach and impact. I was responsible for setting strategy for developing new business and managing the firm's marketing, branding, and advertising initiatives.Every day, I worked to promote the PlanForce story and capabilities through promotional efforts and project proposals. I created content and directed ongoing activity of the company brand image, communications, PR, and advertising through numerous channels, including website updates, newsletter/blog, social media, video, printed booklets, case studies, speaking engagements, and competition entries. Equipped with a designer’s eye, a storyteller’s soul, and a marketer’s targeted goal-setting, I worked to cultivate clear messaging that communicated the powerful stories of PlanForce Group's client-centered architecture and design projects. I also collaborated with clients to help develop integrated branding, graphic design, and digital marketing solutions — creating property marketing and space branding solutions to tell their stories and reflect their values.
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  • Planforce
    Project: Property Management Client Portal
    Planforce Oct 2019 - Mar 2021
    Conceptualized, designed, and developed a custom Drupal client portal and commercial real estate space calculator application. Dubbed PlanForce.Space, the application provided landlords, property managers, and leasing agents with web-based access to space drawings, stacking plans, and leasing documents, all organized by property and suite. PlanForce.Space also gave clients a vacancy search feature, office space calculator, and one-stop job tickets for quickly interfacing with the PlanForce team.
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  • Oati
    Manager, Marketing And Creative
    Oati Jul 2012 - Jun 2017
    Greater Minneapolis-St. Paul Area
    (September 2015 – June 2017)Managed the Product Marketing, Graphics, and Video teams to create a wide variety of creative marketing materials in support of lead generation, branding, and sales efforts. The Product Marketing department is responsible for developing the overall marketing strategy for OATI solutions, including product positioning and messaging, ensuring marketing programs are aligned to the overall product strategy and roadmap. Lead all B2B marketing campaigns and demand generation activities. Work with the sales team to ensure they have the relevant sales and marketing materials to facilitate the buying process. I own the measurement, analysis, and reporting of metrics for all brand and product marketing initiatives.Key Performance Metrics:— Outperformed 2016 lead generation goal by 250%— Achieved top organic Google rankings for all targeted search terms— Reduced bounce rate on corporate website by 25% year-over-year
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  • Oati
    Marketing Strategist
    Oati Jul 2012 - Nov 2014
    Greater Minneapolis-St. Paul Area
    Led marketing research, strategy, planning, and execution for B2B electric industry software firm. Effectively synthesized complex technical information and produced high-quality marketing communications, mapping content strategies to the sales cycle for our B2B and government customers. I directed the creative and execution for external marketing communication initiatives, including sales materials, white papers, case studies, infographics, webinars, social media campaigns, videos, and more.
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  • Epicor Software
    Manager, Creative Direction
    Epicor Software Dec 2014 - Aug 2015
    Greater Minneapolis-St. Paul Area
    Drive corporate creative initiatives and work across disciplines to develop concepts for websites, mobile and social applications, rich media, and print campaigns. I analyze and translate software and technology concepts and requirements into functional, high-impact creative. I also provide thought leadership, inspiration, and direction to external agencies and partners to bring to fruition cutting-edge ideas and trends.
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  • Joinboomerang.Com
    Digital Product Designer
    Joinboomerang.Com May 2011 - Jun 2015
    UX design for the Boomerang barter exchange and mobile shopping application.
  • Circadian
    Partner
    Circadian Jan 2010 - Jul 2012
    Helped clients develop marketing programs tied to their unique value proposition and designed to achieve business results. Conducted market research, developed strategic communications plans, and wrote creative marketing messages. I also led interactive efforts, helping clients design online solutions that engaged users and motivated action.*** UX Projects ***EDRM: Design and development for the Apersee e-Discovery Decision Engine custom software application.Vector Windows: Design and development for customer ordering experience and portal for window manufacturing company.Super Go Faster: Design and development for the Wasubi substitute teacher scheduling custom software application.
  • Aiga Minnesota
    Director Of Programming
    Aiga Minnesota Jul 2007 - Jul 2009
    Greater Minneapolis-St. Paul Area
    AIGA Minnesota is the first place to turn for inspiration, professional development, and excellence in design in Minnesota. As the Director of Programming, I oversaw the successful development and implementation of all chapter programming, including DesignCamp®, the largest regional design conference in the country. This volunteer position required the considerable application of negotiation and interpersonal skills to ensure that programs were produced on tight timelines and even tighter budgets.
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  • Celarity
    Senior Recruiter
    Celarity Nov 2007 - May 2009
    Leveraged my background in marketing and design to connect talented marketing and creative professionals with the employers who needed their services. Collaborated with clients to help identify, find & place the right talent for their unique needs, while managing Celarity’s employees to ensure positive results and satisfied clients.
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  • Skyline Exhibits
    Graphic Designer
    Skyline Exhibits Oct 2005 - Nov 2007
    Drove business growth by planning and creating integrated graphic design solutions for client exhibits and corporate marketing materials. Organized and implemented training and professional development sessions for Skyline’s 150 graphic and exhibit designers nationwide.
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  • Merrill Corporation
    Document Services Manager
    Merrill Corporation Sep 1999 - May 2004
    Merrill specializes in technology-enabled marketing and compliance communications, connecting clients to their target audience through technology integration, document composition, printing, fulfillment, and digital delivery of documents. I provided complete turnkey document services for North Memorial Health Care, managing the creation, storage and delivery of all medical and administrative forms and paperwork. In this capacity, I directly supervised personnel to meet tight timelines and exacting standards.

Brock Ray Skills

Email Marketing Marketing Communications Marketing Strategy Marketing Creative Direction Copywriting Graphic Design Strategy Branding And Identity Social Media Web Design Public Speaking Art Direction Indesign Social Media Marketing Newsletters Strategic Communications Adobe Creative Suite Public Relations Corporate Branding Product Marketing Seo Blogging Brand Development Digital Media Creative Branding Trade Shows Account Management Digital Marketing Visual Communication Landing Pages Brand Implementation Market Research Web Development Thought Leadership Buzz Marketing Corporate Communications Design Thinking Design Research Web Analytics Marketing Copy Html Css Content Marketing Photography User Experience Creative Problem Solving Team Leadership B2b Marketing Environmental Graphics

Brock Ray Education Details

Frequently Asked Questions about Brock Ray

What company does Brock Ray work for?

Brock Ray works for Traust Consulting

What is Brock Ray's role at the current company?

Brock Ray's current role is Helping companies design and build the systems that run their business. || Director of UX Design || Traust.

What is Brock Ray's email address?

Brock Ray's email address is br****@****oup.com

What is Brock Ray's direct phone number?

Brock Ray's direct phone number is +161248*****

What schools did Brock Ray attend?

Brock Ray attended Metro State University, Minneapolis College, New College Of Florida.

What are some of Brock Ray's interests?

Brock Ray has interest in Social Services, Home Brewing, Economic Empowerment, Civil Rights And Social Action, Cognitive Psychology, Politics, Education, Arts And Culture, Science And Technology, Human Rights.

What skills is Brock Ray known for?

Brock Ray has skills like Email Marketing, Marketing Communications, Marketing Strategy, Marketing, Creative Direction, Copywriting, Graphic Design, Strategy, Branding And Identity, Social Media, Web Design, Public Speaking.

Who are Brock Ray's colleagues?

Brock Ray's colleagues are Danita Peterson, Christian Larocque, David Lopez Abugattas, Michael Lord, Tim Jackelen, Mba, Michael Lord.

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