Bron Hekkema Email & Phone Number

United Kingdom

United Kingdom

New position to develop the Graphics segment for Innovia coated BOPP Films. These films are PVC free and offer a more sustainable solution for self adhesive applications.

Germany

Responsible for the Global Commercial Team of 50 FTE, sales offices in Germany, USA and China with a turnover of > €100 MM. In the 4 factories Heytex produces high quality technical textiles for digital printed and industrial applications. Reporting to the CEO.Main achievements:- Implemented a new sales structure within 3 months, based on market segmentation with dedicated field sales for the key segments. The change resulted in a significant business turnaround with > 15% growth in the high profitable Texineering ranges. - Segmented the customer base on growth, potential and profitability. The focus on growing and profitable customers resulted in 3% higher margin and 10% growth at the key-converters.- Introduced a Business model based on Commodity vs Differentiated business, with cross-functional Business Teams to manage each Business accordingly. This resulted in a more customer centric organisation and much faster product development at 3-5% lower cost. - Introduced standard sales processes and new tools such as Pipeline Management, Key Account Management and Horizon Growth programs.

Helsinki Area, Finland

Board Member for a medium sized Distributor for the Graphics Industry. Guided the acquisition process with the Spandex Group which let to the successful sell in the summer of 2018.

The Netherlands

- Management position to improve company performance by driving and executing sales excellence projects in the European sales organisations. - Developed and executed a growth strategy in Germany, United Kingdom, France & the Netherlands. Achieved a significant turnaround within 6 month. - Optimised the system & improved the way salesforce is working with Salesforce.com CRM. - Implemented customer segmentation and re-designed the commercial structures in various countries to create focus around key customers. Including the appropriate KPI’s & dashboard. - Developed a training program for sales management, with focus on sales coaching , leadership skills & performance management. Introduced and rolled out a new appraisal process.

The Netherlands

Executive position leading the European Sales & Service organization with over 75 FTE. Responsible for a business with a turnover of ˃€250MM.. Providing self-adhesive solutions for corporate branding, decorative, promotional and protection purposes . Reporting to the General Manager and member of the European leadership team with full P&L responsibility. Able to drive growth in a mature market by building strong relationships with Pan-European distribution accounts and leading converters. Redesigned the commercial organization during economic downturn resulted in significant reduction of FTE and selling costs. At the same time created a more focused customer approach, resulted in significant growth in direct & end user channel

The Netherlands

Promoted to Director level with overall responsibility for the full P&L of the ˃ €100MM Business Unit Signage & Digital with 23 FTE. Defined and executed a strategy for the BU in order to meet the company’s targets for growth and profitability. Build a strong sales & marketing organization with focus on enhancing the relationships with key customers & suppliers and sharegain.Grown the top line with ˃20% mainly by Identifying the new digital opportunities. Created cross-functional business teams to develop and launch a new portfolio of digital printable products, which is still today a significant % of the turnover. Launched a unique value added services program to differentiated the Avery Graphics brand at the printers.Received the Global Avery Dennison Corporate Excellence Award for Sales & Marketing.

Germany

Leading the largest of three sales regions with a team of 16 FTE in field sales & customer service. with a total sales responsibility of ˃€50 MM. Played leading role in the commercial integration of Jackstaed GmbH .Member of a project team that developed and implemented a new commercial organisation structure and delivered the expected savings from the acquisition of €2.0 MM with in total 40FTE redundancies.

Netherlands

New position with a team of 8 FTE focussing on building market share in new emerging opportunities in Eastern Europe. Opened representative offices in Warsaw, Prague and Budapest. Doubled the revenue to ˃€20 MM by establishing a strong distribution network in the region.

Netherlands

Build a centralized European customer service organization in the Netherlands of 19 FTE . Closed six local country service organizations. Resulted in significant improved customer experience at €0.5 MM lower cost.

Germany

Temporary assignment to turn around declining results and re-build new country sales team with 5 FTE. Extended distribution network with largest merchant group in Germany and build a direct channel.

Netherlands

Sales position in newly formed business unit screen products with sales responsibility of €15MM . Part of the team that achieved a business turnaround from $1mm annual loss to profit in 3 months.

Various trainee & management positions in hotel business in the Netherlands and Belgium.Restructured Facility Management department to achieve overall cost reduction of 50%. Eliminated the managerial function and moved at my own request to the sales department.

Post Graduate, Mba

Ba, Facility Management

Hospitality Administration/Management