Brock Weatherup's Location
Stonington, Connecticut, United States, United States
About Brock Weatherup
Brock Weatherup is an entrepreneur/board member/advisor/executive, 4x startup ceo/founder with 3x exits, multi billion dollar c-suite leader, and active early stage investor. Current board member/advisor of several consumer companies and executive coach to several startup ceo’s. Passionate advocate about leveraging technology (digital media, content & ecommerce) to sell a product or service and believer that all great companies are built with great people. Currently on the board of/Investor/advisor to Wild Society Nutrition, Oowlish Technologies, PetShopBowl UK, and TrustedHousesitters. Active angel/seed stage investor in +25 consumer focused startups including Magic Spoon, Cloud Water Filters, Epoxy.ai, SideCar, Social Ladder, Icelandic, Loveseat, FidoCure, Roo Vet Staffing, Saturday, Petabyte, PeachJar, EZC Pak, League Side, MyndLift, NiniSpeech, UnitedByBlue, and others. . A graduate of University of Colorado Boulder Leeds School of Business '94 and father of two daughters. Proudly an #MSWarrior fighting the good fight every day having been diagnosed with Primary Progressive Multiple Sclerosis in fall of 2021.
Brock Weatherup Work Experience Details
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Managing DirectorAtai VenturesStonington, Ct, Us
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Executive Chairman Of The BoardWild Society Nutrition Nov 2024 - PresentDeveloping nutrient-optimized food to fuel life's adventures, prioritizing exceptional flavor and maximum nutritional value in convenient options that support busy lifestyles….all while championing ingredient transparency, offering clean, nutrient-dense foods with no artificial additives or hidden ingredients. -
Board Member + Strategic Advisor + PartnerYellowstone Natural Holdings 2023 - PresentBozeman, Mt, UsYellowstone Natural Holdings Co. is revolutionizing the food industry with a commitment to sustainability, quality, and ethical practices. Our regenerative ranching and meticulously aligned supply chain ensure that our products, including premium nutrition, good for you and easy "ready-to-eat" meals, leading nutrition air dried pet food, and premium Wagyu beef all meet the highest standards of taste and nutrition. By partnering with small US ranchers in Montana and maintaining rigorous USDA and FDA inspections, we deliver food that is not only delicious but also responsibly sourced and reinvesting the communities. Join us in fueling a healthier, more sustainable future. Our brands include:- Elevate Pet Provisions www.ElevatePet.com- Hi-Country Snack Foods www.HiCountry.com -
Managing DirectorAtai Ventures Aug 2015 - PresentGrowth impact for consumer businesses accelerated by technology including 1:1 Leadership Coaching to early stage seed investing to strategic advisor/board member. Supporting growth stage consumer companies to achieve great success. Direct investments include: Magic Spoon, FidoCure, UnitedByBlue, PetShopBowl (uk), Social Ladder, SideCar (acquired), NiniSpeech, LeagueSide (acquired), Starchup, SafeToNet, GoParrott (acquired) MyndLift, LoveSeat, EZC Pak, Blossm, Cloud Water Filters, LuxTech, PetInsuranceQuotes (acquired), Securithings, Icelandic, Epoxy.ai Crowdsolve Collective and others.
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Strategic AdvisorPetlab Co. Sep 2022 - PresentLondon, England, GbPetLab Co. betters the lives of pets through science-backed supplements and easily accessible educational content for pet parents. PetLab's commitment to quality ensures every product contains high-quality ingredients – sourced from the US and prime locations worldwide; creation of digital content builds an engaged community of pet parents focused on providing healthier, happier lives for their pets; and dedication to excellence has led to building a team of pet health experts to develop the pet supplements of tomorrow. -
Board Member / Advisor / InvestorTrustedhousesitters Sep 2021 - PresentBrighton, GbBreakthrough innovative PET membership business offering the most caring, kindest and radical solution to the biggest problem pet parents face - I’m going on vacation and can’t take my pet, how can I be sure that they will be happy while I’m away? TrustedHouseitters connects pet parents with a community of pet-loving sitters who are happy to look after the pets in a unique value exchange where pet parents offer their home and pet companionship in exchange for complete peace of mind, sitters offer their time and care in exchange for a unique homestay with a pet to fall in love with. And pets get 24/7, 1-1 care with more time and attention from a sitter looking after them for love rather than money. -
Advisor/Board Member/InvestorPetshop.Co.Uk Jun 2016 - PresentStratford-Upon-Avon, Warwickshire, GbLeading e-commerce retailer for pet products in the UK. -
