Broc Baird, MFA — A visionary and dynamic design leader with a unique blend of creativity, leadership, and interdisciplinary expertise. With over a decade of experience in graphic design, creative direction, and brand development, Broc's passion for innovation in design and education drives his impactful work. His academic achievements—a Bachelor of Science (BS) in Graphic Design and a Master of Fine Arts (MFA) in Media Design—paired with extensive professional experience establish him as a leader in the creative field.Currently serving as Makerspace Manager at The LIFT in Abilene, Texas, Broc mentors students from Abilene ISD's high schools—Abilene High, Cooper, and ATEMS—by fostering hands-on learning at the intersection of design, STEM, and creativity. He empowers the next generation of creators, problem-solvers, and innovators through cutting-edge technology and real-world applications, providing them with the tools and support they need to succeed.In addition to his role at The LIFT, Broc is an accomplished freelance creative professional. As Creative Director for Chike Nutrition, he leads strategic outreach efforts, designing and executing marketing campaigns that amplify brand awareness and deliver results. His collaboration with cross-functional teams ensures alignment between creative initiatives and broader business goals.As an Art Director for Matthews Publishing Group, Broc applies his artistic precision and adaptability to craft visually engaging and strategically designed B2B magazine layouts. His freelance portfolio spans industries and reflects his ability to deliver high-quality results tailored to diverse client needs. This versatility makes him a sought-after partner for brands seeking impactful and creative solutions.Broc's dedication to education and creativity has earned him notable accolades, including the Future Shaper award from the Abilene Education Foundation and the Teacher of the Year award for the LIFT/ATEMS campus in 2023. As a community leader, he actively serves on local committees and contributes to advancing educational and creative initiatives.Broc's deep belief in the power of design to create a positive and lasting impact reflects his commitment to inspiring action, driving innovation, and mentoring others to achieve their fullest potential. His work embodies the synergy of creativity, education, and meaningful social change.