As a seasoned marketing professional, I have built a diverse career around driving brand growth, managing comprehensive marketing strategies, and spearheading business development. Currently, I serve as the Marketing Manager at Strengbergs Habit Factory Ab Oy, where I oversee the global marketing and branding efforts for Habit Factory's innovative tobacco-free nicotine pouches, including the brands KLINT, FIX, NOTO, and Strengbergs. My role involves planning and executing marketing campaigns tailored to diverse international markets, managing our presence at global exhibitions, and enhancing brand visibility through partnerships, such as with the MotoGP team KLINT Forward Racing Team.Previously, as CEO and owner of both Pre-print and Alps Finland Ab Oy, I led significant business transformations and expansions. At Pre-print, I focused on modernizing operations, digitalizing the business, and unifying it with Alps Finland under the Pals brand. My responsibilities included overseeing all aspects of business management, from financial stability and product development to creative direction and sales strategies. I successfully navigated both companies through significant external challenges, including economic downturns and market shifts, and drove efforts in business development to expand market presence.Additionally, I directed Mangleis Creative, a marketing agency providing solutions for small to mid-sized companies. Here, I managed brand development, content creation, digital marketing, and consultancy services. My work included creating bespoke WordPress websites, managing social media strategies, and guiding clients through digital transformation. My role also encompassed creative direction and driving sales growth.Throughout my career, I have honed a robust skill set in global marketing, brand management, business development, creative direction, and sales. I am passionate about promoting ethical practices and sustainability in business, and I am dedicated to helping brands connect with audiences worldwide. Whether managing complex business transformations or leading global marketing strategies. I am driven by a commitment to excellence and a desire to create meaningful connections through effective marketing.For more information about my current work, visit habit-factory.com.