Brody Butchart Email & Phone Number

Calgary, Canada Area

I’ve been fortunate enough to be with RCKTSHP from the very beginning stages when it was just an idea. We started RCKTSHP because we found there were two main problems that post-secondary students are facing around the world. 1. Students are having an increasingly difficult time getting work experience 2. Students are facing extremely high tuition costs that are putting them into bad debtAlthough my title is Sr. Marketing Strategist I wear many different hats, a few of my responsibilities include:• Managing all the social media including Facebook, Twitter, LinkedIn, YouTube, and Instagram. This involves aggregating relevant third-party content to be shared across each medium. I also collaborate with others to create completely original content for our YouTube channel.• Managing all the targeted advertising on Facebook and Twitter. This involves A/B testing, tracking performance, and managing budgeting.• Creating original RCKTSHP scholarships each month to give away to students. I develop the concept of the scholarship and set it up on our website. • Sending out bi-monthly newsletters via MailChimp to our mailing list of nearly 8000 students• Analyzing the websites Google Analytics in order to discover our strengths and weaknesses. • Updating the website with relevant content, including original blog articles, aggregating internships, aggregating student events happening across Canada, and adding any other useful resources that would benefit students.

As the Marketing Intern, the majority of my responsibilities involved work for one of our biggest clients, Nourish Organic. They're an organic skincare company located in Beaver Falls, Pennsylvania and was the first skincare company to be USDA certified organic. Some of my responsibilities included:• Managing all social media accounts (Facebook, Twitter, Pinterest and Instagram) which involved keeping all the platforms up to date with new content • Creating partnerships with other websites and online bloggers to write reviews and do giveaways with Nourish Organic product.• Keeping the blog up to date with original content which involved finding freelance writers to create articles related to the organic lifestyle.• Creating monthly summaries of Nourish Organic's online activity and presenting it to the CEO. The presentations would be compiled of data that was drawn from Google Analytics and Shopify and would cover topics such as month to month revenue sales, top selling products, and website traffic. The presentations also covered the performance of email newsletters, our affiliate program and any reviews and giveaways that occurred in the past month.• Taking the email creative from our design team, setting it up on MailChimp and arranging it to be sent out to Nourish Organic's list of newsletter subscribers.• Creating monthly giveaways using Rafflecopter that would run on our Facebook page and blog. Individuals could enter in a variation of ways that would increase Nourish Organic's exposure and expand their following.

• Learnt how to effectively plan events while being in charge of setting up all corporate packages we hosted for groups at Flames Central and WEST restaurant and bar• Helping with the strategy and promotion of different ticketing packages, this involved attending various events around the city.• Developed the ability to effectively communicate and gain the attention of strangers by working a sales table at Flames games.• Furthered my computer skills while constantly writing emails, using Excel to make spreadsheets, and writing documents on Microsoft Word.• Gained the ability of working with a wide range of age groups while aiding fans through the process of getting to ride the Zamboni.