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Who am I? I'm a B2B Modern Marketing unicorn. What is that you ask? Have a read of my "Hello, I'm a Unicorn" article. That paints a pretty accurate picture of who I am. I could bore you with my B2B marketing skill set and who I've worked for / with in the past. I could drone on about with my amazing organisation skills and ability to multi-task. I could list out some of the incredible projects I've worked on both in Australia and the UK. But that's no fun is it? Have a look at my career history. Have a read of my previous published articles. Then you'll get to know me. PS - In case you are interested, I'm an ISTJ.PPS - In case you are still reading this far down, one of my current passions is ABX - strategic, whole of organisation programs designed around target accounts. This includes designing frameworks, methodologies and GTM programs that achieve sales objectives and work towards a zero-waste marketing approach.
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Field Marketing Manager, AnzMeltwaterAustralia
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Head Of Marketing, ApacMastering Sap Jan 2024 - PresentNorth Sydney, Nsw, AuIn leading marketing strategy and execution for Mastering SAP, my primary goal is to ensure that our community members receive engaging and enjoyable experiences - across all digital channels and events.Mastering SAP is a thriving community that has been providing brilliant content and unrivaled networking to SAP end-users in the ANZ and APAC region for over 25 years. Mastering SAP provides the SAP community with news, expert insights, case studies, and research and events. -
DirectorB Marketing Mar 2023 - Dec 2023B Marketing bought to the market 25 years of experience to B2B companies and agencies, having worked with and for some of the leading B2B agencies in Australia and the U.K. and global B2B organisations.I provided a safe and trusted pair of marketing hands for all aspects of B2B marketing from strategy and planning to execution and optimisation.Clients: rhipe (a Crayon company), ExtraHop, TechDiversity, Mastering SAP, Alation and Pounce Agency -
Manager, Anz Field MarketingSitecore Jul 2021 - Jan 2023San Francisco, California, UsANZ Field Marketing lead responsible for end-to-end ownership of key programs, events, and initiatives that generate demand, increase revenue, and build brand awareness for Sitecore in Australia and New Zealand.Primary responsibilities included:• Strategy design, build and execute targeted, integrated multi-touch marketing programs aligned to regional sales priorities and revenue targets• Co-design Sitecore APJ’s approach to ABM/ABX programs including framework definitions, price of program entry, cross-functional roles and responsibilities, execution matrices and reporting• Execute on 1:1, 1:F and 1:M ABM/ABX marketing programs and initiatives • Collaborate cross-functionally with teams and stakeholders including Sales, Pre-Sales, SDR and Partners• Track, measure and report on pipeline metrics across field marketing programs on a weekly basis• Manage allocated budget and marketing mix, accountable for the ROI of marketing programsResults achieved: FY21% to target = 148%, FY22% to target = 143%, FY23 1H% to target = 114% -
Field Marketing Manager, AnzSitecore Jan 2020 - Jul 2021San Francisco, California, Us
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Senior Account Director & Head Of B2B StrategyMccorkell & Associates Nov 2018 - Dec 2019Sydney, Nsw, AuIn this key agency role, I was a senior consultant and strategist across all B2B clients responsible for end-end project management of integrated campaigns and programs across multiple channels. Whether it was starting with a blank sheet of paper or taking global campaigns and adapting them to the Australian & APAC market, I was accountable to ensure my clients objectives were met – on time and on budget. Key achievements:• Lead the successful tender process and subsequent client teams for Australia Post (B2B Marketing) and SAP Australia & New Zealand.• Authored “ABCs of ABM” presentation to assist clients and prospects understand the fundamentals needed to successful ABM programs and co-lead McCorkell’s ABM approach.• Co-authored McCorkell’s “4 A Marketing Technology Implementation Methodology” and “5 E Full Funnel B2B Marketing Framework”. • Supported McCorkell's Managing Director on strategic business development opportunities, marketing executions, tender responses and internal programs.• Primary co-ordinator for McCorkell to BBN – a global network of independent B2B agencies. Accounts worked on: Australia Post (B2B Marketing), SAP Australia & New Zealand, Thomson Reuters Tax and Accounting, Verizon Enterprise, Sophos, Ernst & Young Advisory, Konica Minolta, VMware ANZ & SugarCRM. -
Senior Account DirectorMccorkell & Associates May 2017 - Oct 2018Sydney, Nsw, Au
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Account DirectorMccorkell & Associates Mar 2016 - May 2017Sydney, Nsw, Au
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Senior Account ManagerMccorkell & Associates Oct 2014 - Mar 2016Sydney, Nsw, Au
