Brock Watson

Brock Watson Email and Phone Number

Founder @ Park.Easy
San Diego, CA, US
Brock Watson's Location
San Diego Metropolitan Area, United States, United States
Brock Watson's Contact Details
About Brock Watson

Strategic Marketing Leader | 15+ Years Driving Corporate Success 📈Strategy and implementation rooted in data is where I love to live... which is why marketing was a natural fit for me. Understanding consumer/persona behavior (hot tip... they behave and react just like you and me... if you wouldn't engage... they wont either) and combining that with the data and metrics that matter the most to a brand to build impactful sales and marketing processes and strategies… makes working in marketing challenging and exciting at the same time.Thankfully, I have had the opportunity to build a career in a field that I enjoy and has led to me becoming a seasoned data-driven professional in marketing operations, growth marketing, demand generation, and more. I've directed successful initiatives, maximizing ROI and market share... taken start-up brands from assisted to unassisted awareness (quantifiable), achieved meaningful boosts in brand engagement, and increased top-of-funnel activity by several multiples for b2b SaaS firms. I have also led campaigns and strategies for major clients including AT&T and the NFL Alumni Association. With an MBA (Marketing focus), MIT Sloan Digital Marketing Certification, and proficiency in platforms like Salesforce and Adobe Creative Suite, I bring a unique blend of strategic planning, analytics, and creative expertise. Let's connect to explore how I can drive success for your team. #StrategicMarketing #CorporateSuccess #ROISkills Include• Growth Marketing• B2B and B2C marketing• SaaS marketing• Marketing Ops• GTM strategies• Team building• Multi-channel and Omni-channel marketing• Strategic planning• Quantitative and qualitative marketing analytics • Brand development• Public relations • Media buying• Creative art (digital and print)• Comprehensive budget creation and maintenance• Demand Generation• Lead GenerationSoftware and Platforms include:• Pardot / Account Engagement (marketing automation)• Salesforce (CRM)• Adobe Creative Suite• WordPress• Hootsuite• Google Analytics• SEMRush• Google Ads• Adroll• MailChimp• Qualtrics• Final Cut Pro• Motion5• CrazyEgg• ZoomInfo• 6sense• and others

