As a Digital Marketing Strategist & Design Thinking Practitioner, this is what and how I do:Management and collaborationWith an extensive experience in a diverse set of industries and managing teams I like to set the strategic direction for effective marketing campaigns with a 3 step frameworkWhy -> What -> HowWhy? : Research + AnalyseInvolves in-depth research to determine market prospects, competition, user preferences, behavior and user journeyWhat? : Collaborate + Create solutionsCollaboration with the primary stakeholders, to create a set of solutions and mutually opting for the most effective and feasible onesHow?: Collaborate + ActPlanning, delegation, defining action points and timelines. In my current role, I lead cross-functional collaboration among marketing, media, creative, content and engineering teams.'Humans First' approachA certified practitioner in Design Thinking, User Experience and Human-Computer Interaction. I understand that an effective strategy or solution is designed to answer a Human's need in a simple, efficient manner. It enables me significantly in problem solving by creating meaningful user personas, buyer's journey and define multiple use scenarios to unravel and explore the Why, What and How.In fact, this is something I lay significant emphasis on, within the organization and when invited as a speaker on innovation and technology in management institutes.