Ericka Broderick Email & Phone Number

- Develop, execute, and monitor digital campaigns including PPC, display advertising, paid social media campaigns, retargeting, and other channels to drive and convert traffic-Create reports and discuss campaign results, highlighting new strategies and optimizations with clients on a weekly basis to ensure campaign growth and accountability- Measure and manage campaign spend and budgets on a daily basis- Content writer for blogs and social media postings- Make changes to company website while staying cohesive and close in line with brand aesthetics

· Participated in the strategy, development, execution and optimization of display, social media and mobile advertising, while adhering to brand standards· Designed, developed, managed, and optimized content· Managed daily activities related to web, social media, microsites and digital marketing campaigns · Analyzed customer behavior to improve digital marketing programs · Conducted landing page and e-mail campaign tests· Managed e-mail marketing programs, lists, imports and permissions· Coordinated online sales and marketing events, such as webinars· Integrated online activities with offline marketing communication plans to ensure consistency· Managed agency and vendor relationships to ensure quality and consistency of outsourced work · Interfaced with other FastenMaster Sales and Marketing functions, including product management teams, in order to understand and maximize sales strategies

Springfield, Massachusetts Area

• Launched and maintained a digital content strategy plan across social and digital sites• Managed, optimized, and published content to multiple clients' social media channels daily• Produced creative and branded videos, graphics, email, and text marketing campaigns• Developed social best practices and evaluated emerging social capabilities and trends

• Collaborated with the campus Marketing Department to create content for the university’s social media platforms• Directed, shot, and edited videos highlighting on-campus events, resources, and the community• Provided new ideas to better connect the university to target audience

• Provided coaching, training, and feedback to students seeking help with applied statistics mathematics• Identified areas in need of improvement and demonstrated the process to accurately solve problems• Helped students increase their math comprehension and capabilities

• Greeted and engaged with the customer at all times, using our product to connect with the customer• Maintained a clean and safe environment that prevented loss and minimized risk• Processed cashier transactions quickly, accurately and drove brand loyalty programs• Kept product folded, sized, in-stock and organized on the sales floor and up stocks/back stocks• Executed the shipment process to meet productivity and presentation standards

Manchester, Nh

• Supervised the gallery during exhibition and answered visitors’ questions• Developed an in depth knowledge of exhibits through openings and presentations• Performed receptionist duties by answering phone calls

Bachelor Of Arts (Ba), Communication, General

Activities and Societies: Phi Omega Psi, NSCS, Order of Omega

Communication, General