Bron Schultz (Cmsa) Email and Phone Number
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Disruptor, innovator and champion of all things digital. I am a strategic and creative problem solver that links business objectives to marketing solutions that drive customer actions. I understand human behavior and enhance this understanding with market research to know what your customers need and want and how to let them know that your product will add unmissable value to their lives. I have a unique understanding of the multi-channel TV environment and the burgeoning Video on Demand sector, having worked across various business units from creative services, post-production, channels, VOD (Video on Demand), legal and contracts administration, Content Discovery and the overall running of a business.I started out in the creative sector but moved quickly into strategic and managerial roles. My broad knowledge of the communications and advertising industry has been recognised by both the Loeries, PromaxBDA and the Assegais. With invitations to judge both awards, I have also served as a committee member as well as performed speaking engagements in Europe, Australia, and South Africa. I, along with the various teams which I have managed, have won a multitude of awards, including:• Most Outstanding Promo of the Year• Best Integrated Marketing Campaign • Mentoring the winners of Rocket and Best Young Designer Awards At the core of all that I do is a deep-seated dedication to client service and efficiency. I believe in continually striving for excellence which is dependent on discipline and innovative thinking. Attention to detail has been key: be it working in media management as part of the post-production process, developing and maintaining databases and processes, understanding and delivering on client briefs, or understanding and ensuring compliance to every aspect of a content supplier's agreement, from licensed services to content protection specifications or working across technical, product, editorial, development and marketing teams to scope, develop and deliver new tools and services to assist customers with content discovery.
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Marketing Director (Volunteer)Parkmore Community AssociationJohannesburg, Gp, Za
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Chief Solutions OfficerBirthmark Oct 2024 - PresentJohannesburg, Gauteng, ZaAs Chief Solutions Officer, pivoting from Chief Strategy Officer as my role broadened in serving our clients & our business. I lead cross-functional teams, identifying & developing customer-centric solutions for our clients & our client’s customers-developing new products, services or models or the highly effective application of existing modalities. Leveraging over 20 years of global experience in marketing (traditional and digital) and as a Chartered Marketer (CMSA), I find the best solution for our clients by starting with their customers, identifying their needs and wants, then delivering the right message, to the right people, on the right platform at the right time to convey value to the customer and successful business results to our clients.Strategic Solution DevelopmentDefining & driving solution strategies aligned with business goals & market needsUnderstanding customer challenges & developing tailored solutions to meet their requirements.Anticipating market trends & competitive pressures to position the company’s solutions effectivelyCross-functional Leadership & CollaborationCollaborate with internal teams & key partners to ensure solutions are viable, profitable, & aligned with the desired outcomesLead & inspire teamsClient & Market EngagementEngage with clients to understand their needs, pain points, and desired outcomesAct as a trusted advisor to clientsProduct & Service InnovationOversee the lifecycle of solution offerings from concept to launch, ensuring they are customer-focused & market-drivenFoster a culture of innovation & continuous improvementBusiness Development & Revenue GrowthWork closely with the business development team to identify opportunitiesEnsure all solutions align with the company's financial goals & contribute to revenue growthOperational Excellence & Performance ManagementEnsure effective implementation of solutionsManage risks & oversee the resolution of challenges throughout all processes -
