Working with a broad cross-functional team to develop and implement sales and marketing strategies and programming geared towards the installers of indoor air quality products across the country.• Design and manage channel strategy for commercialization of new products• Manage national contractor promotion strategy• Manage and attend trade shows in verticals including HVAC, Waterproofing and Pest Control• Work with distribution sales teams to develop market adjacencies to drive incremental business• Work directly with contractors to train them on numerous IAQ products

Leading channel marketing in basement/crawlspace (Dehumidification/Radon)Delivering sales growth for our distributors and contractors through programs and initiatives focused on training, co-op marketing, promotions, social/digital, advertising, incentives and events.

Drove multi-faceted marketing/business strategy and implementation of $400+ million U by Kotex brand in the United States • SKU Management: Managed overall SKU portfolio, working with a broad cross-functional team to vet opportunities and discontinuations to bring new products to market that drove dollar volume, margin and share while reducing supply chain complexity• Branding: Reviewed copy and artwork of all packaging and display assets to align with consumer insights and overall brand guidelines• Promotion: Managed strategy and design process for all FSIs and IRCs in market• Led retailer-driven CSR campaigns providing fem care donations to the Alliance For Period supplies, which contributed more than 40 million fem care products to those in need• Consumption Analysis: Compiled, analyzed and reported key, retail consumption data points monthly to senior leadership to drive business decisions

• Selected for a high-profile, cross-functional leadership development program on a track to work within brand management or product planning• Summer project included an audit of the prototype vehicle life cycle to assess the confidentiality risks, purchasing procedures and financial soundness of creating and launching a new vehicle• Results were presented to senior leadership including the COO and Chief Audit Officer

• Served as the media relations lead and branded content project manager for all projects and clients across the U.S., overseeing video production, press materials, vendor management and client service with budgets in excess of $1 million• Expanded relationships with key clients including Jaguar Land Rover, Kaplan, Porsche and GE to secure additional business worth $300,000• Created enticing storylines and pitched journalists which secured media coverage for clients in Bloomberg Businessweek, WIRED, CNBC and Fast Company, generating millions in free publicity

Supported sports and lifestyle PR for Mercedes-Benz, P&G, Smirnoff, Lenovo, Nike and KT Tape.•Created forward-thinking media and digital strategies to serve clients in the most effective and strategic way possible•Booked media tours for high-profile athletes, celebrities and business execs on behalf of brands •Wrote copy for blog posts, social media, key messages, Q&As and press releases•Planned and staffed events including product launches, press trips and media tours

Provided counsel and strategy while managing broadcast media tactics across all agency accounts with a focus on consumer, technology and sports media. •Engaged with media influencers to promote positive relationships in an effort to create opportunities for both media outlets and clients•Coordinated with vendors, clients and media to support successful satellite media tours and integration opportunities•Booked executives, celebrities and company spokespeople on local, regional and national media outlets•Created, planned and carried out strategic communications campaigns for large-scale announcements, product launches and crisis situations including Windows 10 and Surface/NFL.

Worked across all agency accounts as part of the dedicated broadcast media team to share interesting story opportunities and guests for on-air broadcast while providing counsel for clients including Microsoft, Honeywell, Volvo, GameStop, Chili's, KEF and Woodford Reserve Bourbon.•Pitched local, regional and national broadcast outlets securing coverage with outlets including FOX Business, FOX News, ABC News and FOX 5 New York among others•Managed @WagEdTV Twitter handle increasing followers by 25% year over year•Created briefing documents and media coverage reports for launch events for products including Surface Pro 3 and Microsoft Office•Booked 20 national and metro broadcast interviews for NFL quarterbacks Nick Foles and Blake Bortles during Super Bowl XLIX as part of the Microsoft Surface and NFL partnership

Assisted account teams with daily PR activity for Samsung, EA SPORTS and iRobot.•Created daily monitoring reports for Samsung Home Entertainment that were distributed to top executives in both the U.S and abroad.•Coordinated media attendance and staffed red carpet event with celebrities and professional athletes for the EA SPORTS Madden Bowl•Performed research and developed materials for new business wins including L'Oreal•Created content, brainstormed concepts and advised strategy for EA SPORTS social channels including Facebook and Twitter•Tracked media placements and analytics for VISA and Samsung during the Sochi Winter Olympics.

Assisted daily PR activities for accounts including General Motors, Sleep Number, Steak 'n Shake, U.S. Soccer, Monsanto, Kräftig Beer, Samsung and Citi. Specific responsibilities included: Community management, media relations, research and social media copywriting.•Created content and post schedules and monitored activity for Steak ‘n Shake’s Facebook page with more than 1 million followers•Drafted press releases, media advisories and pitch letters for multiple clients and projects•Created client-facing media reports for the Samsung “Galaxy 11” soccer campaign and Chevy Racing Landed media including: NBC Nightly News with Brian Williams, HuffPost Live, L.A. Times, SportsOnEarth.com, the Mother Nature Network, AutoBlog, Jalopnik and Broadway.com