Lead Creator
CurrentAs Creators we live to make and connect with consumers with our unique methods of storytelling.• Autonomously ideating and creating content at scale. Ideas and making on loop. (fastest speed and most volume). Spearheading projects from start to finish with the oversight of my A/CD.• Knowledge of what ideas are working and build ideas from there. Creating that content consistently unlocks new insights against which to ideate and skillfully create new Contextual and Amplified Content. • Ideas consistently tap into culture and break the advertising norm while engaging and educating the agency/industry in new forms of storytelling through osmosis. • Content consistently garners a volume of attention (likes, comments, earned media, etc.) and impact of attention (sales, conversions, client business results, etc.) higher than client benchmarks. • Following the leadership of the A/CD to help mentor, educate, and guide Senior Creators, Creators, and Creator Residents, and even in some cases Art Directors and Copywriters, on our team and across the agency on best practices, ideating, and execution.