Chief Strategy OfficerBirthmark Oct 2021 - Oct 2024Johannesburg, Gauteng, ZaAs the Chief Strategy Officer at Birthmark Agency, I lead the company's strategic direction and growth initiatives. My role involves developing and implementing innovative marketing strategies to drive business success for our clients, primarily focusing on enhancing brand visibility, customer engagement, and revenue growth. With over 20 years of global experience in marketing and as a Chartered Marketer (CMSA), I leverage my expertise to identify market opportunities, analyze competitive landscapes, and create impactful marketing campaigns.Key Responsibilities:- Formulating and executing comprehensive marketing strategies aligned with client objectives and market trends.- Leading cross-functional teams to deliver integrated marketing solutions, including digital, social media, and traditional advertising.- Analyzing market data and consumer insights to inform strategic decisions and optimize marketing efforts.- Collaborating with clients to understand their business goals and develop customized marketing plans to achieve desired outcomes.- Overseeing the development and execution of brand positioning, messaging, and creative direction.- Managing client relationships to ensure high levels of satisfaction and engagement.- Monitoring and evaluating the effectiveness of marketing campaigns, adjusting strategies as needed to maximize ROI. -
Manager: Content Discovery And CurationMultichoice Jan 2017 - Sep 2021Randburg, Gauteng, ZaDeveloping strategies and coordinating cross-business efforts, processes, developments and projects to develop or optimise tools or services that assist customers in creating pathways to the content that will most allow them to perceive value in their subscription to their chosen Video Entertainment product, platform or service. -
Content Contracts Knowledge ManagementMultichoice Apr 2015 - Dec 2016Randburg, Gauteng, ZaTranslating content rights within legal agreements to various business units in language and formats that rendered the information useful, understandable and implementable.Defining and finding ways to improve workflows between Myriad and business units in SA and ROA.Ensuring technical compliance across relevant products and platforms.The submission of technical clearance specs to studios to timeously align with business growth needs. -
Content CuratorMultichoice Dec 2013 - Mar 2015Randburg, Gauteng, ZaManaging the customer experience of the DStv VOD productsCuration• Develop a content discovery and awareness strategy and work with the relevant divisions within the Multichoice business to ensure that this is implemented across as many media as possible to drive awareness and uptake of the DStv VOD products within and outside of the DStv customer base.• Work with Product Managers and development teams to develop a consistent recommendations experience for customers across multiple platforms.Contractual obligations• Advise various business units within DDM of what the rights governing content are and whether strategies may be within these or in breach, based on grids supplied by Myriad. Consult with Myriad where grids or the interpretation thereof is not definitive and a safe decision can therefore not me made.• Highlight to Myriad any developments or strategies that may require a contractual review.Research• Constantly research and keep up to date with International TV and VOD Best Practices, in order to inform the business of possible threats and opportunities as well as highlighting any strengths that can be built on or weaknesses that can be mitigated in order to constantly reinforce and strengthen DStv’s position in the Pay TV and VOD market. Project management• Manage special projects that fall outside of the standard VOD operations workflow to ensure smooth delivery and optimal customer experience.Communications• Ensure that DStv VOD content (DStv Catch Up, BoxOffice, DStv Now) is effectively curated and communicated via multiple channels to customers.Business support• Assist various divisions within the business (social media, QA, marketing, VOD Ops, M-Net, Myriad, Multichoice etc.) with content-related support when required. -