Advisor/Operating Parter - Part TimeMidocean Partners Apr 2022 - Jun 2024New York, New York, UsPart time operating partner role for private equity firm focused on high-quality middle market companies in the Consumer and Business Services sectors. Assisting portfolio companies strategy, digital, e-commerce, and marketing efforts as well as supporting diligence around potential investments. Operating Partners bring direct experience having run companies within MidOcean’s target sectors. provide operational expertise and unique insights, including in-depth knowledge of industry dynamics, competitive landscapes and trends, that guide MidOcean’s investment themes and value creation strategies. -
Board MemberMiva, Inc. Jan 2023 - 2024San Diego, California, UsMiva, Inc. is the creator of a groundbreaking ecommerce platform which powers more conversions, better integrations, and lower total cost of ownership for a broad range of exciting American businesses. With comprehensive solutions for all facets of online selling, Miva delivers modern omnichannel ecommerce for every customer and every industry. -
Chief Executive Officer & Founder (Acquired By Covetrus)Great Pet Care (A Covetrus Solution) Sep 2019 - Apr 2022San Diego, California, UsCreating extraordinary value through innovation within the pet industry by helping pet parents do better for their pets. We believe in being opportunistic to either start new companies or acquire small companies to build a portfolio of high opportunity businesses in the pet industry. Including: GreatPetCare.com, TheAnxiousPet.com, Muttropolis, BarklyPet, Pawprint App / GetPawprint.com, GreatPetMedia.com -
Evp & Chief Innovation Officer And Digital ExperiencePetco Mar 2017 - Mar 2019San Diego, California, UsPetco is a leading pet company providing the products, services, advice and experiences that keep pets physically fit, mentally alert, and Pet Parents full of knowledge and support to enjoy the wonderful benefits that our pets give us. Its all about: Healthier Pets. Happier People. Better World. -
Ceo & Cofounder (Acquired By Petco)Petcoach Jul 2016 - Mar 2019San Diego, California, UsPetCoach is focused on revolutionizing how Pet Parents engage with Veterinarians to improve the health & lives of pets by improving the convenience, data and general access to their Vet. Pet Parents can currently get free advice from via PetCoach's website & App (Apple IOS & Android) from highly skilled & verified veterinarians, keep track of your pet’s health at all times, and connect with your own veterinarian or practice from the comfort of your home. PetCoach was acquired by PetCo in March 2017www.PetCoach.co -
Venture PartnerIconyc Labs Jul 2015 - Jan 2019We tap into the most promising Israeli entrepreneurs and enable them to perform on the biggest stage on the planet: New York City. ICONYC labs, based in NYC, is a first of its kind acceleration program customized for early-stage Israeli tech startups to help them become successful global companies.www.ICONYClabs.com
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AdvisorMissionog Sep 2014 - Mar 2018Philadelphia, Pennsylvania, Us -
Chief Digital Officer / SvpPetsmart Sep 2014 - May 2015Phoenix, Arizona, UsOverseeing all digital engagement and ecommerce for PetSmart. This includes reaching & engaging pet parents, including all of the Pet360 team & sites, across the entire digital ethos. -
Ceo & Founder (Acquired By Petsmart)Pet360 May 2009 - May 2015Plymouth Meeting, Pa, UsVenture backed leading consumer engagement, digital media and subscription ecommerce company for the pet industry. Successfully sold to PetSmart in September 2014.Pet360.com, PetMD.com & OnlyNaturalPet.com -
Ceo & CofounderFathead Jul 2006 - Feb 2009Los Angeles, California, UsLeading sports and entertainment brand developing extraordinary life size wall graphics call Fathead's, small collectible Fathead Tradeable's, and other leading products sold online at www.Fathead.com and through retail. -
Evp Consumer Products EpiIac 2004 - 2006New York, Ny, Us -
President & CeoReserveamerica 2001 - Feb 2004CaOutdoor recreation management. Campground reservations, backcountry permits, hunting/fishing licenses, state & federal monument ticketing, etc. -
Vp Strategic Partnerships & Bus DevelopmentTicketmaster 1998 - 2000Beverly Hills, California, Us -
Vp Sales & MarketingUp With People 1997 - 1999Denver, UsInternational education and community service organization helping to encourage people of all ages, race, religion, political affiliation or any other "difference" to embrace those differences to make a better world. -
Sr. Manager New Business DevelopmentAmerican Express 1994 - 1997New York, Ny, Us
Brock Weatherup Education Details
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University Of Colorado BoulderMarketing & Tourism
Frequently Asked Questions about Brock Weatherup
What company does Brock Weatherup work for?
Brock Weatherup works for Atai Ventures
What is Brock Weatherup's role at the current company?
Brock Weatherup's current role is Managing Director.
What schools did Brock Weatherup attend?
Brock Weatherup attended University Of Colorado Boulder.
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