A background in consultancy, client advisory and management of multi-disciplinary teams across marketing, brand, communications and business strategy.Experienced in leading a business through mergers, change and growth, managing large agency teams and driving profit for a number of global clients. Multi-lingual, I’ve worked in North America, Europe, the Middle East as well as emerging markets across many sectors which include: travel, leisure, retail, FMCG, hospitality, finance, property, automotive, government, healthcare, education, energy, telecoms and luxury.My focus is always on the underlying business challenge in order to develop insight driven marketing solutions that help to tell a story, build a brand, and connect with b2b/b2c consumers.The aim is to create commercially focused marcomms solutions where the right media with the right creative drives results for the brand and business.I've run digital, CRM, social, content, PR, brand, experiential, events, new business/sales departments, working with clients to develop the best integrated marketing mix for their budgets.IPA and CIM trained, I have spoken at conferences and business events on: CRM and data for business, evolution vs revolution for brands, and the evolving digital customer experience.In addition to working with a number of clients via my agency, I work part-time as a lecturer merging a careers’ worth of experience with academic theory to bring this field, that I work in and continue to love, to life for a new generation of marketers.Some companies I've worked for: Citi Group • BAA • Club Med NMEA • Lucozade Ribena Suntory • Department of Health • Britvic • Graff Diamonds • Allergan Pharmaceutical • Bacardi Global Group • Unilever • Diageo • adidas • Royal Bank Scotland • Greene King • Vertu/Nokia • Homeserve • P&O Ferries • Nissan • Cadbury • South African Tourism • PPG • Town Hall Symphony Hall Birmingham • Alcatel-Lucent • Aga • London Zoo • Crown Estate • Land Securities • M&G Investments • VW / Skoda / Audi • American Airlines • Disney Paris • Cadbury • Deloitte Canada • University of Birmingham • Delta Airlines • Putney Exchange etc.