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Bbn Coordinator - Bbn AustraliaBbn - The World'S B2B Agency Jan 2015 - Dec 2019London, England, GbBBN has over 1100 B2B specialists in 19 countries, working across 23 different B2B sectors. Across every country and every city, we share the same proprietary BBN tools and processes which results in real-time collaboration for global clients across every discipline from B2B marketing and advertising, to digital, media, research and PR.The global presence of BBN is built upon independently strong local offices, each with experienced Owner-Managers. This drives the culture and ethos of BBN globally, helping us to deliver the award-winning B2B marketing and creativity that sets our agency apart.BBN Golden Bees Awards - McCorkell & Associates* Best Use of Live Event Marketing - 2015* Best Integrated Campaign - 2015* Best Website - 2016* Best Idea Never Executed - 2016* Best Use of Social Media - 2017* Best Idea Never Executed - 2017* Best Use of Social Media - 2018* Best Run Agency Account (Australia Post) - 2019Recipient of BBN Chairman's Rising Star Award - 2017Team Leader of Winning Pitch at BBN Academy - 2017Member of Account Management Task Team - BBN Task Team of the Year 2018 -
Senior Account & Programs ManagerThirteenth Floor Jul 2014 - Sep 2014Engaged for 3 months to provide strategic marketing planning and digital marketing services, including set up of a Marketing Automation (MA) platform, implementation of weekly eDM sends, website content development (www.thirteenthfloor.com.au) and management of social media assets (Twitter & LinkedIn).
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Account & Programs Manager, Green Hat Marketing ManagerGreen Hat Jul 2010 - Jul 2014Hawthorn, Vic, AuThe main purpose of this role is to ensure Green Hat delivers efficient and effective lead nurture programs and demand generation campaigns that achieve the client’s objectives and are delivered to scope on time and within budget.Also primarily responsible for all marketing projects for Green Hat, ensuring that all projects are delivered within the specified budgets & timeframes and meet the planned objectives and targets. -
Marketing Communications Project ManagerBoc Apr 2008 - May 2010North Ryde, AuThe main purpose of this role is to manage marketing communications campaigns, projects and events (internal and external). -
Marketing Manager And Professional Services Project ManagerCrm Technologies Ltd Jun 2005 - Mar 2008Reading, England, GbThe Marketing Manager is primarily responsible for all marketing projects for CRM Technologies, ensuring that all marketing projects are delivered within the specified budgets and timeframes and meet the planned objectives and targets. A secondary responsibility within this role is project management and account management. -
Marketing Co-OrdinatorMoore Stephens Technology Australia Dec 2002 - May 2005London, England, GbThe Marketing Co-ordinator is primarily responsible for co-ordinating all marketing projects within the Queensland MSTA branch and a liaison role with New South Wales marketing projects. This role also ensures that all marketing projects are delivered within the specified budgets and timeframes. Another primary function of the role is the management of the MSTA Queensland and New South Wales CRM database/s. -
Database Co-OrdinatorThe Opus Group Jun 2001 - Aug 2002The Database Co-ordinator is responsible for a range of tasks involving the maintenance of various databases that The Opus Group is responsible for.
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Marketing Co-OrdinatorMincom Pty Ltd Feb 1998 - Mar 2001The Marketing Co-ordinator is responsible for a range of tasks involving the creation, maintenance and marketing of all Mincom web technologies and the provision of marketing communication tools to enhance Mincom’s image.
Bronwyn Cook Skills
Bronwyn Cook Education Details
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Institute Of Direct MarketingBusiness To Business Marketing -
Qut (Queensland University Of Technology)Business Principles
Frequently Asked Questions about Bronwyn Cook
What company does Bronwyn Cook work for?
Bronwyn Cook works for Meltwater
What is Bronwyn Cook's role at the current company?
Bronwyn Cook's current role is Field Marketing Manager, ANZ.
What is Bronwyn Cook's email address?
Bronwyn Cook's email address is br****@****.com.au
What is Bronwyn Cook's direct phone number?
Bronwyn Cook's direct phone number is +614884*****
What schools did Bronwyn Cook attend?
Bronwyn Cook attended Institute Of Direct Marketing, Qut (Queensland University Of Technology).
What are some of Bronwyn Cook's interests?
Bronwyn Cook has interest in Spending Time With Family And Friends, Social Networking, Theatre, Music, Travel.
What skills is Bronwyn Cook known for?
Bronwyn Cook has skills like Email Marketing, Digital Marketing, Marketing Strategy, Marketing Communications, Online Marketing, Project Management, Account Management, B2b Marketing, Crm, Marketing Automation, Integrated Marketing, Marketing Management.
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