Brodie Waters Email & Phone Number

Saint Johns, Fl, Us

Jacksonville, Fl, Us

Orlando, Florida, United States

Jacksonville, Florida Area

Founding IMAC Consulting in 2008, I've been able to provide strategic direction to numerous professional sports teams, realizing savings that exceeded $30MM. My development of a unique SaaS application, currently used by agencies and media outlets including ESPN, is centered around bridging the technological gap in sports. Additionally, I've been privileged to consult for ESPN, where my content contributions have markedly bolstered their subscription base. Saved over $30MM for professional sports teams through strategic interventions. Developed and licensed a proprietary SaaS application to major outlets, including ESPN. Contributed to a significant increase in ESPN+ subscriptions through specialized content. Designed contract negotiating model for the start-up of the United Football League, contributing to the raising of more than $200MM in funds for the league

Ithaca, New York Area

At Cornell Law School, alongside Michael Huyghue, I co-taught 'The Art of Negotiation in Business & Sports'. The course focused on negotiation techniques and strategies, and created relevant real-life negotiation scenarios for the students, leading to one of the schools highest ranked courses by student satisfaction.  Co-facilitate 'The Art of Negotiation in Business & Sports', enriching the curriculum with practical insights. Share experiences from negotiating contracts worth over $225MM during my tenure at Axcess Sports and General Sports Worldwide.

United States

With General Sports Worldwide, I led both the Consulting and Athlete Representation divisions across North America. I'm especially proud of the strategic plans we developed and executed for clients, resulting in partnerships with major sports leagues like NFL, NHL, and MLS, projected to generate over $90M in new revenue within the next 24 months. Working with the Fritz Pollard Alliance, I was deeply involved in promoting diversity in the NFL, further highlighting our commitment to positive change in the sports industry. Negotiation & Client Relations: Secured partnerships with major sports leagues including the NFL, NHL, MLS, and key teams within the NBA and Formula One Racing. Strategic Planning & Financial Management: Led consulting clients in strategic planning leading to securing agreements projected to generate over $90M in the upcoming 24 months. Digital Innovation: Spearheaded initiatives around digital collectibles, VR/AR, and the metaverse, tapping into the next-gen sports experience. Client Relations: Represent professional, Olympic and collegiate athletes, negotiating contracts, securing endorsements, and creating branding and marketing strategies.

St. Augustine, Fl

During my tenure with the PGA TOUR World Golf Hall of Fame, I initiated strategies to extend the Hall of Fame's reach, achieving not just an increase in revenue but also in global visibility. Being instrumental in organizing the Hall of Fame Induction Ceremony at various global venues was one of my career highlights. I had the honor of collaborating with some of golf's greatest legends in crafting a content series that significantly bolstered our social media presence and global awareness. Led efforts of the 501(c)(3) institution, including strategic planning, revenue generation, event production, client relationships, sales and partnerships, museum exhibitions and educational programming. Achieved a nearly 200% increase in partnership revenue through strategic global engagements. Enhanced media coverage of Hall of Fame Induction Ceremony by over 140%. Launched content series with golf legends, driving significant social media engagement. Responsible for securing grants and funding for educational programming and traveling exhibitions, allowing the Hall of Fame to impact hundreds of thousands of youth in America and Europe. Facilitated large scale events with organizations including the PGA TOUR, Royal & Ancient, USGA and the International Olympic Committee (IOC)

Jacksonville, Florida Area

At Axcess, my role as an NFL Certified Contract Advisor allowed me to represent a myriad of talented athletes, successfully negotiating contracts worth over $225MM. I've had the unique opportunity to work alongside entertainment icons for large-scale events, with notable collaborations including Magic Johnson and Snoop Dogg. My endeavors also enabled me to contribute positively by raising funds for the Snoop Youth Football League Foundation, an organization close to my heart. Successfully negotiated over $225MM in NFL contracts. Developed large-scale events with celebrities including Magic Johnson, Snoop Dogg, Oscar De La Hoya, and Gladys Knight.  Raised over $1,000,000 in two years for the Snoop Youth Football League Foundation, providing athletic and educational opportunities for inner-city youth.