Project ManagerMultichoice Sep 2012 - Nov 2013Randburg, Gauteng, ZaMANAGING CONTENT DELIVERY TO DSTV CATCH UP AND BOXOFFICE Managing the VOD team in Group Content Services at M-Net, ensuring the all available content was made available to Catch Up and BoxOffice. This required an in depth understanding of acquisition contracts and the rights therein. MANAGING CONTENT DELIVERY TO DSTV MOBILEEnsuring DVB-H rights on DStv mobile channels are cleared and any content without rights was replaced. Launch of kykNET Internasionaal, M-Net Africa East and West and Mzansi Magic on DStv Mobile as well as the expansion of M-Net South Africa to a 24-hour mobile broadcast and the seamless switchover from M-Net Series to M-Net Series Zone, in line with the DTH switch. MANAGING THE M-NET MOVIES INVENTORYEnsuring optimal use of the entire M-Net Movies Inventory across Premium, Compact and Access bouquets. Working with Channel Director, Schedulers and Budget Controller to ensure the scheduling both delivered the best viewer experience as well as optimal budgetary costing. MANDELA MEMORIAL PROJECTEnsuring the memorial channel as well as each channel that would run memorial content were in a constant state of readiness, including checking rights, managing inventory, adding additional content as and when it became available as well as keeping all stakeholders from CEO to Broadcast areas to Channel Operations informed of protocols. -
Award Recipient And JudgePromax And Loeries 1997 - 2018Beverly Hills, California, UsPromax AfricaCommittee 2006 - 2018Judge 2006 - 2018Promax ANZ Judge - 2008 - 2018Promax NZ Judge 2013 - 2018Promax Europe Judge - 2009 - 2011 Loerie Awards Judge - 2009 - 2010Promax Asia Judge - 2012 - 2018PromaxBDA Africa 2012Gold – Outstanding Design in Promotion Drive to LiteracyGold – Movie Promo Horror FestivalSilver – Outstanding Marketing Initiative Social Media CampaignSilver – PSA Drive to LiteracyPromaxBDA Africa 2011Gold – Most Outstanding Promo of the Year Literary AwardsGold - PSA AmbassadorsSilver - 2D Animation Design AmbassadorsSilver - Design in Promotion AmbassadorsSilver - Integrated Marketing Campaign "V"Silver - Sponsors Spot Swatch 007 VillainsSilver - Use of Typography Literary AwardsSilver - 2D Animation Design AmbassadorsPromax/BDA Africa Silver 2010 - Sponsor’s Spot GodfatherPromaxBDA Africa 2009Gold - Station Image Promo Channel OGold - ntegrated Marketing Campaign Channel OGold - 2D Animation Design Channel OGold - Interactive Promotion Channel OGold – Young Designer Hayley ZaraSilver - Sponsor’s Spot Motorola / DirtPromax World 2007Silver – Comedy Promo Men in TreesBronze – Holiday/ Seasonal Promo Dare to be ThereGold – Drama Promo Grey’s AnatomyBronze – Drama Promo The L WordGold – Theatrical Movies realeased to TV AlexanderBronze – Use of Library Music for a Promo The Winter ThemepieceSilver – Daypart Promo Must See Monday MoviesPromaxBDA Africa 2006Gold – Drama Promo Grey’s AnatomyGold – News/ Current Affairs Promo Talk with TumiRocket Award Samira SinghGold – TV Promo – Website KuduclubPromax World 2006Silver – TV Promo - Special Project Women’s DaySilver – TV Promo - Interactive Application Fin 24Promax World 2001Gold – Special Project HypnosisSilver – Children’s Programme Woody WoodpeckerSilver – Use of Music Warner HourPromax UK 1997 Gold, Promax World 1997 Silver & Promax Europe 1997 Gold - Mission Impossible – Classic Series -
SpeakerPromax And Loeries 2007 - 2012Beverly Hills, California, UsPromaxBDA Africa 2007 - 2012PromaxBDA Europe - 2009 - 2011 Promax ANZ - 2008 - 2009 -
Creative ProducerIntellilab Jan 2012 - Sep 2012Sherbrooke, Québec, CaProduction of Educational Actuality Programming• Full production planning from Budget to Pre-Production, to Shooting, Post Producing and Delivery of TV Shows presenting the innovation within the Engineering and Science Faculties at the Unversity of Johannesburg.• Negotiating deliverables with suppliers.Production of Events and Activations at the Studio• Full production planning from Budget to Pre-Production, to Shooting, Post Producing and Delivery of TV Shows presenting the innovation within the Engineering and Science Faculties at the Unversity of JohannesburgPersonnel & Systems Management • Management of staff schedules and outputs.• Mentoring and upskilling of staff.• Development and implementation of internal systems.Promo Courses• Development and teaching of Intermediate and Advanced Promo Courses.Technical Profficiency – Self Operated:All Microsoft Office programmes Final Cut Pro SuiteSONY AnycastSONY EX3 XDCamAdobe PhotoshopAdobe After EffectsSystems utilised with operator:Various Web Development ToolsAll Social MediaCinema 4D3D Studio MaxProTools -
