Brock Watson Email & Phone Number

San Diego, Ca, Us

Us

Santa Clara, California, Us

Santa Clara, California, Us

Reporting to VP of Marketing, led marketing strategy and implementation (end-to-end) for global b2b IoT and machine data analytics SaaS platform (leveraging AI and machine learning) for the imaging / radiology, medical devices, and healthcare industries.- Developed and Manage Department Budgets - Created a customer centric experience that adapted as the prospects’ behavior changed through buying stages, customized to their persona within the decision group- De-anonymize the dark funnel to enrich CRM, MAP, CDP…- Established and manage Account Based Marketing (ABM) strategies- Build and manage GTM strategy and Message Map- Developed and implement attribution modeling- Perform On-Going Strategic Data Analysis- Lead Demand Gen Strategy and Implementation - Established Strategic Buyer Personas and Lead Grading/Scoring Methodology - Built and manage martech stack- Managed Mutli Channel Campaigns (including paid and earned media)- Event Coordination (virtual and in person)

Carlsbad, Ca, Us

Proficio is a Gartner recognized award-winning enterprise level cybersecurity solution. My role consisted of planning and leading execution of data driven integrated multichannel demand generation and lead generation strategies for global b2b operations. Management of paid media, earned media, social media, content development including copy, graphics, and video, website development (led redesign effort to improve UX and lead tracking and conversion), and SEO (on and off-site). Developed and maintained top-mid funnel automation programing leveraging multiple platforms within the martech stack.Collaborated with partners such as AWS and Splunk on strategically aligned branding, demand gen, and lead gen campaigns

Advise NFL player board on marketing and operational strategies related to player membership and community outreach within association chapters.

Lead operations and promotion of national nonprofit youth non contact football leagues for boys and girls age 5-14. NFL Leagues United partners with local high school coaches and administrators to provide a platform for young athletes to develop the skills needed to become successful student athletes and not just athletes. The programs unique stair-step division model and innovative methods of integrating the importance of academics into the game day experience has lead to the league being adopted by the NFL Alumni Association as its official youth non contact league.

San Diego, Ca, Us

Full Service Digital Marketing AgencyClients include:- Time Warner Cable- Port of San Diego- NFL Alumni Association San Diego- VAI Resort (largest hotel and entertainment destination in Arizona)- Tony Gwynn Jr (former MLB player)- Akbar Gbajabiamilla (form NFL player, host of American Ninja Warrior, and The Talk on CBS)- Rob Floyd (Bar Rescue and WhipShots with Cardi B)Strategy & Planning: • Research & Competitor Analysis• Brand & Product Strategy• User Experience (UX) Analysis & Optimization• Media Planning & Buying• KPI & ROMI Analysis• Search Engine Optimization (SEO)• Conversion Rate Optimization (CRO)Design & Production: • Branding• Custom Websites• Print & Digital Collateral• Video Production• Audio Production• Photography• Content CreationCommunication: • Drip (email)• PPC• Content Marketing• White Papers• Social Media• Direct Mail• Event Management

Istanbul, Tr

Reporting directly to CEO and International Director, continued development and leadership of analytical, marketing, and sales teams on national and international strategic initiatives to drive brand equity and increase market share for web-based global commodity markets intelligence and consulting provider.Strategies• Align operations and marketing with business objectives• Develop and produce sales strategies and marketing campaigns including creative and execution across multiple channels including digital and print• Execute market research including surveys, industry reports, and data overlays to identify market trends in the Western Hemisphere• Create and maintain national and international budget/s• Direct national and international staff on strategic growth campaigns • Client relationship and retention management directly with high ranking industry executives• Develop and maintain strategic partnerships with industry leading associations and trade shows• Travel nationally and internationally to develop strategic relations through personal contacts• Organize, promote, and speak at national and international events and conferences

Istanbul, Tr

Responsible for development and execution of strategic marketing in North and South America as well as art direction and design of bi-monthly print publication

Istanbul, Tr

Responsible for sales in North and South America and marketing opportunities in the region