Brogan Savage Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Creating strategic roadmaps with ROI projections for global e-commerce and retail brands including Versace, Puma Global, Beauty Pie & FatFace.

London, United Kingdom

London, United Kingdom

Clients included EDF Energy, News UK and Spire Healthcare.

London, United Kingdom

Manage the strategy, targets, execution, reporting & optimisation of paid search, affiliate marketing, Facebook marketing & email marketing for UK & European sites. Manage digital marketing budget for seven European sites. • Control digital marketing budget for UK, French, German & Dutch websites• Produce weekly & monthly dashboards as well as daily snapshots for my team and other key stakeholders• Hired new PPC agencies to optimise existing account structures & expand accounts through PLAs, RLSAs, DSAs, Display & Generic terms • Launched paid search activity in France, Germany & Netherlands• Implemented new ESP (Sailthru) as well as responsive templates• Setting up dynamic content slices in emails to recommend 1:1 personalised products; able to code emails• Work with marketing to drive database acquisition for Google Customer Match ads, social ads, competitions, in-store activities & festivals• Effectively manage our database in lieu of CRM manager; cleaned up variables in customer data so we can segment our emails by gender• Initiated welcome emails and abandoned basket emails in all markets • Brief in all promo codes, create terms & conditions and seed codes to voucher code sites• Manage e-Commerce content calendar, create email content, liaise with merch & marketing to ensure alignment and brief in designs• Work with SEO agency to recommend and execute technical SEO improvements to all sites• Run weekly trade meetings with key stakeholders from marketing, e-Commerce, retail & merch to review progress and plan out initiatives for upcoming weeks

London, United Kingdom

Lead the strategy and execution of paid search and affiliate marketing in the UK, ANZAC, US, Asia and European markets; managing UK online promotional strategy and responsible for online budget• Launched paid search internationally and rolled out new search initiatives including Google Shopping, remarketing and RLSAs• Brought in a more efficient data feed agency who helped optimise our Google Shopping activity – now brings in a third of all paid search traffic – looking to further optimize with Merchant Promotions and lifestyle photography• Currently setting strategy for prospecting through search marketing• Launched paid ads in Saudi Arabia which now accounts for 30% of SA revenue and has not cannibalised organic revenue YoY• Recently completed SEO course at the Chartered Institute of Marketing; currently setting long-term SEO strategy and considering agency support• Work closely with Content Editor to help launch 3rd party content and to communicate search reports to keep onsite content search engine optimized and relevant • Liaise with PR team to get key bloggers signed up to our affiliate programme; currently working on blogger event with our key affiliate, RewardStyle• Managed the replatforming of 3 country sites on to one international domain with minimum disruption to traffic to deliver revenue targets• Launched French affiliate programme and introduced more long-sighted UK & US affiliate marketing strategy • Restructured on-line team to include an email marketing specialist resulting in increased time and cost efficiency

Mayfair, London

• Created digital strategy and wrote budget for blissworld.co.uk• Planned e-crm programme and briefed e-mail designs• Planned social media strategy for UK• Ran affiliate marketing programme• Managed SEO & PPC agency• Was in charge of creating and implementing 3rd party brand strategy• Analysed sales data to plan and projected revenue & ROI on promos & GWPs

Brentford

• Managed social media campaigns helping build an organic Facebook fanbase of 7.8K in 11 months; I also trained our European distributors in web 2.0 & oversee the French & German social media sites• Managed e-commerce site, online promos & gifting and e-CRM programme; I planned digital strategy for FY12• Led digital agency to execute consumer digital trial panel, Mirror Diaries • Worked with our PR agency to organise consumer & journalist/blogger events; I organised our first consumer event in 2 years (managed 3 agencies, delivered a 4 minute sampling experience with over 2K consumers and achieved £600 of sales & 1K database registrations)• Developed strong and accessible product support kit for sales team (planograms, NPD sheets, product catalogue, product matrix, competitor matrices, image library, advertorials, POS materials, GWPs)• Developed competitive analysis for all major launches & gate requests• Completed copy & image requests from all key accounts; I recently helped upgrade Boots site resulting in +15% sales• Was key contact for our CSR relationship with the British Beekeeping Association; I currently manage marketing & digital support for their organisation

Croydon, United Kingdom

• Responsible for managing two e-commerce sites• Oversaw PPC campaigns; helped create new ad campaigns, audited current ad groups and controlled budgets• Maintained data feeds and controlled budget for shopping portals • In charge of an SEO team; monitored keyphrase ranking, created SEO pages and procured links from relevant sites• Responsible for social media sites and campaigns• Responsible for affiliate marketing campaign• Wrote copy for ads, advertorials, press releases, onsite news and product descriptions• Kept sites up-to-date with fresh content, news, interviews and offers• Procured banner deals on external sites• Responsible for purchasing products & negotiating with suppliers• Regular competitor analysis and monitoring of the market

London, United Kingdom

• Head of all commercial castings• Organised auditions with casting directors• Prepped artists for castings and jobs• Kept website up-to-date• Handled invoicing and receipt of payments

London, United Kingdom