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Shailender Singh is listed as Digital Marketing Strategist | Addressing Challenges with Design Thinking at Self-employed, based in Gurgaon, Haryana, India. AeroLeads shows a matched LinkedIn profile for Shailender Singh.
Shailender Singh previously worked as Consultant - Digital Strategy & Design at Self-Employed and Director of Digital Strategy & Design at Mangodata. Shailender Singh holds Ba, English from Delhi University.
As a Digital Marketing Strategist & Design Thinking Practitioner, this is what and how I do:Management and collaborationWith an extensive experience in a diverse set of industries and managing teams I like to set the strategic direction for effective marketing campaigns with a 3 step frameworkWhy -> What -> HowWhy? : Research + AnalyseInvolves in-depth research to determine market prospects, competition, user preferences, behavior and user journeyWhat? : Collaborate + Create solutionsCollaboration with the primary stakeholders, to create a set of solutions and mutually opting for the most effective and feasible onesHow?: Collaborate + ActPlanning, delegation, defining action points and timelines. In my current role, I lead cross-functional collaboration among marketing, media, creative, content and engineering teams.'Humans First' approachA certified practitioner in Design Thinking, User Experience and Human-Computer Interaction. I understand that an effective strategy or solution is designed to answer a Human's need in a simple, efficient manner. It enables me significantly in problem solving by creating meaningful user personas, buyer's journey and define multiple use scenarios to unravel and explore the Why, What and How.In fact, this is something I lay significant emphasis on, within the organization and when invited as a speaker on innovation and technology in management institutes.
Listed skills include Vas, Product Development, Strategic Alliances, Licensing, and 24 others.
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- Strategy: Project basis with agencies and clients- Design: Consulting a client in Healthcare Sector. The project goal is to make Homecare easy to access, manage and cost effective via a mobile application- A regular guest speaker on 'Strategy and Innovation' at Fortune Institute of International Business (FIIB)Clients: MangoData, Renascent Technologies
Gurgaon, India
- Responsible for responding to new client/business pitches and C-level presentations- Led research and innovation in the organization- Utilize customer data and analytics to inform marketing strategies and decisions- Align and partner closely with key stakeholders of Marketing, Creative, Media and Engineering teams to devise strategy and optimize operations to ensure timely execution- Responsible for establishing design vertical from the scratch in the organization- Initiated a learn while you work micro-framework focused to emphasize on research and design thinking (the Why?) for interested members across teams- Relationship building with external stakeholders for the development, smooth execution and implementation of projects
Gurgaon, India
Founded a design studio for an in-house line of apparel. The studio gradually grew to offering branding solutions, team-building concepts for corporates.- Responsible for business development, partner management- Led a team of five designers and business executives- Employing a network of top design and execution freelancersClients: Mckinsey, Honda, Aditya Birla, Uber, Jabong
Gurgaon, India
- Led content strategy, operations, partner alliances and management- Responsible for regular C-Level presentations for new opportunities, growth and performance- Provided leadership, direction and mentoring for a team of 6- Worked with cross functional teams across Marketing (promotional plans), regulatory, product development, legal (agreements, discussion and closure), tech (product testing and performance) and finance (partner payouts) for implementation and smooth running of services
- Led new product development and launch- Product lifecycle management- Content strategy, operations, partner alliances and management- Provided leadership, direction and mentoring for a team of 15
1. Mobile VAS services B2B and B2C2. Working closely with media associates and help them leverage most from their content.3. Tie ups with Content providers4. Create new concepts/ideas for products
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Shailender Singh works for Self-employed.
Shailender Singh is listed as Digital Marketing Strategist | Addressing Challenges with Design Thinking at Self-employed.
Shailender Singh is based in Gurgaon, Haryana, India while working with Self-employed.
Shailender Singh has worked for Self-Employed, Mangodata, Wicked Bite Design Pvt. Ltd, Videocon Telecommunications Ltd, and One97 Communications Limited.
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Shailender Singh holds Ba, English from Delhi University.
Shailender Singh is listed with skills including Vas, Product Development, Strategic Alliances, Licensing, Product Management, Mobile Devices, Mobile Content, and Mobile Commerce.
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