General Manager / Creative Director / Executive ProducerOrijin Apr 2007 - Jan 2012Establishment and Management of the Johannesburg Branch• Creating a business plan with the company’s directors to motivate the Johannesburg branch to investors• Recruiting key staff and suppliers into the office including negotiating salaries and rates• Grading and succession planning for staff• Indentifying and chasing new business and creating working deals with these clients• Annual budgeting, including negotiating deals with suppliersCreative Director, Producer & Account Director• Through the line delivery• Planning & writing strategy for campaigns & pitches• Pro-actively conceptualising and developing original strategies and ideas for clients• Inspiring and managing the team in the Johannesburg office• Accepting and giving briefs, including the selection of appropriate media for optimum reach• Overseeing all briefs to designers and animators and delivery of final product• Advising on design, animation, edits, music choices, final mixes and casting of voice over artists• Improving staff’s technical proficiency • Remaining up-to-date with global trends• Final quality control on all work delivered • Ensuring adherance to budget and deadlinesComputer Profficiency – Self Operated:All Microsoft Office programmesAll Social MediaAdobe PhotoshopAdobe After EffectsFinal Cut Pro SuiteAVID – Media Composer & SymphonySystems utilised with operator:Qantel EQAdobe After EffectsMaya3D Studio MaxDigital FusionProTools
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Creative Director & Account ManagerClearwater Jan 2005 - Jan 2007Johannesburg, Gauteng, Za -
Video And Effects EditorFinepoint Productions Aug 2003 - Dec 2004 -
Offline And Online EditorFreelance Oct 2002 - Aug 2003
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Online And Offline EditorFreelance Mar 2002 - Sep 2002
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Online And Offline EditorPostmasters Mar 2001 - Oct 2001
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Creative Director & Account ManagerClearwater Feb 2000 - Mar 2001Johannesburg, Gauteng, Za -
Director, Copy Writer And Online And Offline EditorStarlight Productions Aug 1999 - Feb 2000
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Senior Promo ProducerShowtime Feb 1996 - Jun 1999Dubai, Dubai, Ae -
Production StaffFreelance 1994 - 1995Rolling Stones 'Voodoo Lounge' TourUB40 'Rat In The Kitchen' TourBilly Connoly Comedy Tour
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Promo ProducerRapid Blue Digital Mar 1993 - Mar 1994 -
RunnerCombined Artists 1992 - 1993Johannesburg, ZaRed Nose DayMiss World PageantVita Theatre Awards
Bron Schultz (Cmsa) Skills
Bron Schultz (Cmsa) Education Details
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The Marketing Assocation Of South AfricaMarketing -
Red & Yellow Creative School Of BusinessDesign Thinking -
Google Pour Les ProsGoogle Analytics For Beginners -
Gibs Business School (Gordon Institute Of Business Science)Leadership Acceleration Programme -
Red & Yellow Creative School Of BusinessDigital Marketing -
RegenesysFinancial And Project Management -
University Of JohannesburgFine Arts -
Northcliff High SchoolFull Exemption Matric
Frequently Asked Questions about Bron Schultz (Cmsa)
What company does Bron Schultz (Cmsa) work for?
Bron Schultz (Cmsa) works for Parkmore Community Association
What is Bron Schultz (Cmsa)'s role at the current company?
Bron Schultz (Cmsa)'s current role is Marketing Director (Volunteer).
What is Bron Schultz (Cmsa)'s email address?
Bron Schultz (Cmsa)'s email address is br****@****e.co.za
What is Bron Schultz (Cmsa)'s direct phone number?
Bron Schultz (Cmsa)'s direct phone number is +27 11 289*****
What schools did Bron Schultz (Cmsa) attend?
Bron Schultz (Cmsa) attended The Marketing Assocation Of South Africa, Red & Yellow Creative School Of Business, Google Pour Les Pros, Gibs Business School (Gordon Institute Of Business Science), Red & Yellow Creative School Of Business, Regenesys, University Of Johannesburg, Northcliff High School.
What skills is Bron Schultz (Cmsa) known for?
Bron Schultz (Cmsa) has skills like Video, Television, Post Production, Final Cut Pro, Broadcast, Animation, Marketing Strategy, Video Production, Social Media Marketing, After Effects, Film, Producing.
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