- Orchestrate transition from external creative agency to internal creative team- Audit, streamline, and create processes for Marketing/Creative collaboration in support of 8 brands- Implement Wrike for Project Management, build platform structure and onboard 8 brand teams

Macchinissima is an unprecedented new, artistically curated Italian car and motorcycle event showcasing vintage, modern, and modified vehicles, celebrating Italian design and motoring.12/16/23 - Macchinissima I: bootstrapped free event, 25 cars, 10 motorcycles, 200 attendees8/3/24 - Macchinissima II: profitable ticketed event, 100 cars, 50 motorcycles, 1,000 attendees - Created and executed winning media strategies that increased the event size 500% in one year, and put us in the black in year 2. - Pitch automotive sponsors and other partners and work closely with them to develop and execute multi-channel strategy - Manage and lead art direction for earned, owned, and paid channels, digital, print, radio. - Negotiate with, hire, and manage vendors; manage hospitality and promotions budget - Serve as a primary brand ambassador connecting with participants to ensure the best event experience based on polling and feedback

- Worked closely with Web Design, Analytics, Creative, Program Communicators, and Directors to strategically improve the digital creative, copy, and functionality of NGC.com, and create the best possible user experience.- Championed digital transformation initiatives in project and digital asset management to empower brand development, generate winning proposals, and attract the best talent.- Collaborated with all levels of leadership to manage scaled digital transformation projects across sectors and teams, including internal communications, talent acquisition, and programs.- Directed change management on a large scale, for enthusiastic adoption of processes and platforms, developing training materials, leading education, and providing ongoing support.- Organized and managed events to unveil the world’s best defense technology, and to recognize employee excellence.

- Successfully managed creative operations and led a team of 8, producing print, digital, OOH, trade show graphics, and original short films; managed team development, budget, labor costs.- Co-authored and produced brand guidelines for corporate rebranding and served as the primary contact to creative teams for art direction and brand integrity- Managed collaboration and approvals with all levels of leadership in the development of brand materials for corporate, talent acquisition, proposals, and events.- Led the discovery and adoption of digital asset and project management platforms for creative project management, revolutionizing the creative request system with a custom solution. Drove change management, socialization, advocacy of best practices, and user onboarding.

- Completed a 3-month contract managing global packaging, merchandising, and digital asset projects for Warner Bros.’ television and animation franchises.- Directed print production projects, overseeing construction, print techniques, and best practices.

Took time to care for Mom, post-stroke.

- Built and led a team of 11 to provide in-house creative production, including print, packaging, visual merchandising, and studio production.- Managed logistics and budgets for 4 seasonal campaigns and 8 inter-season campaign shoots annually- Formalized scalable creative project management processes, and designed workflows to enhance project accuracy, accountability, and speed to market.- Worked with fellow brand executives to manage creative production in response to needs for agility in the market- Identified, implemented, and onboarded a digital asset management platform, establishing metadata schema, taxonomy, and best practices for 250K assets.

- Developed and executed winning creative strategies for dozens of top shelf entertainment franchises including B2B, B2C, OOH, VOD, DVD, digital, and in-store visuals.- Delivered 80+ flagship animated and live action releases annually, including WB Prime Time, DC Universe, Looney Tunes, and Hanna Barbera franchises.- Scripted and produced special YouTube promotional videos to increase awareness of catalog animation titles.- Fostered strong collaborative relationships with third parties and internal teams, including talent, executive leadership, and legal.