Brock Watson's Current Company Details
Park.Easy

Park.Easy

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Founder
San Diego, CA, US
Brock Watson Work Experience Details
  • Park.Easy
    Founder
    Park.Easy
    San Diego, Ca, Us
    View
  • P3 Adaptive
    Director Of Marketing
    P3 Adaptive May 2024 - Present
    Us
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  • Glassbeam, Inc
    Consultant
    Glassbeam, Inc Jan 2024 - Present
    Santa Clara, California, Us
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  • Glassbeam, Inc
    Marketing Director
    Glassbeam, Inc Sep 2022 - Jan 2024
    Santa Clara, California, Us
    Reporting to VP of Marketing, led marketing strategy and implementation (end-to-end) for global b2b IoT and machine data analytics SaaS platform (leveraging AI and machine learning) for the imaging / radiology, medical devices, and healthcare industries.- Developed and Manage Department Budgets - Created a customer centric experience that adapted as the prospects’ behavior changed through buying stages, customized to their persona within the decision group- De-anonymize the dark funnel to enrich CRM, MAP, CDP…- Established and manage Account Based Marketing (ABM) strategies- Build and manage GTM strategy and Message Map- Developed and implement attribution modeling- Perform On-Going Strategic Data Analysis- Lead Demand Gen Strategy and Implementation - Established Strategic Buyer Personas and Lead Grading/Scoring Methodology - Built and manage martech stack- Managed Mutli Channel Campaigns (including paid and earned media)- Event Coordination (virtual and in person)
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  • Proficio
    Digital Marketing Manager
    Proficio May 2019 - Sep 2022
    Carlsbad, Ca, Us
    Proficio is a Gartner recognized award-winning enterprise level cybersecurity solution. My role consisted of planning and leading execution of data driven integrated multichannel demand generation and lead generation strategies for global b2b operations. Management of paid media, earned media, social media, content development including copy, graphics, and video, website development (led redesign effort to improve UX and lead tracking and conversion), and SEO (on and off-site). Developed and maintained top-mid funnel automation programing leveraging multiple platforms within the martech stack.Collaborated with partners such as AWS and Splunk on strategically aligned branding, demand gen, and lead gen campaigns
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  • Nfl Alumni Association San Diego
    Member Of The Board Of Advisors
    Nfl Alumni Association San Diego Jun 2018 - Nov 2019
    Advise NFL player board on marketing and operational strategies related to player membership and community outreach within association chapters.
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  • Nfl Leagues United
    Commissioner
    Nfl Leagues United Mar 2017 - Nov 2019
    Lead operations and promotion of national nonprofit youth non contact football leagues for boys and girls age 5-14. NFL Leagues United partners with local high school coaches and administrators to provide a platform for young athletes to develop the skills needed to become successful student athletes and not just athletes. The programs unique stair-step division model and innovative methods of integrating the importance of academics into the game day experience has lead to the league being adopted by the NFL Alumni Association as its official youth non contact league.
  • Agw Group
    Marketing Director
    Agw Group Jan 2016 - May 2019
    San Diego, Ca, Us
    Full Service Digital Marketing AgencyClients include:- Time Warner Cable- Port of San Diego- NFL Alumni Association San Diego- VAI Resort (largest hotel and entertainment destination in Arizona)- Tony Gwynn Jr (former MLB player)- Akbar Gbajabiamilla (form NFL player, host of American Ninja Warrior, and The Talk on CBS)- Rob Floyd (Bar Rescue and WhipShots with Cardi B)Strategy & Planning: • Research & Competitor Analysis• Brand & Product Strategy• User Experience (UX) Analysis & Optimization• Media Planning & Buying• KPI & ROMI Analysis• Search Engine Optimization (SEO)• Conversion Rate Optimization (CRO)Design & Production: • Branding• Custom Websites• Print & Digital Collateral• Video Production• Audio Production• Photography• Content CreationCommunication: • Drip (email)• PPC• Content Marketing• White Papers• Social Media• Direct Mail• Event Management
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  • Steelorbis
    Director Of Operations - Americas
    Steelorbis Feb 2012 - Jan 2016
    Istanbul, Tr
    Reporting directly to CEO and International Director, continued development and leadership of analytical, marketing, and sales teams on national and international strategic initiatives to drive brand equity and increase market share for web-based global commodity markets intelligence and consulting provider.Strategies• Align operations and marketing with business objectives• Develop and produce sales strategies and marketing campaigns including creative and execution across multiple channels including digital and print• Execute market research including surveys, industry reports, and data overlays to identify market trends in the Western Hemisphere• Create and maintain national and international budget/s• Direct national and international staff on strategic growth campaigns • Client relationship and retention management directly with high ranking industry executives• Develop and maintain strategic partnerships with industry leading associations and trade shows• Travel nationally and internationally to develop strategic relations through personal contacts• Organize, promote, and speak at national and international events and conferences
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  • Steelorbis
    Marketing Manager
    Steelorbis Mar 2009 - Feb 2012
    Istanbul, Tr
    Responsible for development and execution of strategic marketing in North and South America as well as art direction and design of bi-monthly print publication
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  • Steelorbis
    Sales And Marketing Lead
    Steelorbis Dec 2007 - Mar 2009
    Istanbul, Tr
    Responsible for sales in North and South America and marketing opportunities in the region
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Brock Watson Skills

Marketing Strategy Market Research Strategic Planning Public Relations Business Development Management Sales Management Contract Negotiation Leadership Business Strategy Marketing Management Online Marketing Market Analysis Sales Crm International Business International Sales B2b Analysis Trade Shows Strategic Partnerships Graphic Design Market Planning Marketing Communications Event Management Management Consulting Publishing Product Development Social Media Marketing Social Media Powerpoint Brand Development Corporate Branding Consultancy Digital Marketing Advertising Adobe Creative Suite Quarkxpress Salesforce.com Word E Commerce Microsoft Excel Go To Market Strategy Above The Line Wordpress Marketing Automation Google Analytics Google Adwords Marketo Outlook Access Accounting Mac Os Windows Roi Development Product Placement Journalism Erp Microsoft Dynamics Erp

Brock Watson Education Details

  • San Diego State University
    San Diego State University
    Marketing

Frequently Asked Questions about Brock Watson

What company does Brock Watson work for?

Brock Watson works for Park.easy

What is Brock Watson's role at the current company?

Brock Watson's current role is Founder.

What is Brock Watson's email address?

Brock Watson's email address is bw****@****cio.com

What is Brock Watson's direct phone number?

Brock Watson's direct phone number is +161925*****

What schools did Brock Watson attend?

Brock Watson attended San Diego State University.

What are some of Brock Watson's interests?

Brock Watson has interest in Children.

What skills is Brock Watson known for?

Brock Watson has skills like Marketing Strategy, Market Research, Strategic Planning, Public Relations, Business Development, Management, Sales Management, Contract Negotiation, Leadership, Business Strategy, Marketing Management, Online Marketing.

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