Brogan Savage Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Creating strategic roadmaps with ROI projections for global e-commerce and retail brands including Versace, Puma Global, Beauty Pie & FatFace.

London, United Kingdom

London, United Kingdom

Clients included EDF Energy, News UK and Spire Healthcare.

London, United Kingdom

• Manage the strategy, targets, execution, reporting & optimisation of paid search, affiliate marketing, Facebook marketing & email marketing for UK & European sites. Manage digital marketing budget for seven European.
• Control digital marketing budget for UK, French, German & Dutch websites
• Produce weekly & monthly dashboards as well as daily snapshots for my team and other key stakeholders
• Hired new PPC agencies to optimise existing account structures & expand accounts through PLAs, RLSAs, DSAs, Display & Generic terms
• Launched paid search activity in France, Germany & Netherlands
• Implemented new ESP (Sailthru) as well as responsive templates

London, United Kingdom

• Lead the strategy and execution of paid search and affiliate marketing in the UK, ANZAC, US, Asia and European markets; managing UK online promotional strategy and responsible for online budget
• Launched paid search internationally and rolled out new search initiatives including Google Shopping, remarketing and RLSAs
• Brought in a more efficient data feed agency who helped optimise our Google Shopping activity – now brings in a third of all paid search traffic – looking to further optimize with Merchant Promotions and lifestyle.
• Currently setting strategy for prospecting through search marketing
• Launched paid ads in Saudi Arabia which now accounts for 30% of SA revenue and has not cannibalised organic revenue YoY
• Recently completed SEO course at the Chartered Institute of Marketing; currently setting long-term SEO strategy and considering agency support

Mayfair, London

• Created digital strategy and wrote budget for blissworld.co.uk
• Planned e-crm programme and briefed e-mail designs
• Planned social media strategy for UK
• Ran affiliate marketing programme
• Managed SEO & PPC agency
• Was in charge of creating and implementing 3rd party brand strategy

Brentford

• Managed social media campaigns helping build an organic Facebook fanbase of 7.8K in 11 months; I also trained our European distributors in web 2.0 & oversee the French & German social media sites
• Managed e-commerce site, online promos & gifting and e-CRM programme; I planned digital strategy for FY12
• Led digital agency to execute consumer digital trial panel, Mirror Diaries
• Worked with our PR agency to organise consumer & journalist/blogger events; I organised our first consumer event in 2 years (managed 3 agencies, delivered a 4 minute sampling experience with over 2K consumers and.
• Developed strong and accessible product support kit for sales team (planograms, NPD sheets, product catalogue, product matrix, competitor matrices, image library, advertorials, POS materials, GWPs)
• Developed competitive analysis for all major launches & gate requests

Croydon, United Kingdom

• Responsible for managing two e-commerce sites
• Oversaw PPC campaigns; helped create new ad campaigns, audited current ad groups and controlled budgets
• Maintained data feeds and controlled budget for shopping portals
• In charge of an SEO team; monitored keyphrase ranking, created SEO pages and procured links from relevant sites
• Responsible for social media sites and campaigns
• Responsible for affiliate marketing campaign

London, United Kingdom

• Head of all commercial castings
• Organised auditions with casting directors
• Prepped artists for castings and jobs
• Kept website up-to-date
• Handled invoicing and receipt of payments

London, United Kingdom