Responsible for the end-to-end customer experience for loan originations. Manage marketing and customer acquisition channels, driving loan originations for LendKey's partner banks and credit unions

LendKey is a digital lending platform that partners with community-oriented financial institutions to offer consumers a range of products, including private student loans, student loan refinancing and home improvement loans. With a complete end-to-end solution that encompasses marketing/customer acquisition support, credit decisioning, loan origination, loan servicing and liquidity management, LendKey enables its nearly 300 lending partners to rapidly deliver an expanded menu of credit options to consumers via a user-friendly, cost-effective digital channel. In addition, by providing lenders with the ability to offer credit products online in an efficient, compliant and secure way, LendKey offers borrowers a simple digital lending experience and access to financing options they need to improve their lives and enable their dreams.

The role was critical in bridging departments to ensure that CHROME was making timely, well informed decisions. I discovered trends before they become issues and provided reports and proposed solutions when issues did surface. The role was critical in guiding the short and long-term strategy of becoming a digital first financial institution that provides exceptional service.As Chief Digital Officer I lead the digital team in achieving the credit union’s goal of becoming digital first through the development, implementation and continuous improvement of digital consumer experiences. I helped to craft the online banking and mobile app experience. Compile data from various sources to gain consumer and business insights and act on the information to drive the credit union’s growth while adhering to the defined mission and vision. Deliver reporting to management and the credit union’s board of directors along with strategies to meet objectives and deliver wow experiences.

Focused on customer acquisition and engagement by using digital media to create a simple, seamless and experience for current and prospective credit union members. Managed the social and digital media presence of CHROME FCU. Planned and executed marketing campaigns using email, social media and display advertising.Improved customer support process by optimizing Zendesk integration.

Designed EverSafe.com's web and mobile friendly website.Manage EverSafe user experience by improving web usability (web and mobile) and customer support.Responsible for marketing campaigns via the internet and television to drive customer enrollments including social campaigns on Facebook and Twitter and display ads.Optimize customer enrollments through A/B testing of creative and analysis of user engagement.Manage communications with customers for support and product questions via email and phone.Implement and manage CRM and internal project and data tools.

Created, developed, and managed the CarLoanPal and CarLoanAnswer brands. Oversaw continuous growth of the business to become a multimillion dollar unit of Enfocel,LLC. Responsible for online marketing, email, and television including was a national television campaign airing regularly on MTV, Comedy Central, Spike, and more.Continuously optimized all aspects of the business including website performance and conversion, revenue opportunities, marketing and customer experience.Created P&L's, managed vendor and partner relations and accounts receivable.Managed technology implentations, customer support operations, and call center operations.

Managed the BarNone Internet Product for subprime auto loan lead generation.Responsible for product profitability, data analysis, affiliate relationships, business development, lead procurement and placement.Responsible for SEM and SEO strategies to best reach the target audience and manage all aspects of affiliate marketing, email marketing campaigns, website design and content management and creative development. Generated monthly P+L statements along with detailed analysis of revenue streams and associated costs.Developed processes and deliverables including internet performance metrics, order fulfillment predictor models, demographic marketing plan and a sales training and incentive program to generate revenue in untapped markets.

Responsible for all aspects of BarNone's direct mail product including; production, response analysis, and creative performance analysis. Utilized mapping software to analyze regional response and trends to improve product response and support outside and inside sales teams.Managed relationships with mail print shops and list vendors including Equifax and TransUnion.

Part-time position through Lionbridge that helped improve search quality for Microsoft's advertising platform.Evaluated web pages results against user queries.

Part-time position through WorkForce Logic aimed at improving Google's search functionality.Evaluated web pages and images against user search intent to determine if search results were relevant to the query.Part-time position working remotely that required meeting weekly output goals.

Developed, analyzed, and tested improvements to Guru.com’s web interface.Provided email and phone support for inbound emails/phone calls submitted byGuru.com users. Performed competitive analysis of the freelance employment environment.

Served as a consultant (Marketing and IT) in a position that paid a stipend and covered tuition at BEACON (Business, Economic, and Community Outreach Network) of Salisbury University. Project lead on the following marketing initiatives: ShoreTrends – The Eastern Shore Economic forecasting project, Lower Shore Workforce Alliance Career Guide, Perdue Corporation Healthy Workplace Initiative, "Wicomico Is…" Marketing Plan. Served as IT Specialist, responsible for the performance and maintenance of all IT functions including management of BEACON's website.